24 



The Florists' Review 



Fbbbdabt 3, 1910. 



EBtebllsbed. 1897, by a. L. aBANT. 



Pnbllshed every Thursday by 

 The Florists' Publishing Co^ 



630-S60 Oaxton Bnlldlng, 



008 South Dearborn St., Chicago. 



Tele., Wabash 8196. 



Registered cable addreia, 



Blorvlew. Chicago. 



Entered as second class matter 

 Dec. 8. 1891, at the post-office at Chi- 

 cago. IIU tinder the Act of March 

 8,1879. 



Subscription price, tl.OO a year. 

 To Canada, $2.00; to Europe, Is.OO. 



Advertising rates quoted upon 

 request. Only strictly trade ad- 

 vertlBing accepted. 



(I 



NOTICE. 



It ia impossible to guarantee 



the insertion, discontinuance or 



alteration of any advertisement 



anless.instructions are receired 



BY 6 P. M. TUESDAY. 



SOOIETT OF AXESICAN FLOSIBTS. 

 Incorporated by Act of Congress. March 4. 1901. 



Officers for 1916: President, Daniel MacRorie, 

 San Francisco; vice-president, R. C. Kerr, Hous- 

 ton, Tex.; secretary, John Young, 63 W. 28tb 

 St., New Tork City; treasurer, W. F. Easting, 

 Buffalo. 



Thirty-second annual convention, Houston. 

 Texas, August 16 to 18, 1916. 



RESULTS. 



We give them. You get them. 

 We both have them. 



It's human nature to stop buying when 

 a bill has been run up. To keep them 

 coming, be a good collector. 



Letters are being sent out by many of 

 the large rubber manufacturers withdraw- 

 ing quotations and warning of an advance 

 in crude rubber and cotton fabric. 



McKiNLEY day made nary ripple in the 

 cut flower markets. Scarcely anyone in 

 the trade made the slightest attempt to 

 make business capital of the recurrence 

 of January 29. 



The preliminary schedule has been is- 

 sued for the annual exhibition of the 

 American Sweet Pea Society, to be held 

 at Bar Harbor, Me., probably in July. 

 Anyone wishing a copy of the list should 

 address H. A. Bunyard, secretary, 40 

 West Twenty-eighth street, New York. 

 A schedule also has been printed for the 

 show to be held in San Francisco in June, 

 copies of which may be had by addressing 

 F. G. Cuthbertson, 749 Front street, San 

 Francisco. 



If the Panama-Pacific exposition was in 

 any measure disappointed with the adver- 

 tising resulting from its offer of $1,000 

 as a prize for the best new rose, Hugh 

 Dickson, Ltd., Belfast, Ireland, winner 

 of the prize, has no reason to feel other- 

 wise than fully compensated. Since the 

 first announcement of the Dickson suc- 

 cess, which appeared in !The Review 

 early in December, the winner has secured 

 much publicity in trade and general pii|)- 

 lications the world around. Announee- 

 ment of the name to be given the variety 

 by the exhibition oflScials has not yet 

 been made. 



HONORABLE MENTION. 



Not a few subscribers save them- 

 selves the bother of annual renewal by 

 sending The Review $2, $3, or some- 

 times $5, instead of the dollar bill that 

 insures fifty-two visits of the paper. 

 Among those who have this week en- 

 rolled themselves for more than one 

 year in advance are: 



TWO YEARS. 



Carpenter, E. F., Hot Springs, Va. 

 Woelfle, H. C, & Co., Spring Arbor, Mich. 

 Smith, W. J., Buffalo, N. Y. 

 Pape, F. W., St. Louis, Mo. 

 Scbaab, G. P., Jr., Cleveland, 0. 

 Benke, Christ, Jr., Lyons, III. 

 Kyrk. y^uts H., Cincinnati, O. 

 Green, F. C, Providence, R. I. 

 Scbrader, W., Johnstown, Pa. 



The Review stops coming when the 

 subscription runs out. The green no- 

 tice with the last copy tells the story; 

 no bills are run up; no duns are sent. 



THE DUTY ON TUXJP BULBS. 



The court of last resort has decided 

 that "tulips" as the word appears in 

 the Tariff Act of 1913 does not modify 

 the word "bulbs" in the same clause, 

 as would be the case if the word were 

 "tulip," and that the presence of the 

 "s" makes the rate of duty on tulip 

 bulbs 50 cents per thousand, not $1 

 per thousand as the customs officers 

 have ruled. 



Few in the trade have seriously ques- 

 tioned the intent of Congress, although 

 many have had hope of success in the 

 effort to get the present decision and 

 will profit by their protests. 



The full text of the decision legaliz- 

 ing the lower rate will be found on 

 page 16 of this issue of The Review. 



