434 THE FUTURE OF ARID LANDS 
collaboration of geographers and anthropologists. (111) Enlistment 
of local leadership and local interests in support of both basic 
research and practical studies designed to advance present knowl- 
edge and to transfer such knowledge into a form for direct applica- 
tion. Local groups will profit by taking an active part in and by 
supporting these programs. In many fields in some parts of the 
world institutes have developed techniques for enlisting the aid 
of private industry in some broad public programs. These tech- 
niques may be applicable in areas other than the limited ones 
where they have been applied up to the present, but applications 
will vary with cultures and local conditions. (iv) Greater attention 
by scientists to their relations with the press, radio, television, and 
other channels of public information. Such relations involve an 
opportunity and a dual responsibility—responsibility to science 
for the presentation of an accurate and complete report and to the 
particular audience for framing scientific material in a form that 
will most effectively reach the public whose interest in resource 
development they hope to arouse and to inform. Also, more 
attention should be paid to the art of communication and its 
demands in the training of scientists. 
31. More effective interdisciplinary pooling and dissemination 
of information should be developed for the purposes of advancing 
science, as well as public understanding of scientific matters, by 
the following. (1) Establishment of local and national committees 
on arid zone problems to enlist public interest in support of 
studies of arid lands and the dissemination of information on 
results of such studies in each country. The nature of such com- 
mittees and their method of formation ought to be locally deter- 
mined in order to meet special conditions in each country, but it 1s 
strongly urged that they be broad in scientific disciplines and in 
representation from both private and public agencies. These com- 
mittees should operate in a manner best suited to the interests 
and possibilities of each country and should be aimed at encourag- 
ing research and spreading information, utilizing UNESCO as a 
clearing-house in this field. (ii) Creation of a preliminary project 
to explore the feasibility of an abstracting service on arid zone 
literature. A periodical, patterned after existing successful ab- 
