22 



The Florists^ Review 



Febbuabx 17, 1916. 



(I 



Eatobllshed, 1897, by G. L. QRANT. 



PabllBhed every Thursday by 

 The Florists' Publishing Co., 



630-6fiO Oaxton BuUdln?, 



SOSSoutb Dearborn St., Ohlcaco. 



Tele., Wabash 8196. 



Registered cable address, 



Florvlew, Chicago. 



Entered as second class matter 

 Dec. 3, 1897 . at the post-office at Ohl- 

 cago. 111., under the Act of March 

 3, 1879. 



Subscription price, $1.00 a year. 

 To Canada, $2.00; to Europe. $3.00. 



Advertislnif rates quoted upon 

 request. Only strictly trade ad- 

 Tertlslnff accepted. 



NOTICE. 



It is*iinposaible to guarantee 



the insertion, discontinuance or 



alteration of any advertisement 



unless instructions are received 



BY 6 P. M. TUESDAY. 



SOCIETY OF AMEIUCAN FLOHIBTS. 

 Incorporated by Act of Congress. March 4. 1001. 

 Officers for 1916: President. Daniel MacRorie, 

 San Francisco; vice-president, R. C. Kerr, Hous- 

 ton, Tex.; secretary, John Young, 53 W. 28th 

 St., New Yoric City; treasurer, W. F. Kastlng, 

 Buffalo. 



Thirty-second annual convention, Houston, 

 Texas, August 15 to 18, 1916. 



RESULTS. 



We give them. You get them. 



We both have them. 



Many a wholesaler has noted that the 

 man who buys with a nod greets the col- 

 lector with a shake of the head. 



Green dye is reported scarce. We 

 should worry! If it proves non est 

 comeatable there still will be enough to 

 supply our personal requirements in the 

 way of disfigured carnations. How 

 about you? 



"It's in the funeral work we make our 

 money." How often have you heard it 

 said? There are a good many retailers 

 who, if they would list the material they 

 use in each design, might modify their 

 ideas a bit. 



The annual report of the S. A. F. be- 

 comes more voluminous each year. The 

 book for 1915, being sent out this week 

 by Secretary Young, contains 364 pages. 

 It carries an immense amount of matter 

 for record and reference. 



If your collections are not satisfactory, 

 question yourself about your system. 

 Every florist always will have a few 

 tough nuts to crack, no matter how care- 

 fully he gives credit, but in general pay- 

 ments now are more prompt than nornial. 

 It simply needs a system for the purpose 

 to get the money. 



Conditions in the wholesale cut flower 

 markets the last two months have op- 

 erated to the special advantage of the 

 grower whose stock is of indifferent qual- 

 ity. Short roses, split carnations and 

 low grade powers in general have brought 

 prices that were, quality considered, bet- 

 ter than what has been obtained for the 

 best stock. 



The S. a. F. board of directors will 

 hold its annual meeting at Philadelphia 

 during the last week in March. 



Feeesia, in the days of refracta alba 

 one of the least considered flowers, has 

 come to be classed among the aristocrats, 

 principally used for corsage bouquets, 

 table work and fine baskets. 



The Worcester County Horticultural 

 Society has issued a schedule of the 

 premiums for its exhibitions during 1916. 

 Copies may be obtained by addressing 

 Herbert R. Kenney, secretary. Horticul- 

 tural hall, Worcester, Mass. 



The Philadelphia newspapers certainly 

 are giving the National Flower Show 

 publicity wholly without precedent. Other 

 flower shows have had good local adver- 

 tising, but never anything like what the 

 Philadelphia show is getting. 



honorabij: mention. 



Not a few subscribers save them- 

 selves the bother of annual renewal by 

 sending The Review $2, $3, or some- 

 times $5, instead of the dollar bill that 

 insures fifty-two visits of the paper. 

 Among those who have this week en- 

 rolled themselves for more than one 

 year in advance are: 



three YEARS. 

 Davis, Guy E., Ypsilanti, Mich. 



TWO YEARS. 

 Schrader, W., Johnstown, Pa. 

 Casey Florist Co., Melrose, Mass. 

 Thalmann, M. F., Wheeling, W. Va. 

 ICellor, John A., Lexington, Ky. 

 Shaw, David W., Westerly, R. I. 

 I'otomkln, H. J., Muncie, Ind. 

 NlelBon, V. A., Davenport, la. 

 Lewis, A. H., Richardson Park, Del. 

 Juenemann, H. E., Beilingham, Wash. 

 Romstedt, B., Ottawa, Kan. 

 Micrlscli, Max, Glenvlew, 111. 



The Review stops coming when the 

 subscription runs out. The green no- 

 tice with the last copy tells the story; 

 no bills are run up; no duns are sent 



AGAIN, CAN YOU BEAT IT? 



The ease with which surplus plant 

 stock is converted into cash is one of 

 the remarkable features of the business 

 as it stands today. Whatever may be 

 the case with cut flower markets, pro- 

 duction of plants, and particularly of 

 plants for growing on, has by no means 

 overtaken the demand. The evidence: 



Please cut out the dractena ad, as I am com- 

 pletely sold out. The result from the ad in 

 ITie Review far exceeded my expectations. — 

 James Frost, Greenville, O., January 31, 1916. 



