﻿26 



The Florists^ Review 



Apbii. 29. 1920 



^ym^Jiiyjiij^a^JByMLBB^^ 



MOTT-LY MUSINGS 



rfflfrsfrsifntR 



«^™"<w?"«BrR|g^TOy^ 



"Did you ever see anything like the 

 weather we are having?" asked L. C. 

 Hecock, Elyria, O. "And yet the cut 

 averages well. Funeral work has kept 

 us busy right along." 



• • • • 



The Wagner Greenhouses, Sandusky, 

 O., report excellent business, with 

 bright prospects for Mothers' day. 



• • a • 



"Sweeten up, send flowers," is the 

 slogan seen in the window of the 

 Navarre Flower Shop, Toledo, O. A 

 model of a lighthouse arranged for a 

 fountain, with a base of rocks, is at- 

 tractive. 



• • • • 



The Freeman Flower Shop, Toledo, 

 O., maintains an attractive window dis- 

 play, in which is seen the handiwork of 

 Mrs. Freeman, who is well pleased with 

 the season's business. 



• • • • 



Schramm Bros., Toledo, O., are taxed 

 to the limit for space. "If the spirit 

 of dad could return and see the old 

 place now," said B. Schramm, "what 

 a change would be seen!" 



• • » • 



"I never had a finer stock or better 

 business," said Mrs. E. Sudor, who can 

 justly claim to be the oldest in years, 

 though youngest in spirit, fimong the 

 florists in Toledo, O. 



• • • • 



G. Van Bochove & Bro., Kalamazoo, 

 Mich., recently made a big change in 

 the store and wonder why they did not 

 do it long ago. If business continues 

 to increase as it has recently, further 

 improvements will be necessary. 



• • • • 



S. W. Coggan, Battle Creek, Mich., 

 will be satisfied if Mothers' day busi- 

 ness shows up as well proportionately 

 as Easter sales. 



• • • • 



A. Cowgill, Canton, 0., commenting 

 on the season's business in general, be- 

 lieves that the demand is larger in pro- 

 portion to what it is in some big towns. 

 A fine crop of carnations is in sight for 

 Mothers' day at the greenhouses at 

 Salem, O. 



• • • • 



The J. M. Gasser Co., Cleveland, O., is 

 making a feature of a Saturday special 

 dollar box of roses. There is a large 

 sign across the window announcing the 

 fact and an attractive display of the 

 goods. "Prices are down," said Man- 

 ager Brown, "and we are acquainting 

 the public of the fact." 



• • • • 



John Bockmann, of H. F. Michell Co., 

 Philadelphia, Pa., called attention to the 

 new nemesia, which promises to make a 

 splendid bedding plant, being similar 

 to the single petunia in habit and em- 

 bracing a variety of beautiful colors. 

 Some of these will doubtless be selected 

 and sent out separately. 



• • • • 



"Plenty of assorted cut flowers for 

 week-end specials," said Eobert Raha- 

 ley, of the Michigan Cut Flower Ex- 

 change, Detroit. "Even if the former 

 price of $1 v;ere raised fifty per cent, 

 with an attractive display it should 

 create a demand for the week-end sur- 

 plus. * ' 



J. A. Bissinger, Lansings Mich., is the 

 recipient of considerable praise for the 

 fine display of spring stock in the houses 

 located in the shadow of the capitol, 

 always kept attractive. 



• • • • 



Harry E. Saier has two stores in Lan- 

 sing, Mich., a flower store elegantly 

 equipped, under the supervision of Mrs. 

 Saier, and near by, a seed store of four 

 stories, headed by himself. He also has 

 a nursery and a farm in connection, each 

 giving tiptop returns. 



Eli Cross, Grand Bapids, Mich., thinks 

 that those who have a supply of coal 

 on hand are fortunate, saying that he 

 was safe, but did not know about the 



future. 



• • • • 



The Crabb & Hunter Floral Co., Grand 

 Eapids, Mich., located in the big -Hotel 

 Pantland, finds it profitable to keep up 

 an attractive display. 



• • • • 



Henry Smith has the largest window 

 frontage in Grand Bapids and it takes 

 a largejHttount of stock to make a dis- 

 play^Dut he ^ays that it pays. 



Blessing 'i Flower Shop, Jackson, 

 Mich., repjnrts an excellent season, with 

 much funeral work. Among the good 

 thing«on the tapis are several orders 

 for wedding decorations. W. M. 



• • • • 



Alfred Hannah, of A. Hannah & Son, 

 Grand Rapids, Mich., in commenting 

 upon the various problems in the busi- 

 ness, took occasion to remark that in his 

 experience of almost half a century as 

 a retailer there has come about such a 

 radical change that the present methods 

 of publicity will have but little effect 

 upon it. One cannot, he stated, close 

 one's eyes to the fact that even today 

 the use of cut flowers is not so common 

 as it was a decade ago and in his opinion 

 nothing but education and example will 

 help bring about the desired improve- 

 ment. Strenuous efforts should be made 

 this spring for outdoor plantiag to keep 

 the appetite whetted, as it vfetQ. 



COVER ILLUSTRATION. 



