Febhdaby 17, 1916. 



The Florists' Review 



29 



Orders 

 Filled 

 Same Day 

 Received 



THE THIRD EDITION 



OF THE 



Album of Designs 



(A Book Every Retailer Needs) 



'T'HE original Album of Designs was published in response to many 

 requests from florists who felt the need for an up-to-date book that 

 could be used in taking orders for Funeral Designs. Wedding Decorations 

 and Bouauets, Table Decorations and all cut flower work where it was not 

 practicable to ihow the customer the finished article as it would be when 

 leady for use. With the publication of this album it became possible to 

 sbow tbe Unlshed work in beautifully printed pictures. The first 

 edition sold like hot cakes, and a second edition went quickly. Now a 

 third edition is off the press. Everything is in it— all the standard 

 designs and many ne\7 and heretofore unpublished pieces. - 



06 pasres, nearly 800 designs and decora- 



tions, beautifully printed on heavy glazed paper, 



handsomely bound in a cover that will stand wear 



No restrictions on its sale 



75c PER COPY, POSTPAID 



$6.00 PER DOZEN BY EXPRESS 



FLORISTS' PUBLISHING CO. 



Publlsbers of 



!The Florists* Review 

 Tbe Florists* Manual 

 Tbe Album of Designs 



608 S. Dearborn St. (Caxton mdc) 

 CHICAGO, ILLINOIS 



PAPER POTS 



Send postal for free Big Folder containing the 

 Experiences of 131 Florists and free samples. 

 Price list, page 00. F. W. Rochelle & Sons, 

 Chester, N. J. 



Mention Th« Rarlew when yon write. 



class of stock. The stock is slowly im- 

 proving and the cut is being moved 

 with little difficulty at fair prices. 

 Violets and sweet peas were in great 

 demand for St. Valentine's day and 

 brought good prices. Sweet peas were 

 not equal to the demand and orders 

 were turned down. There was a good 

 percentage of singles in the violet cut 

 and these naturally took precedence 

 over .the doubles. Orchids cleaned up 

 at high prices and short roses were 

 not to be had at the finish. 



Valley remains scarce and the qual- 

 ity is poor. There is no trouble to 

 dispose of the entire cut, regardless of 

 quality, and the prices are fair. Bulb- 

 ous stock is plentiful and is selling 

 well. The shortage of roses is respon- 

 sible for this to some extent and, be- 

 sides, the quality of the stock is ex- 

 cellent. 



Various Notes. 



A. Schiller is reported on the road to 

 recovery, but it will be some time be- 

 fore he will be able to resume his 

 work. Walter Holton left the hospital 

 recently and has made one or two vis- 

 its to the store. He still is weak and 

 it will be about three weeks before he 

 will be able to resume his duties. 



A committee of the Milwaukee Flo- 

 rists' Club, composed of William R. 

 Schroeder, Nic Zweifel, A. Leidiger, 

 H. V. Hunkel, C. C. Pollworth and 

 E. Oestreicher, held a conference Feb- 



Stock wiD be Plentiful and Prices Lower 



Special Prices on Large Quantities. 



Roses 6c to 12c 



Carnations 2}4c to 3c 



Easter Lilies 10c to 12c 



Sweet Peas 50c to $1.25 



Valley 5c 



Violets, dozen bunches $1.50 



Jonquils 3c 



Tulips 3c to 4c 



Freesias 2c to 3c 



Narcissus 3c 



Asparagus, bunch 50c 



Ferns, 1000 $3.00 



T. J. NOLL & COMPANY 



1109 Grand Avenue. KANSAS CITY, MO. 



PhOHM: Horn* Main 6487 -B«ll Grand 3143 



Mpntton Thf RfTlew when yon write. 



ruary 11 with Mr. Cranfield, represent- 

 ing the state fair board. The discus- 

 sion was mainly on the advisability of 

 increasing the space devoted to flori- 

 cultural exhibits at the annual state 

 fair. The Florists' Club has tentative- 

 ly revised the premium list, and while 

 it has not been favorably passed on 

 as yet, strong hopes are entertained in 



this direction. Next year's display at 

 the state fair undoubtedly will surpass 

 all previous exhibits and will open a 

 gate for banner showings in the years 

 to come. H. J. S. 



Albany, N. Y.— H. G. Eyres sustained 

 a heavy loss from a recent fire that 

 started in his store at 1 1 Pearl street. 



