﻿26 



The Florists^ Review 



Apbil 29, 1920 



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MOTT-LY MUSINGS 



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"Did you ever see anythin<^ like the 

 \vo;i.tlier wo are liavin",'?" asked L. C. 

 Hceock, Klyria, O. "And yet tlie cut 

 averages well. Funeral work has kept 

 us busy riglit along." 



• • • • 



The Wagner Greenhouses, Sandusky, 

 O., report excellent business, with 

 bright jirospects for Mothers' day. 



• • • • 



"Sweeten up, send flowers," is the 

 slogan seen in the window of the 

 Kavarre Flower Sh(»p, Toledo, O. A 

 model of a lighthouse arranged for a 

 fountain, with a base of rocks, is at- 

 tractive. 



• • • • 



The Freeman Flower Shop, Toledo, 

 O., maintains a!i attractive window dis- 

 jilay, in whiih is seen the handiwork of 

 Mrs. Freeman, who is well jdeased with 

 the season's business. 



• • • • 



Sidirainm ]5ros.. T(jIo,1<i. (")., are taxed 

 to the limit for space. "If the spirit 

 of dad could return ;md see the old 

 ])lace now," said B. Schramm, "what 

 a chaTige would lie srcul" 



• • • * 



"T never had a finer stock or better 

 business." s.-iid Mrs. i;. Suder. who can 

 pistly claim to bo the oldest in .rears, 

 though youiigcst in --pyit, among the 

 floiists in 'J'(»iedo. (). 



« * » • 



O. \';ni j'.nihove tJv: l>ro., Kalamazoo, 

 Mich., recently m;i<le a big change in 

 the store and woiider why they- did not 

 do it long ;igo. If business continues 

 to increase ;is it has recently, further 

 imj)rovements will be necessary. 



• * * • 



S. \V. Cogg;in, P.iittle Cri'ek, Mich., 

 will be satisfied if Mothers' day busi- 

 ness shows u]i as W(dl ])roport ioii;it elv 

 as Easter sales. 



• • « • 



A. Cowgill, r.-iiiiuii, O., commenting 

 on the season 's business in general, be- 

 lieves that the demand is larger in pro- 

 portion to what it is in some big towns. 

 A fine crop of carnations is in sight for 

 Mothers' day at the greenhouses at 

 Salem, O. 



• • • • 



The .1. M. Gasser Co., Cleveland, O., is 

 making a feature of a Saturday special 

 dollar bo.x of roses. There is a large 

 sign across the window announcing the 

 fact and an attractive display of the 

 goods. "Prices are down," said Man- 

 ager Brown, "and we arc acquainting 

 the public of the fact." 



• • • • 



John Bockmann, of H. F. MichcU Co., 

 Philadeljihia, Pa., called attention to the 

 new nomesia, whi(di promises to make a 

 spIendid^ bedding plant, being similar 

 to the single j>etunia in habit and em- 

 bracing a variety of bejuitiful colors. 

 Some of these will doubtless be selected 

 and sent out separately. 



• * • • 



"Plenty of assorted cut flowers for 

 week-end sjiecials." said Kobcrt Kaha- 

 ley, of ilie Michigan Cut Flower Ex- 

 change, Detroit. "Even if the former 

 price of $1 v. ere raised fifty per cent, 

 ■with :in attractive disjday it should 

 create a demand for the week end sur- 

 plus." 



J. A. Bissinger, Lansing, Mich., is the 

 recipient of considerable praise for the 

 fine display of spring stock in the houses 

 located in the shadow of the cai^itol, 

 always kept attractive. 



• • » • 



Harry E. Saier has two stores in Lan- 

 sing, ilich., a flower store elegantly 

 ecpiipped, under the supervision of Mrs. 

 Saier, and near by, a seed store of four 

 stories, headed liy himself. lie also has 

 a nursery and a farm in connection, each 

 giving tiptop returns. 



• • • • 



Alfied Hannah, of A. Hannah & Son, 

 Grand Ka]iids, ]\Iich., in commenting 

 uptm the various problems in the busi- 

 ness, took occasion to remark that in his 

 experience of alnmst half a century as 

 a retaibu- there has coi>i£ about such a 

 r.'idical cliangi' that the ]ih*srnt iiu'thods 

 of ])ublicity will ha\'e but \ittle effect 

 ii]ion it. ()nc cannot, he stated, close 

 one's eyes to the fact that even today 

 the use of cut flowers is not so common 

 as it was a decade ago and in his o]iinion 

 nothing but e(lucatioii and example will 

 help bring about the desired improve- 

 nu'iit. Strenuons efforts should be made 

 this spring for outdoor planting to keep 

 the aiijietite whetted, as it were. 



Eli Cross, Grand Eapids, Mich., thinks 

 that those who liave a supply of coal 

 on hand are fortunate, saying that he 

 was safe, but did not know about the 



future. 



• • • • 



The Crabb & Hunter Floral Co., Gn^nd 

 Rapids, Mich., located in the big Hotel 

 Pantland, finds it profitable to keep up 

 an attractive display. 



• • • • 



Henry Smith has the largest window 

 frontage in Grand Rapids and it takes 

 a large amount of stock to make a dis- 

 play, laut he says that it pays. 



• • • • 



Blessing's Flower Shop, Jackson, 

 Mich., reports an excellent season, with 

 much funeral work. Among the good 

 things on the tapis are several orders 



for wedding decorations. 



W.M. 



COVER ILLUSTRATION. 



