CONTENTS V 



Pabt 1. The Communitt — Continued 

 Navaho economics — Continued 



Sources of livelihood — Continued page 



Railroad work 129 



Railroad income 133 



Other wagework 134 



Miscellaneous income 135 



Welfare 136 



Summary and interpretation of income figures 137 



The economic cycle 141 



Summary 145 



Part 2. The Trading Post 149 



Background 149 



History 149 



Early trading posts 150 



Trading in the northwestern Navaho area 154 



Shonto Trading Post 156 



The trading post today IGl 



Plant 161 



Equipment and utilities 163 



Staff 163 



Business operation 164 



Wliite society at Shonto 165 



Trading post economics 167 



The consumer market 169 



Market characteristics 169 



Market control 169 



Capital and finance 170 



Capitalization 170 



Finance 171 



Commodity exchange 172 



Supply 175 



General mercantile houses 176 



Other wholesalers 176 



Retail policy 177 



Inventory control 180 



Sales promotion 180 



Markup 182 



Bookkeeping 182 



The business cycle 183 



Retail trade 184 



Clientele 184 



Types of trade 186 



Cash sales 187 



Book credit 188 



Pawn 195 



Direct exchange 199 



Patterns of trade 201 



Frequency of shopping 201 



Shopping habits 204 



Trader behavior 210 



Communication 212 



