80 



The Florists' Review 



Febbuabx 17, 1916. 



Rooted 

 Carnation Cuttings 



Alice— Akehurst 

 Matchless— Supreme 



See our classified ad. 



THE LEO NIESSER CO. 



WHOLESALE FLORISTS 



12th and Race Sts., nnLADELriIIA,rA. 



BALTIMORE, MD. WASHINGTON. D. C. 



Rooted 

 Carnation Cuttings 



Ward— Supreme 

 Siegwart— Deliflrht 



Our shipping trade so far this season has been the best that we have ever expe- 

 rienced. There must be some good reason for this. All of our stock at the pres- 

 ent time is in splendid shape, and for quality it is quite up to the standard. 



Spring Flowers offer you the best opportunity 

 for more business, and we recommend to you : 



White and Lavender Lilac $1.60 per bunch 



GARDENIAS 



The Best... 100, $25.00 



Fancy 100, 20.00 



Firsts 100, 15.00 



Snapdragon, Pink and Yellow— 

 Doz $1.50-$2.00 



Pure White Freesia— 



100 :... 4.00 



Daisies, White and Yellow— 



100 $2.00-$3.00 



Mignonette— 



100 5.00 



Tulips, Double and Single — 

 A large variety of colors. 



Daffodils, Single and Double— 

 100 $3.00-$4.00 



Narcissus, Yellow and White— 

 100 $3.00-$4.00 



Wallflowers- 

 Bunch .75 



SPENCER 

 PEAS 



100 $1.00-$2.00 



Acacia Pubescens . $2.50 per bunch 



Extra long sprays and liberal size bunches 



Flowers of the best 

 quality in all the desi- 

 rable shades and colors. 



Mentian Th« B«Tlew when you write. 



PHILADELPHIA. 



The lilarket. 



Zero weather had a chilling effect on 

 St. Valentine's day business. There was 

 a fairly good demand, but everybody 

 agrees that it was not so strong as it 

 would have been with favorable weath- 

 er on Lincoln's birthday and the two 

 days following. While the weather was 

 unfavorable for production — rain, heavy 

 clouds, snow and extreme cold are hard- 

 ly just the thing — it was even more un- 

 favorable for shopping. It requires 

 genuine enthusiasm to select a suitable 

 floral offering for the dearest girl in the 

 world when you have wet, cold feet, 

 come a cropper or get caught in a car 

 tie-up; any one is deterring, all three 

 are disheartening. So you see that it is 

 not so .remarkable that Valentine 's day 

 did not exceed last year's in activity; 

 it was, in fact, a little disappointing. 

 Still, business has been fair for the 

 week ending February 16. 



Eoses and valley have been quite 

 scarce. Daffodils and tulips have been 

 overplentiful. There has been a curious 

 color condition in the market; white 

 roses have been scarce and in active 

 demand, while white carnations have 

 been plentiful with many wholesalers 

 and extremely hard to sell. The ex- 

 planation given is that there are many 

 cases where white carnations are of no 

 use to the buyer who wants white roses; 

 so they drag badly. Sweet peas have 

 been in active demand; bud-dropping 

 has again interfered seriously with pro- 

 duction, owing, of course, to the unfa- 

 vorable weather and, perhaps, to undue 

 pushing. Easter lilies have declined a 

 little in the face of heavy receipts; on 

 the lower level of prices they sell 

 better. 



There are no other special features to 

 the market excepting that the violet 

 was not the favorite of old as Cupid's 

 messenger. A few retailers talked vio- 

 lets and bought them freely at lower 

 prices than had been expected, but most 



BERGER BROS. 



Daffodils, Carnations 

 Violets, Peas, Roses 



Easter Lilies, Callas, Yellow Daisies 



We can assure you of fine stock and the very 

 best service. Everything seasonable in flowers 



and greens. 



1225 RACE ST. PHILADELPHIA 



Mention The Review when you write. 



of them preferred red roses or sweet 

 peas or some novelty that spoke of indi- 

 viduality more strongly than our old 

 friend the violet. Greens are becoming 

 more plentiful. Heavy shipments of 

 southern asparagus, added to the new 

 growth in the local greenhouses, afford 

 an ample supply. 



For the Honor of the City. 



It is generally conceded by those who 

 are in a position to know that the great 

 National Flower Show to be held here 

 next month will surpass any of its kind 

 ever seen in this country. There is just 

 one possible exception that can be taken 



to the truth of this statement. It lies 

 in the exhibits of the retail florists. 

 Every branch of our profession is cer- 

 tain of worthy representation save that 

 one. Yet without the earnest coopera- 

 tion of the retail florists the show can- 

 not be the success that it ought to be. 

 It matters little whether a retail florist 

 exhibits in the competitive or in the 

 non-competitive classes; the point is 

 that he should exhibit something wor- 

 thy of his reputation. These exhibits 

 of the retail florists are one of the 

 most attractive, if not the most attrac- 

 tive, of all the varied displays that 

 make a modern show. For the honor of 