To some members of the trade the 

 boy pictured on this week's cover is 

 not a stranger. To many, many florists 

 his father is well known. The boy is 

 Max Schling, Jr. The photograph re- 

 produced on the cover was taken a year 

 ago on Mothers' day. The son of the 

 New York florist is an able supporter 

 of his father's business, or else Max, 

 senior, gave some fine instruction in the 

 art of posing — anyway, it 's all in the 

 family. So good a combination of youth 

 and flowers is rare to see, as those who 

 seek such illustrations know full well. 



A TRADE-MADE MOVIE. 



Sending the following clipping from 

 the local paper, S. J. Huber, of the Hu- 

 ber Floral House, Portage, Wis., adds 

 that the leading man in the drama hap- 

 pens to be his father-in-law: 



"THEM ONION SANDWICH." 



Ne«x Drammer in Three Bulbous Beeli, Featur- 

 ing Herr Heinrioh A, Sohulti. 



(Buppreued by National Board of Nontenaeship.) 

 Scenario. 

 ACK ONB^— Dutiful daughter strolls through 

 autumn-tinted landscape to Huber Floral House 

 to obtain bulbs for the flowers that bloom in ths 

 apring, tra-la, and some that bloom in the Tin- 

 ter-time, tra-loo. Daughter registers delight and 

 admiration on viewing flowers at greenhouse. 

 Flashes ad lib. of the girl and the posies. She 

 ■elects bulb* of narcissus, hyacinth, tulip und 

 so welter. Arriving home, she lays them on 

 table in kitchen, awaiting the morrow for plant- 

 ing. It is evening. Father is absent. She and 

 mother go downtown to the movies. Dear old 

 dad appears on the screen in the agonies of 

 hunger. He is beating it home from the ofllce 

 at 9 o'clock p. m. and hasn't had a bite to eat 

 since he left the supper table two hours before. 

 He is almoat faint with emptiness. Flashes 

 show him groping through the dark of the south 

 side to the family domicile. He opens the door. 

 Good night! Nobody home I Poor father — 'pears 

 like no one cares if father is starving. Tensely 

 expectant, he searches the larder. (Soft sob 

 music here. Miss Pianoplayer, please.) Cloae- 

 up shows father turned pale and trembling at 

 the awful situation. With hands raised to 

 heaven in supplication he exclaims (subtitle 

 cut-in), "YB GE-ODS! NOTHING TO EAT 

 BUT FOOD!" Limp and despairing, he sinks 

 to a chair. The chair withstands the shock. 

 His wildly roving eye lamps the kitphon tuble. 

 (Cut in) "ONIONS! SAVED! GOTT SBI 

 DANK!" Tears of Joy roll down father's clas- 

 sic phiz as he peels and slices and minces — 

 adds the pepper and salt and vinegar — and 

 carves the rye-loaf. (Piano will play some- 

 thing merry and mushy, like "When It's Onion 



Time in Brady Street," or "You Buy a Tulip 

 and I'll Show You where It Goes.") Tableau: 

 Pop In his pajamas, wearing a beatiflc smil* 

 of satisfaction after eating four sandwiches, and 

 about to retire to his downy couch. Some epi- 

 cure! Some connoisseur — what I (Piano plays 

 "End of a Perfect Day.") . . . Morning. 

 Daughter seeks the bulbs. No can find. AU 

 gone. Kitchen table bare. Alasl (Piano to 

 play softly Nevin's Water Studies, beginning 

 with "Narcissus.") Pop in great good humor 

 ambles down to breakfast. Brags about th* 

 lunch he fixed for himself last evening. Best 

 onion sandwich he ever ate — yes. Takes ■ 

 man, after ail, to hurry up a real tasty buffet 

 lunch — yes. Pretty wise guy is pop — yesl 

 Daughter registers surprise, then sudden com- 

 prehension, then consternation, then bursting 

 merriment. Whispers to mother. Mother reg- 

 isters like gamut of human emotions. Father 

 registers curiosity, doubt, apprehension. Ladies 

 continue to laugh — can't stop — fresh outbursts. 

 "Wass 1st?" inquires pop. (SubtlUe) "YOU 

 ATE MY BULBS!" 



ACK 2 — Christmas. Father finds hyadath 

 l>outonniere sprouting out through buttonhole of 

 coat. Knows now daughter told him right about 

 those bulbs. 



ACK 3 — Business of dear old dad buying Nisr- 

 steiner and Habnbelmer and Rheingold and 

 Crown Select and Wauona for all the boys — and 

 then some. (Piano plays "Oh, Home Is Looking 

 Brighter Now Since Father's Blossomed OutI") 



"WHAT'LL YOU HAVE? 



I read with much interest recently 

 an article on the origin of the "Home 

 of Primroses." Jacob Rupp, of Shire- 

 manstown. Pa., had the distinction of 

 being the originator. 



I noted in particular that many per- 

 sons, through seeing Mr. Rupp's ship- 

 ments at various railroad stations, have 

 followed his example in using the ex- 

 pression, "Home of," and now I should 



'•' ' -* " '-itimtX ^ifllf ■ 'i tiUlf^'' -'- -'^ 'lnTT..Mair^-^' - ^^^■ 



I. ^.i.''.-'.. A^ 



