351 



The second one is that one should realize that 42 cents a pound for 

 animal protein is extremely cheap because in the normal price of a 

 piece of fish you pay for 83 percent water. FPC is dried to about 4 

 percent water or moisture content. 



Mr. Hanna. In other words, it is a concentrate ? 



Mr. Beckmann. Yes. 



Mr. Hanna. And I think that answers Mr. Schadeberg's question 

 because obviously this is not anything like wheat because it is really a 

 concentrate. What you had stored as fish is stored as a concentrate 

 and certainly would be no substitute for flour. No one is going to bake 

 with protein concentrate. 



It seems to me that what we should do is to get the story to the wheat- 

 growers that this is something that would make wheat have a broader 

 market because it would add protein. 



In other words, you could have a fish sandwich without even having 

 the fish in a sense, having it built right into the bread. 



The other thing is : Do I understand that you can't deliver this thing 

 in anything larger than a pound bag ? 



Mr. Beckmann. That is correct. 



Mr. Hanna. This would mean that if you were going to push this 

 thing at all, you would be almost thrown completely out of the insti- 

 tutional market and all you could do is to go into the stores, and I 

 personnally know how much it costs to try to bring a new product on 

 the line in any kind of a marketing situation through the various retail 

 outlets. That is a tremendous investment in terms of pushing a single 

 product, is it not ? 



Mr. Beckmann. Yes, it certainljr is. 



Mr. Hanna. So that that almost is precluded on the basis of the mar- 

 keting facts of life, right ? 



Mr. Beckmann. Yes, but we are going to try anyway. 



Mr. Hanna. I wish you luck because I know what that is like, be- 

 lieve me. 



Mr. Beckmann. I know it isn't going to be easy. 



Mr. Hanna. I have gone into the freeze dried coffee thing about 

 7 years ago with a small company, and we never got any place, but I 

 notice Maxim with some real clout behind them could do something 

 on that market. I wish you well. 



. I would certainly commend the chairman in terms of his interest 

 and say that, if there is an5i:hing I can do, Mr. Chairman, to support 

 your position, I will certainly do it. 



Mr. Lennon. Your contract is for 2 million pounds? 



Mr. Beckmann. Correct, sir. 



Mr. Lennon. You have delivered you say up to this date approxi- 

 mately '2,000 pounds? 



Mr. Beckmann. On that order, 2,000 or 3,000 I believe. 



]\Ir. Lennon. In that area, 3'ou have another 9 months to go on your 

 contract to consummate the delivery of the balance of the 2 million 

 pounds? 



Mr. Beckmann. I believe it is 9 months or 6 months. 



Mr. Lennon. I wish you would ask AID for a statement as to what 

 nations they intend to furnish FPC and insert that in the record im- 

 mediately following our colloquy on this subject. 