To some members of the trade the 

 boy pictured on this week's cover is 

 not a stranger. To many, many florists 

 his father is wtdl known. The boy is 

 Max Schling, .Ir. The jihotograpli re- 

 pro<luced on the cover was takon a year 

 ago on Mothers' day. The son of the 

 New York florist is an able supporter 

 of his father's business, or else Max, 

 senior, gave some fiiu' instruction in the 

 ;irt of posing — anyway, it 's all in the 

 faniily. So good a combination of youth 

 and flowers is rare to sec, as those who 

 seek such illustrations know full well. 



A TRADE -MADE MOVIE. 



Sending the following cli]iiiiiig from 

 the local Jiaper, S. J. Iluber, of" the Hu- 

 ber Floral House, Portage, Wis., adds 

 that the leading man in the drama hap- 

 pens to be his father-in-law: 



"THEM ONION SANDWICH." 

 K»ax Drammer in Throe Bulbous Reels, Featur- 

 ing Hcrr HeinrioU A. Schultz. 

 (Suppressed by National Ko.nrd of NousenBCihlp.) 

 Scenario. 

 ACK ONE?— Dutiful dauehter strolls through 

 autunin-tluted laridscTpe to llut)er Floral House 

 to obtain bulbs for the (lowers that bloom In tbe 

 spring, tra-la. and some that bloom in the vin- 

 ter-tirae, tra-loo. Uaugliter registers delight and 

 admiration on viewing flowers at greenhouse. 

 Flashes ad lib. of tlie girl and tlie iKJsies. She 

 ■electa bulbs of narcissus, hyacinth, tulip und 

 «o welter. Arriving home, she lays tliera on 

 table in kitchen, awaiting tlie marrow for plant- 

 ing. It is evening. Fallier is alisent. She and 

 mother go <lowntown to tlie movies. Dear old 

 dad appears on the screen in the agonies of 

 hunger. He Is beating it home from the offlce 

 at 9 o'clock p. m. and hasn't liad a bite to eat 

 since he left the supliiT table two hours before. 

 He Is almost f.'ilnt with emptiness. Flashes 

 abow bini gro[)lng tliroiiKh the dark of the south 

 side to the family domicile. He opens the door. 

 Good niglitl Nol'O'ly h'^nie! I'oor father — 'pears 

 like no one cares if father Is starving. Tensely 

 expectant, he search's the larder. (Soft sob 

 music here. .Miss riiuio|dayer, please.) ("lose- 

 up sliows father tiirniil piilc and treniblini; at 

 the awful sitiiali'in. With li.Tiids raised to 

 beiiven In siipplicit ion he eTclainis (sul>tille 

 cut in), "VK CIvODS! NOlHINt; TO ICAT 

 lU'T FOOD!" I.imi' and desp.airing, he sinks 

 to a cliair. The cliuir withstands tlie shock. 



Ills wilillv ni\ill^' l-\c ImIUI'S Ih,. kilrlirll t:ihlc. 



II lit ill) ' ••o.MoNs: s.w i:ii! uoir si:i 



I).\.\K! " Tears of Joy roll down fflther's clas- 

 sic phiz as he peels and slices and minres- 

 adils tlic [leppir ;iiiii salt and vini'U.ir— and 

 carves tlie rye loaf. (Tiano will play some- 

 tlilng merry and musliy. like "Wlien It's Onion 



Time In Urady Street." or "You Buy a Tulip 

 and I'll Show You wliire It CJoes.") Tableau: 

 Pop In his jiajiimas, wearing a beatlllo smile 

 of satiBfiiction after eating four saiidwicliet, and 

 about to retire to his downy couch. Some epi- 

 cure! Some connoisseur — what! (I'iano plays 

 "Knd of a I'erfect Day.") . . . Morning. 

 Daughter seeks the bull's. No can find. All 

 gone. Kitihen tal>le bare. Alas! (I'iano to 

 play Softly N( vin's Water Studies, beginning 

 with ".Narcissus.") Tup in trrcat good liunior 

 ambles down to breakfast. Hrags about the 

 lunch lie fixed for himself last evening. Best 

 onion sandwich lie ever at(! — yes. Takes I 

 man, after all, to hurry up a real tasty buffet 

 lunch — yes. I'retty wise guy Is pop — yes! 

 Daughter registers surprise, then sudden com- 

 prehension, tlien consternation, then buratlng 

 merriment. Whispers to mother. Mother reg- 

 isters like gamut of liiiman emotions. Father 

 registers curiosity, doubt, appreliension. Ladles 

 continue to laiigli — can't stop fresh outbursts. 

 "Wass 1st''" inquires pop. (Subtitle) "YOU 

 ATE MY 1ULHS!" 



ACK 2 — Christmas. Father flnda hyacinth 

 boutonnlere sprouting out through buttonhole of 

 coat. Knows now daughter told him right alx>ut 

 those bulbs. 



ACK 3 — ISiisiness of dear old dad buying Nler- 

 stelner and Hatinbelmer and Ilhelngold and 

 Crown Select and Waiiona for all the boys — and 

 then some. (I'iano plays "(tii. Home Is Lcxiklng 

 Krigliter Now Since Father's Bh>ftiomed Out!") 



WHAT'LL YOU HAVE? 



I read with much interest recently 

 an article on the origin of the "Home 

 of Primroses." Jacob Rupp, of Sliire- 

 manstown, Pa., had the distinction of 

 lu'ing the originator. 



I noted in particidar th;it many per- 

 sons, through seeing Mr. Rupp's ship- 

 ments at various railroad stations, have 

 followed his example in using the ex- 

 I)ression, "Home of," and now I should 



