Adams] SHONTO : ROLE OF NAVAHO TRADER 267 



efforts of tlie community's missionary were met with indifference, 

 and a permit for a permanent establishment was denied. 



BECEEATION 



White recreations are beginning to filter into Shonto community 

 indirectly through the influence of other Navahos. The principal of 

 these are drinking and listening to the radio. They are not intro- 

 duced by any direct contact institution. There is no organized 

 recreation in the American fashion, such as baseball or basketball. 

 Both sports are popular in other parts of the reservation. 



SUMMARY 



There can be no doubt that the highest degree of culture change 

 at Shonto has taken place in the fields of material culture and eco- 

 nomics. The almost total replacement of Navaho material culture 

 and the successful shift from a primarily subsistence to a primarily 

 market economy are the crowning features of Shonto's cultural ad- 

 justment to the Wliite world. Both of these have taken place in 

 fields of interest wliich are dominated by the trading post, and both 

 can certainly be attributed heavily to its influence. It would seem, 

 therefore, that the structurally inlierent cross-cultural influence of 

 Shonto Trading Post in the modern Navaho community is borne out 

 by the observable facts of culture history. It remains, in the section 

 which follows, to discover how cross-cultural influence is exerted from 

 day to day in the lives of modern Navahos. 



CROSS-CULTURAL ROLE 



The foregoing discussion of Shonto Trading Post as a contact 

 agency has focused upon the "cross-cultural status" of the store (cf., 

 "The Structure of Contact," pp. 231-267) as determined by its own 

 charter and by the social structure of the contact situation at Shonto. 

 In one sense, therefore, the role of the trading post has also been estab- 

 lished, insofar as role is often conceptualized simply as the behavioral 

 aspect of status. Both terms are defined with regard to cultural ex- 

 pectation rather than observed behavior. 



There is, however, another aspect of role which remains to be ex- 

 plored. Whatever the "ideal role" (cf. Levy, 1952, p. 160) of Shonto 

 Trading Post, the actual behavior of the trader is not determined en- 

 tirely by the expectations of either Navahos or Whites, but by his own 

 motivations. Before going on to consider role in this light it is 

 necessary to clarify the concept of role as employed in the present 

 study, and particularly as between its structural and processual 

 aspects. 



