ENTOMOLOGICAL NEWS. 



[The Conductors of ENTOMOLOGICAL. NEWS solicit and will thank- 

 fully receive Items of news likely to interest its readers from any source. 

 The author's name will be given in each case, for the Information of 

 cataloguers and bibliographers.] 



TO CONTRIBUTORS.— All contributions will be considered and passed 

 upon at our earliest convenience, and, as far as may be, will be published 

 according to date of reception. ENTOMOLOGICAL NEWS has reached 

 a circulation, both in numbers and circumference, as to make it neces- 

 sary to put "copy" into the hands of the printer, for each number, four 

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Philadelphia, Pa., October, 191 3. 



A Utilitarian Value of Entomology. 



Tn the advertising pages of one of the oldest and largest 

 popular American monthly magazines, during the past sum- 

 mer, there appeared a full column advertisement headed "Bitter 

 Root Valley offers you Health, Freedom and Fortune!" It 

 went on to describe the handsome profit to be obtained from 

 investing in apple and cherry orchards offered for sale by the 

 exploiting company and laid emphasis on the "health, indepen- 

 dence and ideal environment in which to live and be happy" 

 which, with this "generous competence." "make up the sum 

 total." 



The location of Bitter Root Valley is nowhere stated in 

 this advertisement. That, perhaps, is one of the items of this 

 opportunity which the reader of the advertisement is urged 

 to investigate. 



The entomologist, reading this alluring proposition, will per- 

 haps think of Bitter Root Valley in western Montana where, 

 according to publications of the U. S. Department of Agri- 

 culture, Rocky Mountain spotted fever "appears in its most 

 virulent form;"* where "the death rate [therefrom] is about 

 70 per cent ;"t where "it was estimated in 1904 that 200 cases 



♦Circular No. 136. Bur. of Ent., U. S. Dept. Agr.. p. i, March 31, 

 191 1. 

 fBull. 105 of the same, p. 12, Nov. 17, 191 l 



369 



