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124 



The Florists^ Review 



APBIL », 1»M 



William A. Peterson, Chicago, cele- 

 brates his iiatal anniversary April 29. 

 He was bom in 1867 on the nursery prop- 

 erty, then far in the country, now the 

 largest UAdivided tract inside the city 

 limits. 



STAin>ASDIZATION OF FSIOES. 



Will Encourage Local Trading. 



The definition of "standard" is: 

 "Established as a rule or model by re- 

 spectable authority, custom or general 

 consent; having a fixed or permanent 

 value." The old rule that prices are 

 governed by supply and demand has in 

 the past been a great factor in regulat- 

 ing prices of any commodity and al- 

 ways will be to a greater or less extent. 

 Yet I believe it is possible for nursery- 

 men to come to some agreement where- 

 by they may be able to charge approxi- 

 mately the same price for any article 

 in their line of trade according to size 

 and quality. Quality cuts a large figure 

 with the buyer, as do also service and 

 the promptness with which orders are 

 filled, so that there will be competition 

 along these lines and the same incentive 

 as in the past to grow better stock and 

 ship it in better condition than competi- 

 tors do. 



The buyer naturally wants to secure 

 his stock as near home as possible, 

 where he can select it and feel sure it 

 will please him when he ree^ves it. The 

 freight charge is smalleir^Mid stock is 

 less liable to injury in transportation. 

 This stimulates home trade in every sec- 

 tion of the country and, where prices 

 rule the same, no saving can be made by 

 trading in distant parts of the country. 

 In such long-distance trading, one is 

 obliged to buy without seeing the stock 

 and too often the salesman magnifies 

 his stock, since it looks a great deal 

 larger and better to him than it does 

 to the buyer. The customers are then 

 disappointed and declare that the nurs- 

 erymen are rogues and not to be trusted, 

 which is, of course, not the fact. 



Deviations Will Destroy. 



If we are to have standard prices, the 

 nurserymen of this country or their rep- 

 resentatives must come together and 

 agree on a fair standard price on all 

 classes of nursery stock according to 

 size and quality; then they must adhere 



The tddrets of Charles H. Greaton on "The 

 Standardization of Prices," delivered at the con- 

 TentloD of the Rhode Island Nurserymen's Asso- 

 ciation at Providence. 



strictly to those prices. Will they do 

 itf Any deviation from such agreement 

 would tend to destroy the whole sys- 

 tem; we could no longer travel in high 

 speed, but would be thrown back in low 

 again. I believe that such standardiza- 

 tion would be one of the best things 

 that could happen if properly arranged 

 and systematized and put into practice 

 all over the country. There are obstacles 

 in the way, many of them, but they can 

 be overcome in time by proper diplo- 

 macy. Some may claim that it curtails 

 their independence and does not permit 

 them to manage their own business in 

 their own way and fix their own prices 

 for their owrn goods. It is hard to get 

 even two men to hitch up in double har- 

 ness without kicking over the traces, 

 but it is sometimes best to modify our 

 own views for the common good of all; 

 if it was considered best by the major- 

 ity to standardize prices, that could no 



NURSERY STOCK 



AT WHOLESALE 



A complete assortment of general nursery 

 stock— shrubs, roses, vines, shade trees, fruit 

 trees, etc., well grown and well graded, such as 

 will satisfy your customers and build up your 

 trade. 



We solicit a trial order, believing that our 

 stock, service and reasonable prices will make 

 you our regular custotaer 



k Our Wholesale Trade List free upon reauest. 



SHEHARDOAH RIRSERIES 



D. S. LAKE, Pres. 

 SHENANDOAH, IOWA 



doubt be accomplished to the satisfac- 

 tion of all concerned. I believe it would 

 elevate the standard and the reputation 

 of nurserymen all over the country and 

 work for the common good of all in the 

 trade. It would gain and hold the con- 

 fidence of the trade and thus increase 

 our business every year, in that way 

 proving its full worth and satisfying 

 the most skeptical as to its practicabil- 

 ity. 



Don't Kill the Goosk 



At no other period in our history has 

 there been a greater temptation to boost 

 prices, especially in those stocks which 

 are not now obtainable from Europe and 

 are scarce in this country. Some men 

 are, I believe, unreasonable and seem 



and 



HARDY PRIVET 



The largest stock left 

 in the United States. 



Write for special price on thousand 

 lots or more. 



Trade list containing prices on 

 TREES. SHRUBS, ROSES and 

 PERENNIALS now ready. 



Onarga Nursery Company 



CULTRA BROS., Muar«rt 



Onarga, Illinois. 



IBOLIUM 



HARDY PRIVET 



(L. Ibota X 

 OvaliffoHum) 



The New 

 Hybrid 



Now sent oat for the Ont time. Inqoin for further information. 

 One-year fleld-fltrown plant*, tS.OO each. Sommer rooted frame- 

 KK>wn, tS.OO eaeh. Plant* in Btorase for immediate •hipment. 



latredncen d BOX BARBERRY. Well rooted frame cuttings, 

 $66.00 per 1000. 



IBOLIUM PRIVET THE ELM CITT NURSERY CO. miriir UAVPN rONN 

 Nataral Hrbit WOODMONT NURSERIES, Inc. WtW tlAVLfl, tUNN. 



IBOLIUM PRIVET 

 When Trimmed 



AMPELOPSIS VEITCHII (Field Grown) 



Two-year No. 2 grade $16.00 per 100 



Also about 2000 plants with extra heavy roots and short tops, 16.00 per 100 



FOR IMMEDIATE SHIPMENT. 

 JACKSON & PERKINS CO. - - Newark, New York 



NURSERY STOCK for FLORISTS' TRADE 



Fruit Trees, Ornamental Trees, Shrubs, Small Fruits, 

 Roses, Clematis, Phlox, Peonies, Herbaceous Perennials 



W. & T. SMITH COMPANY, Geneva, N.Y. 



WRITE FOR OUR WHOLE- 

 SALE TRADE LIST 



74 Years 



lOOO Acres 



