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The Florists^ Review 



April 8, 1820 



After Easter 



we recommend to you 



Easter Lilies 



Sweet Peas 



Snapdragon 



Gardenias 



Orchids 



Daisies 



White and Yellow 



In all seasonable stock 

 we expect an amole 

 supply. 



When flowers are 

 needed for a special 

 occasion, a wedding for 

 instance, write us about 

 any special requirements. 



THE LEO NIESSEN CO. 



WHOLMALI FLORISTS 



12th and Race Sts., PlllLADELrillA, PA. 



BALTIMORE. MD. WASHINGTON. D. C. 



Roses of the Better Kind 



We find so far this season the demand is mostly for 

 Roses of the better kind. 



Your trade wants the better variety of Roses, and is 

 willing to way you a good price for them. 



For the balance of the season we will be very strong 

 on good Roses. 



We will have Russell in quantity. The best of all 

 the pink on the market today. 



It is a variety that wi.l ship most any distance at any 

 time of the year. 



Premier Columbia Shawyer 

 Sunburst Ophelia 



Double White Killarney 



are other varieties that we recommend to you. These 

 varieties are called for more than any othei . 



BEAUTIES 



The Supply will be j 

 sufficient from now on to 

 take care of all orders. 

 You will find the quality 

 of our Beauties somewhat 

 better than usual at this 

 time of the season. 



Most of the stores carry 

 a regular supply of Beau- 

 ties, and we are in a 

 position to arrange with 

 any of our customers for 

 a regular supply of Beau- 

 ties for the balance of the 

 season. 



We are headquarters 

 for Beauties in this 

 market, and you will find 

 our stock equal to, if not 

 better than any other here. 



PHILADELPHIA. 



The Market. 



This Easter lias Ijoon the greatest the 

 Philadelphia market has ever seen. A 

 greater quantity of stock has been 

 groun and sold than ever before. This 

 stock has realized a larger sum than has 

 been realized by the stoek sold at any 

 previous Easter. 



This encouraging result is largely due 

 to the enterprise of the growers of 

 Easter plants, who have developed an 

 immense shi])ping industry through 

 their own efforts and those of the 

 plantsmen who represent them. The 

 city, too, has developed its plant busi- 

 ness, but not to the same extent as that 

 out of town, the field being much 

 smaller. 



Encouraged by beautiful weather, the 

 market started well. At the beginning 

 of the week, many of the out-of-town 

 plant orders had already gone. More 

 went out, to })e followed immediately by 

 the first of the nearby and local orders. 

 These were pretty well out by Wednes- 

 day night. Then there was a lull. The 

 market weakened slightly Thursday and 

 still more under the influence of Friday 

 morning's rain. Friday noon saw a 

 change. The weather cleared and orders 

 came in with surprising rapidity. Sat- 

 urday saw an advance in prices, the 

 market closing strongly. 



While this general outline describes 

 the plant situation, the last lines also 

 apply to the cut tlower market. The 

 difference is that the cut flower market 

 started much weaker than the plant 

 market; strength did not come until 

 Thursday, the first big shipping day. 

 The market was strong and active until 

 the close on Saturday night. 



Lilies were again the Easter flower. 

 These were grown in quantities prob- 



BERGER BROTHERS 



SWEET PEAS 



VALLEY LILIES 



CARNATIONS ROSES GREENS 



1225 Race Street n PHILADELPHIA 



Roses 

 Carnations 



Callas 

 Sweet Peas 



CHARLES E. MEEHAN 



5 South Mole Street, 

 PHILADELPHIA, PA. 



Mention ThP Reylew when yon writ*. 



PLDNOSUS 



StriBft tmA BanckM 



ADIANTUN 



and Green 

 of all kinds 



ably seen nowhere else and their quality 

 made their market. The price started 

 at .30 cents; later it receded to 25 cents. 

 During the midweek depression there 

 were sales at 20 cents and even at 15 

 cents. This was due partly to cold feet 

 and partly to inferior stock. The rally 

 took the price back to 25 cents. In the 

 final rush sales were recorded as high 

 as 35 cents, the highest figure of the 

 season. That so large a quantity of 

 lilies could be marketed as plants and 

 as cut flowers is extraonlinary, consid- 

 ering the high price. It is due to en- 

 terprise, general prosperity and qual- 

 ity. In quoting these lily prices and 

 other prices, it should be clearly under- 

 stood that there is cutting. The sales at 

 department stores and elsewhere indi- 



cate this state of affairs is more preva- 

 lent at Easter than at any other time. 



Tlie general retail jirice of lilies wa 

 •')0 cents for each tlower and bud. 



Hydrangeas were an important crop. 

 The French varieties proved much mort 

 profitable, as well as more attractive, 

 for the early Easter. Otaksa take 

 more time and heat and does not color si 

 well with unfavorable weather. Of th« 

 French varieties, Lilie Mouillere, Gen- 

 eral de Vibraye and Mme. Chautaru 

 were most popular with the growers. 

 The acme of perfection in hydrange;i 

 production lies in getting a shapely 

 j)lant in a pot of moderate size. Hino 

 digiri did yeoman's service as an azalea 

 doing duty for the whole indica class 

 with trifling assistance from amoena. 



