﻿34 



The Florists^ Review 



Apbil 22, 192! 



opinion on the exhibit, said that the 



Elants seemed to be of good habit and, 

 ecause of the season at which they 

 came, should fill a distinct demand. 



A discussion, participated in chiefly 

 by Otto Amling, Peter Pearson and N. 

 J. Wietor, of prices and of ways of edu- 

 cating the public to a wider and stronger 

 demand for flowers, was of interest and 

 value to all present. The desirability 

 of large sales at a comparatively small 

 profit per flower rather than small sales 

 at a large profit per flower and the need 

 of stressing in the public mind the value 

 of flowers for their own sake rather than 

 as "accessory to the accessories" are 

 two points which received emphasis. 



The Oamation Sale. 



Last week's carnation sale failed to 

 realize high expectations. It was agreed 

 that all the members of the Allied Flo- 

 rists' Association would cooperate i^ 

 pushing carnations, the wholesale price 

 to be $3 per hundred and the retail price 

 75 cents per dozen. Some large and at- 

 tractive advertisements were published 

 in the daily papers. The meeting at 

 \^hich the matter was arranged was 

 lightly attended and only a small num- 

 ber of the retailers cooperated. These 

 reported only small sales, some of them 

 alleging that other florists in the neigh- 

 borhood were holding independent sales 

 at a lower price. Others said that the 

 sales days the first part of the week 

 were ill-advised, their experience hav- 

 ing been that successful sales are held 

 only at the end of the week. At any 

 rate, the demand did not suf&ce to clean 

 the market or hold the price. It seems, 

 however, that the effort was a com- 

 mendable one and that it will pay the 

 trade to work along these lines until it 

 is found just what can and what can- 

 not be done. 



The directors of the Allied Florists* 

 Association felt that the carnation sale 

 had done enough to warrant a further 

 attempt with a rose sale this week. An 

 extremely attractive advertisement is 

 running in the newspapers, telling of a 

 rose sale to last all this week in all Chi- 

 cago retail stores at $1.50, $3, $5 and $7 

 per dozen. ' ' Chicago, the largest flower- 

 producing center in the world, offers an 

 opportunity to everybody to have ele- 

 gant roses this week. You may have 

 the choicest — the very finest," says the 

 advertisement. Also, "Note — This sale 

 is for the purpose of multiplying the use 

 of flowers — that everyone may know the 

 incomparable joy, happiness and cheer 

 that flowers always bring." It is good 

 work. 



Various Notes. 



Wendland & Keimel Co., Elmhurst, 

 are trying a new plan this season, hav- 

 ing bought the entire stock of one of 

 E. 6. Hill's new roses. It has been 

 christened Victor and is in color most 

 resembling Premier, but the differences 

 are sufficiently pronounced to make it 

 quite distinct. One house was filled 

 with plants of the earliest delivery and 

 a second house soon will be fuU. The 

 first cut is being made from the early 

 benches. The idea, of course, is to pro- 

 vide an exclusive novelty, one which 

 can not be obtained elsewhere than of 

 the wholesale house handling the 

 Wendland & Keimel output. 



The funeral of Boger C. Sullivan, 

 April 17, created a call for flowers which 

 would have made a squeeze with the 

 market less well supplied. There were 

 hundreds of large designs and the num- 

 ber of telegraph delivery orders was 



You do not have 

 to HUNT for the 

 best flowers for 

 Mothers' Day. 



Our Stock 



is of such quality that we guarantee to deliver 

 our flowers in good condition and give you every 

 satisfaction or refund your money. 



MOTHERS' DAT PRICES 

 In Effect MS7 4. 1920 



ROSES: Premier, Columbia. Russell and Milady: 



■r . —Per 100— 



J^°n« 'ancy $25.00 $30.00 



Choice medium 16 00 20 00 



Good short g.'oo 12i0O 



(Specials billed accordingly.) 



Oithella, Sunburst, Hearst, Maryland and White Klllamey: 



Long fancy 15.00 20.00 



Choice medium 10.00 12.00 



Good short ft.00 8 00 



CARNATIONS: 



Select fancy 10.00 12.00 



Choice 8.00 8.00 



(No orders accepted for White only.) 

 SWEET PEAS: 



Fancy Spencers 2.00 4.00 



(1000 lots $16.00— $36.00.) 

 YEIXOW DAISIES: 



Select large flowers 8.00 4.00 



Choice 1.60 2.00 



WHITE DAISIES 2.00 8.00 



— Per Dozen — 



CAI/IAS $ 2.00 $ 4.00 



EASTER UUES 2.00 4.00 



SNAPDRAGON. Long fancy 1.00 2.00 



STOCKS. Choice double 1.60 2.00 



PANSIES. Per dozen bunches 1.50 2.00 



ASPARAGUS PLUMOSUS. Per bunch 36 .60 



ASPARAGUS SPRENGERI. Per bunch 25 .SO 



FERNS. Per thousand 8.00 



GALAX. Per thousand 2.0e 



If you arc not familiar with our stock, a trial order will convince you. 



Orders for immediate shipment go out at lowest market price. 



Our Motto; "Nothing is too much trouble to please a customer." 

 164 NORTH WABASH AVENUE CHICAGO, ILLINOIS 



Mention The Reriew when you writ*. 



greater than for any similar event in the 

 history of the trade in Chicago. Arthur 

 Weatherwax, of W. J. Smyth's, was 

 called to the Sullivan residence the 

 morning after the demise to advise in 

 the matter of the floral arrangements. 



August F. Poehlmann and Mrs. Poehl- 

 mann celebrated their silver wedding 

 April 18. 



How necessary the automobile has be- 

 come in the affairs of the busy florist is 

 illustrated by the action of W. J. Smyth, 

 who last week bought a used Buiek tour- 

 ing car with the intention of running 

 it only while his big Pierce-Arrow is in 

 the shop for overhauling and repainting. 



J. L. Easke, who for many years has 

 been located on Jackson boulevard,, be- 

 tween La Salle street and Fifth ave- 

 nue, is looking for a location where the 

 opportunities for transient trade ^^^ 

 better. At present his business is a'' 

 most wholly of the regular-customer, 

 charge-account class. 



Perhaps changing the name from 

 West Twelfth street to Roosevelt road 

 had nothing to do writh it, but since the 

 thoroughfare was improved Josepn 

 Sikuta's store has had a steadily "^' 

 creasing business. Mr. Sikuta formerly 

 ran four stores, but has abandoned the 

 chain idea. He has concentrated his m* 