N. Y. FEDERATION TO MEET. 



The New York State Federation of 

 Horticultural Societies and Floral Clubs 

 will hold its annual meeting at Ithaca, 

 N. Y., February 9, according to an an- 

 nouncement by the department of flori- 

 culture of Cornell University. Lectures, 

 exhibits and practical demonstrations 

 of interest to florists will continue 

 throughout the week. Addresses on com- 

 mercial flower growing will be given, 

 including such subjects as "Water 

 Lilies for the Home and Market," 

 "Garden Roses" and "Problems of 

 Advertising in the Disposal of Flowers 

 and Plants." Other lectures to be 

 given during the week by members of 

 the Cornell faculty include "Gardens 

 and Garden Planning," "The Garden 

 Gladiolus," "The Garden Phlox," 

 "The Peony and Its Culture" and 

 many others of similar character. 



LET'S MAKE IT TRADE CUSTOM. 



Here is an extract from a letter re- 

 ceived from a subscriber: 



For some time I have been Interested In the 

 Telegraph Delivery Department In The Review 

 and have filled a number of orders for out-of-town 

 florists. As a rule my bills have been settled at 

 once and I have been well pleased with the 

 transactions. But there are a few who have been 

 80 slow in settling that it hardly pays to bother 

 with them. Can you tell me what Is the trade 

 custom in this matter, or how long I am expected 

 reasonably to wait for my money? It seems to me 

 that prompt settlement would be an important 

 factor In securing good service on these orders. 



The millennium will arrive with the 

 day that all bills are paid promptly, 

 but it is certain sure conditions in this 

 trade are not worse than in most others. 

 Prompt collection is a problem even 

 where associations have been formed 

 for the express purpose of guaranteeing 

 the payment of accounts between mem- 

 bers. The F. T. D., at its meeting at 



Cleveland last November, considered 

 this subject at length and adopted a 

 plan which might well be made a trade 

 custom as relates to retail orders filled 

 by one florist for another. As between 

 members of the F. T. D. the terms are 

 net cash after thirty days, with a dis- 

 count of twenty per cent for payment 

 within that limit. 



The Review suggests that all florists, 

 in billing retail telegraph orders, show 

 the gross price, with a second line show- 

 ing "twenty per cent discount if paid 

 before thirty days from date." If not 

 paid at the end of thirty days render 

 statement for the gross amount and 

 proceed promptly to its collection. If 

 this becomes trade custom it will work 

 no hardship whatever on the great ma- 

 jority wio always have paid promptly, 

 but it will compel the negligent minor- 

 ity to pay within thirty days if they 

 are to make a profit on these orders. 



CAN YOU BEAT IT? 



In the fiorists' business, especially 

 the wholesale end of it, sales are ob- 

 tained at so little cost that it almost 

 is inconceivable to those accustomed to 

 selling costs in other lines. As an in- 

 stance of what plantsmen do regularly: 



Please discontinue our Id of cyclamens; The 

 Review has sold 10,000 plants for us and we are 

 cleaned out. — Greenville Floral Co., Greenville, 

 Mich., January 31, 1916. 



These Were 3-inch plants offered at 

 8 cents and 4-inch plants offered at 10 

 cents and 12 cents each. Suppose the 

 average price obtained for the lot was 

 10 cents, the sales made the quite im- 

 pressive total of $1,000. But what of 

 the costf This was a classified ad and 

 The Review's records show the charges 

 for it were exactly $4.20. Sales aggre- 

 gating $1,000 at a cost of $4,201 Can 

 you beat it? 



When you hear a man complaining of 

 the cost of advertising you can be pret- 

 ty sure he spends a good bit of money 

 elsewhere than in The Review. 



CHICAGO. 



The Market. 



Chicago market conditions are, for 

 this season of the year, altogether 

 anomalous. The anticipated easing of 

 supply has been indefinitely postponed 

 by an almost continuous succession of 

 cloudy days. To be sure, the suppb of 

 seasonable stock is normal, but wit'i at 

 best a short supply of standard itoms, 

 the market is left in a far from satis- 

 factory condition. Some of the whole- 

 salers are meeting the situation by coun- 

 seling their customers to turn the at- 

 tention of their patrons from the scarce 

 articles by suggesting the varied uses 

 of the more plentiful bulbous flowers. 

 This has helped to a great extent to 

 relieve the embarrassment caused by 

 the scarcity of roses. 



Beauties are so far off crop that they 

 have ceased to occupy a position of im- 

 portance. The situation as regards other 

 roses is even more strained than it was 

 a week ago. ^Por while short and 

 medium grade roses have been scarce 

 for several weeks, the longer grades 

 have been available. This week it is 

 difficult to secure long-stemmed roses 

 of good quality and the short ones con- 

 tinue as scarce as before. 



Carnations, as a result of the warm 

 days last week, arrived in such quanti- 

 ties during the latter half of the week 

 as to cause something in the nature of 



