Febbuaby 10, 1916. 



The Florists' Review 



13 



every effort, skill and thought, looking 

 to the production of new colors, pat- , 

 terns and shades in their silks. People 

 demand change and novelty every year 

 in their silks and ribbons, and the same 

 holds good with roses. The greater the 

 interest taken by you in new things, 

 the greater will be the money returns 

 to storemen and growers. Without ad- 

 vancement on these lines, we shall not 

 keep pace with other professions. Un- 

 less you encourage the hybridist by 

 purchasing his product, there will be 

 only a minimum of effort put forth to 

 give novelty and increased variety. 

 This to the writer seems fundamental, 

 if we would make good both financially 

 and professionally. 



In conversing with one of the lead- 

 ing rose firms — they distribute hun- 

 dreds of thousands yearly — I asked: 

 "Why do you propagate these old and 

 inferior roses, like Marie Guillot, 

 Boupre and Coquette de Lyon, when 

 there are so many superior varieties in 

 the same line of color?" The answer 

 was: "The south demands them and 

 we have to grow them; we concede 

 they are inferior sorts. ' ' The trouble 

 is with the men who issue catalogues; 

 the nurserymen use the same old col- 

 1 ored lithographs; the catalogue men 

 use their old stereotyped cuts and de- 

 scriptive matter. This is unfair to the 

 amateur, who wishes the finest and 

 best for his garden, and is destructive 

 of the best interests of the hybridist, 

 and is certainly unbusinesslike from 

 every point of view. 



There is opportunity in the southern 

 states to build up and establish great 

 rose growing establishments, like 

 tliose of the Pauls, Dicksons, Guillots 

 and others in Europe. The soil is suit- 

 able for the rose; climatic conditions 

 are favorable; why not embrace the 

 opportunity and give to the United 

 States some rose nurseries worthy the 

 name? 



A NEW ROSE FROM HOLLAND. 



The new seedling hybrid tea rose, 

 Mme. Marcel Delanney, a photograph 

 of which is reproduced on page 11 this 

 week, was originated by M. Leenders & 

 Co., Steil-Tegelen, Holland, and was in- 

 tended for dissemination in 1916. It is 

 described by the raisers as follows: 

 "A surpassingly beautiful novelty with 

 a peculiar color — pale pink or soft rose, 

 shaded with hydrangea pink; a nice, 

 delicately colored rose. The flowers are 

 large, full and fragrant, perfect in 

 form and borne on tall, rigid stalks. 

 The plant grows vigorously on short 

 stems and is quite floriferous. Is one of 

 the most distinct roses for massing, cut- 

 ting and forcing purposes. Was award- 

 ed the gold medal by the city of Paris, 

 at Bagatelle." 



PROPER LABELING OF PLANTS. 



Please tell me what is considered the 

 IToper way to label pot plants in the 

 liench. I begin at the lower left-hand 

 I orner, placing the label in the first 

 J'ot. The label faces and reads to the 

 'ight. Is this correct? I have worked 

 lor several people and each has a dif- 

 I'erent way of labeling. H. B. B. — la. 



An Arm Bouquet of that Good Old Rosct The Bride. 



There are, as you state, several dif- 

 ferent ways of labeling plants in the 

 1»enches. Some growers in inserting, 

 'Or instance, a batch of cuttings, place 

 ^ label where they commence. The 

 label faces the cuttings. Another label 



is put in where the next variety starts, 

 and so on. Another, and, in my opin- 

 ion, a far better plan is to put the 

 first label in when one variety has 

 been inserted. Start all rows from 

 the back of the bench, so that, when 

 any one kind is all in, the plants will 

 all be behind and not in front of the 

 label. It is a fact that there is much 

 confusion on labeling, and, with differ- 

 ent men adopting different methods, 

 there is little wonder that names get 

 badly mixed. Whether the labels 

 should be written to read from the 

 left or the right is a matter of minor 

 importance to the proper placing of 

 the label. Personally, I prefer the left. 

 Opinions of others on this subject are 

 invited; it would be a great boon if one 

 system could be generally adopted. 



C. W. 



BUSINESS EMBARRASSMENTS. 



Lincoln, Neb. — The property of the 

 Griswold Seed Co., bankrupt, valued by 

 appraisers at $114,000, was sold .Janu- 

 ary 29 by Referee Peterson for $23,900. 

 Frank P. Quick, of Lincoln, secured 

 the seed department, retail stock, fix- 

 tures, good will and book accounts and 

 the equity in the storage warehouse 

 for $7,500. The property involved in 

 this sale was appraised at $4.'5,000. The 

 Fifteenth street greenhouses, real and 

 personal property therein, and a retail 



store went to Joseph K. Hiltner, of 

 Lincoln, for $13,500. H. A. Johns, a 

 Sioux City seedsman, purchased the 

 Normal greenhouses for $2,900. 



San Francisco, CaL — Another tenta- 

 tive plan for the re-formation of the 

 financially embarrassed Luther Burbank 

 Co. has been proposed and submitted to 

 Mr. Burbank. It is that instead of 

 the company undertaking liquidation, 

 all of the business be turned over to 

 Mr. Burbank, whereby he would own 

 and control the company and its busi- 

 ness and take over all the unfilled or- 

 ders and the large quantities of seed 

 and nursery stock on hand. It is said, 

 however, that Mr. Burbank prefers to 

 leave the business affairs of the com- 

 pany to others. 



Minneapolis, Minn. — The administra- 

 tor of the Minneapolis Floral Co., G. C. 

 Anderson, manager, is offering settle- 

 ment with creditors at 30 cents on the 

 dollar. The largest claim is that of 

 the landlord, who offers to scale it 

 sharply and renew the lease for a short 

 term in case the merchandise creditors 

 will accept the compromise. John 

 Monson, the proprietor of the business, 

 died some time ago. Mr. Anderson 

 was appointed miinager last spring. It 

 is stated the business was unprofitable 

 in 1915. 