I'lensf cliscontiinie iny nets, as I nm sold out. 

 Very good work by The Review, thank you. — 

 Peter Morgen, Huntingburg, Ind., February 2, 

 1916. 



Any man who has anything to sell and does 

 not put an ad In The Review misses the best 

 business in the business. The little geranium ad 

 we put in for one issue kept us up nights send- 

 ing money hack after the stock was all sold. — 

 Harry W. Blake, Mgr. PInehurst Garden Co., 

 Pleasant Hill, Mo., February 4, 1016. 



When you hear a man complaining 



of the cost of advertising you can be 



pretty sure he spends a good bit of 



money elsewhere than in The Review. 



ADVERTISING THE GREENHOUSE. 



One of the natural tendencies of the 

 times is for the greenhouse man who 

 retails to resort to the use of printers' 

 ink to increase his sales. The old cus- 

 tom of waiting for the people to come 

 no longer suflSces; there are too many 

 selling flowers. Not only is much news- 

 paper space now being used to call at- 

 tention to greenhouses, but the green- 

 house owner prints a catalogue that he 

 scatters through the town. It shows 

 many cuts and quotes prices. The only 



trouble with such a catalogue is that it 

 is a bit expensive to get out a good 

 job, that it is more or less short-lived 

 and that it cannot be repeated except 

 at infrequent intervals. 



SPRING IS NEAR. 



The season of short supplies in cut 

 flower markets has been of unusually 

 great duration this year, but the sun 

 has become perceptibly stronger and 

 no further scarcity, even of roses, is to 

 be anticipated. Spring is near. As a 

 rimer, not fond of February, put it: 



Thirteen more days, Iceincrusted; 

 Then old Winter's backbone's busted. 



FLOWER SHOW I.EOTURES. 



Although one frequently finds florists 

 in the audiences at flower show lectures, 

 these lectures are designed to foster 

 public interest in gardening; they 

 should not be, and usually are not, tech- 

 nical or commercial. That the public 

 is eager for gardening talks is shown 

 by the large audiences that nearly 

 always greet the lectures. 



At the National Flower Show in 

 Philadelphia it is planned to take full 

 advantage of the public interest in 

 gardening instruction, and the follow- 

 ing unusually elaborate program has 

 been arranged: 



Saturday evening, March 25, Willis N. Rudd, 

 of Chicago, will lecture on "Home Grounds." 



Monday evening, March 27, Prof. E. A. White, 

 of Cornell University, Ithaca, N. Y., will lecture 

 on "What Science Has Done for Floriculture." 



Tuesday evening, March 28, Robert Pyle, of 

 West Grove, Pa., will lecture on "Roses," illus- 

 trated with slides from Mr. Pyle's own photo- 

 graphs. 



Wednesday evening, March 29, J. Horace 

 McFarland, president of the American Civic 

 Association, will lecture on "Civics for Home 

 and Municipality," 



Thursday evening, March 30, J. Otto Thilow, 

 of Philadelphia, who is chairman of the lecture 

 committee, will give a lecture under the auspices 

 of tilt' (iiirden Clubs of America, on "Flowers 

 From Snow to Snow." 



Friday evening, March 31, Frank N. Meyer, 

 of the Department of Agriculture, Washington, 

 will lecture on "Agricultural Exploration In 

 China." 



Saturday evening, April 1, Arthur Gowee, of 

 Berlin, N. Y., will lecture on "Gladioli." 



The afternoon lectures, for which the dates 

 liave not yet been fixed, will embrace a lecture 

 on "Rock Gardens," by Richard Rothe; Miss 

 Caro Miller will give a lecture on "Philadelphia 

 School Gardens"; E. I. Wilde, of State College, 

 Pa., will lecture on "Bulbs for Summer Bloom." 

 There will be a lecture on "Dahlias,", lecturer 

 not yet announced. Max Schling, of New York, 

 will demonstrate the proper use of cut flowers, 

 their arrangement and color combination. 



CHICAGO. 



The Market. 



There has been no radical change in 

 Chicago market conditions during the 

 last week in respect of supply. De- 

 mand, however, has been puzzling. To 

 begin with, the shipping demand for 

 St. Valentine's day was satisfactorily 

 heavy and quite continuous. Local de- 

 mand, on the other hand, was fairly 

 good up to February 13. Then it took 

 a slump from which it failed utterly to 

 recover. Some of the wholesalers at- 

 tribute this to the heavy snow storm 

 that persisted the entire day of Feb- 

 ruary 13 and to the fact that St. Val- 

 entine's day fell on Monday, a day 

 that has never been popular as a flower 

 day in Chicago. Be that as it may, the 

 day fell far short of the expectations 

 of most of the local retailers. 



Although a few Beauties still reach 

 the market, the quality is disappointing, 

 and as a consequence many wholesalers 

 are recommending the use of Russell 

 in their stead. The supply of other 

 roses in slightly easier, but not enough 



