94 



The Florists^ Review 



Fbbbdaex 10, 1916. 



THE FLORISTS' 

 MANUAL 



\ Business Book For Business Men 



Second Edition 



Tliorouc>hly Revised and Broug^ht 

 up to Date 



No dry-as-dust botanical classifications, but 

 tells you just how to produce marketable plants 

 and cut flowers in the best and cheapest way. 



Treats of over 200 subjects and is freely 

 illustrated with fine half-tone engravings. 



Price, $6.00, 

 Prepaid by Express or Mail. 



FLORISTS' PUBLISHING CO. 



Caxton BuUdlnc, 



508 S. Dearborn Street, 



CHICAGO 



NEWARK, N. J. 



The Market. 



Business was reported as being some- 

 what slack last week. This does not 

 mean that business was slow, for it 

 averaged up well in comparison with 

 the corresponding week of other years. 

 There has not been so much decora- 

 tive work as usual, and because of the 

 high prices of cut flowers counter 

 trade has been less than usuaI. While 

 there has been much funeral work, the 



E refit has been small because of the 

 igh prices. Bulbous stock, however, 

 is forcing the prices down, except in 

 the case of roses. Even the roses were 

 not so high as they were a few weeks 

 ago, despite the shortage last week. 

 Most of the growers are busy getting 

 their geraniums and other bedding 

 plants in shape for the spring sales. 

 Callas are coming into the market in 

 larger quantities and bulbous plants 

 are more plentiful and of better quality. 



Various Notes. 



Charles J. Connolly reports an un- 

 usually large business in funeral work. 



Henry Hornecker found business good 

 during the latter part of January, but 

 there was a lull the first week of Feb- 

 ruary. 



Ernest Radany is getting his bedding 

 plants in shape for the spring business. 

 As he is located near a cemetery, his 

 spring trade in bedding plants is large. 



Davies & Davis, of East Orange, have 

 a fine lot of callas coming into crop. 



The S. A. Rogers Nursery Co. reports 

 a good business in plants and flowers. 

 The window displays of this concern 



NOW IS THE, TIME TO BUY 



GREENHOUSE GLASS 



WRITE FOR PRICES 



The Toledo Plate ft Window Glass Co. 



TOLEDO, OHIO 



^ • Mention The ReyJew when yon write. 



ASTICA 



usEirmiK. 



F.O.nERCECIL 



P. O. Box M4 

 I HKW TOBK 



Haatlea li elactlc and tonadou, admlte of 

 expftnsion and contraction. Pattx become* 

 bard and brittle. Broken fflaM more eaallr 

 remored without breaking of other glawai 

 occnra with bard pnt^. 



LASTS I.ONOBR THAN PVTTT. 

 KAST TO APPLY. 



Mectlon The ReTlew when yon write. 



ISQUAREIPIRTIBANPSI 



See Ramsburg's display ad on page 97. and 

 send postal for free samples. 



Mention The ReTlew wbpn yon writ**. 



are made up of plants and flowers not 

 generally seen in florists' windows, 

 such as rare ferns, semitropical plants, 

 etc. R. B. M. 



SPECIAL 



HOTBED AND GREENHOUSE 

 GLASS 



GOOD QUALITY rRONTT SfflTNENTS 



Write for prices, giving sizes 

 and quantity wanted. 



THE THROOP-NARTIN CO. 



COLUMBUS, OHIO 



Mention The Brlew whea yon write. 



"RED DEVIL" Glass Cuttsrs 

 for Orssnhouss Msn 



Have proven the best by actual test. Made 

 In 40 styles, with genuine hand-honetl 

 wheels, one for every need. Samplfl 

 No. 024, the standard elazier's tool 

 of the world, sent postpaid for 8 

 cents in stamps. Booklet free. 



SMITH & HKMENWAY CO., Inc. 



125 Chambers St., Now York. N. Y. 



Mention The Review when you write. 



