﻿60 



The Florists^ Review 



Apbil 1, 1920 



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Pacific Coast Department 





LOS ANGEUSS, OAL. 



The Market. 



The season is proving a most trying 

 one for the wholesaler who ships most 

 of his stock, since the frequently re- 

 earring rains, followed by wind, destroy 

 or injure a great deal of stock. While 

 carnations grown under such conditions 

 may be all right for funeral work 

 locally, if packed they are useless by 

 the time they reach customers a few 

 hundred miles away. The greenhouse 

 carnations do not begin to fill the de- 

 mand and altogether the shipper's lot is 

 not a happy one. 



The retailers have had an exception- 

 ally good week, in both funeral work 

 and box trade, and the general feeling 

 is that the Easter business is going to 

 be particularly good. Easter lilies have 

 come along in fine shape and a great 

 majority will make the holiday. Cut 

 lilies will no doubt be scarce. Boses 

 are good and the growers promise a 

 good crop. Provided the week before 

 Easter has fine weather, there will be 

 plenty of tulips, Spanish irises and other 

 late bulbous stock. A large proportion 

 of the rhododendrons are coming too 

 early and a shortage of really good 

 plants seems almost inevitable, though 

 there are some small plants. Valley 

 and orchids are a little more plentiful, 

 but still far below the demand. With 

 the lengthening days small flowers of 

 the hardier spring kinds are improving 

 in quantity and quality. The scarcity 

 of plumosus continues, much of the cut 

 which arrives being of poor quality. 

 Other greens are about equal to the de- 

 mand. 



Various Notes. 



After a buying trip to San Francisco, 

 Arthur Gleave, proprietor of Gleave's 

 Flower Shop, Santa Barbara, paid a 

 visit to this city to complete his Easter 

 buying. He reports business as extra 

 good for the season, with excellent 

 Easter prospects. Mr. Gleave has pur- 

 chased the gn'eenhouses which were for- 

 merly the property of J. Whipple, with 

 whom Mr. Gleave was associated before 

 opening his present store. 



The case of Van Zonneveld Bros. & 

 Philippe against S. Murata & Co. in the 

 Superior court was decided in favor of 

 the defendant, as reported on page 98 

 of this issue. 



A visit to Tony Tassano's new es- 

 tablishment between Burbank and Glen- 

 dale, in the San Fernando valley, makes 

 it evident that he has made no mistake 

 as to soil or location. Something over 

 ten acres was purchased and Mr. Tas- 

 sano has already built a lath house cov- 

 ering nearly two acres and planted it to 

 plumosus and Sprengeri. At the lower 

 end, adjoining the boulevard, asters, 

 dahlias and other showy flowers for cut- 

 ting will be grown and, with the hun- 

 dreds of automobiles passing daily, this 

 will be an excellent advertisement. 



F. Burki and his son occasionally visit 

 the market and stores. Mr. Burki is de- 

 lighted with his new home and is greatly 

 interested in the progress of horticul- 

 ture hereabouts. 



Considerable alterations have been 



going on at the store of F. Lichtenberg 

 in preparation for Easter. These will 

 give a larger workroom and a large 

 dark room in the rear for the conserva- 

 tion of stock. 



Two palls were among the funeral 

 orders at the store of Purdie & Co. one 

 day last week. This firm is putting 

 a fine new delivery car on the road. Mr. 

 Purdie, in connection with the publicity 

 committee of the Florists' Club, is pre- 

 paring large banners suitably inscribed 

 for use on the retailers' delivery cars 

 between now and Easter. 



Mrs. Patterson has returned from the 

 east, having spent about a year in New 

 York. She is helping out for the Easter 

 season at Darling's Shop, but intends 

 to return east later. 



H. C. Morgan, recently of the staff 

 of F. Lichtenberg 's store, is now with 

 the Dostal- Welters Flower Shop. 



The Alexandria Florist is making a 

 fine display of orchids. 



A g^and cut of roses is coming from 

 the greenhouses to Wright's Flower 



Shop. The Easter lilies are looking 

 fine and will be quite on time for the 

 holiday. 



H. B. Bichards. 



SAN FBANOISOO, OAL. 



Tlie Market. 



Last week found the local market 

 lower in cut stock than heretofore. 

 Boses have dropped off about twenty* 

 five per cent recently. Violets are hold- 

 ing up extremely well and the blooms 

 are unusually good for this late in the 

 season. However, the end is in sight. 

 The pickers report that the foliage is 

 beginning to get thick, which makes the 

 picking dificult and indicates the end 

 of the season. 



Lilies of the valley are scarce and 

 higher; in fact, these desirable flowers 

 have increased in price over 200 per cent 

 in the last week. The supply of roses, 

 carnations, Easter lilies and most other 

 seasonable stock is generally satisfac- 



We wiU give you SATISFACTION 



Not only in PRICE BUT EVERY OTHER WAY. 



Keep in touch with us for everything in the trade. 



IT WILL PAY YOU ALL THE TIME. 



YELLOW DAISIES— Extra strong rooted cut- 

 tings, from soil, $2.50 per 100; $20.00 per 1000 



L. A. FLORAL CO. 



236 EAST FOURTH ST., LOS ANGELES, CAUF. 



THE HOUSETOP QUALITY AND SERVICE 



Statice and Strawf lowers 



Everlasting Stock 



WE HAVE IT— in assorted colors 

 Write for sample shipment 



also 



Everything in seasonable spring Cut Flowers and Greens 



P. C. MILLER CO. 



Wholesale Dealers in CUT FLOWERS 

 217 Winston Street LoS AngeleS, Cal. 



