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APIfttt 'M. 192* 



The Rorists' Review 



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Of All the Day s— 



MOTHERS' 



Fairly Breathes With the Thoughts of 



FLOWERS 



'T'HE custom of observing MOTHERS' DAY, starting a few years ago 

 with the wearing of a single flower, has broadened into one of the 

 Nation's chief flower days— and now the best in floral tributes is none too 

 elaborate for Mother's token. Don't forget the McCallum Company is 

 prepared to furnish all necessary supplies and accessories that are 

 needed for this day. 



How are you fixed for your needs in BASKETS for this day? Here's something entirely 

 new in Basket weaving. We just received a large importation of a host of new designs in 

 Baskets from Czecho-Slovakia. May we send you a sample assortment of, say, $25.00 to 

 $50.00 worth, from which you may order your future requirements? Understand, these 

 baskets are entirely different from the conventional designs you are accustomed to seeing 



The McCallum Company 



HEADQUARTERS— PITTSBURGH — FACTORIES 



New York Branch: 239 Fourth Avenue 

 Detroit Branch: 34 W. Elizabeth Street 

 Cleveland Branch: 421 High Avenue 

 Cincinnati Branch: 112 E. Third Street 



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Mention The Review when you write. 



some interesting letters on his Pacific 

 coast trip. Mr. Elliott is a keen ob- 

 server and will come back with new 

 ideas regarding the handling at whole- 

 sale of cut flowers. 



At Carbone's, in addition to the usual 

 sales of plants and cut flowers, there is 

 now a large call for garden seats, stat- 

 uary, bird baths and miscellaneous gar- 

 den furniture. Business has been ex- 

 tremely good this season, both retail 

 and wholesale. 



Fred Holbrow is cutting a nice lot of 

 Bouvardia Humboldtii, which is in 

 active demand for wedding bouquets. 



Local members of the National Asso- 

 ciation of Gardeners are cordially in- 

 vited to the conference to be held at 

 Horticultural hall May 6, when prob- 

 lems pertaining to the profeesion will 



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Write for our 32-page 1920 booklet 



'^Modern Flower Shops'' 



Refrigerators and Store Fixtures 

 A. L. Randall Co.,""SSSZr' Chicago, 111. 



Mention The Reylew when you write. 



be discussed. Nonmembers will also be 

 welcomed. 



The Beacon Florist reports good 

 spring business, with some nice wedding 



