38 



The Florists^ Review 



Febrdabt 17, 1910. 



energy. At the A^pril mee ^ting of the 

 society there will lae a ieetfture by Mr. 

 McCoUum, of the F*ierson IT -Bar Co., on 

 * ' Small Greenhouse s and WMiat to Grow 

 Them," 



m 



NA8HVIT.T,E, TEESJN. 



The XMaiket. 



Last week saw p^lentyof '■ousiness and 

 during the last thiree days "-orders to be 

 delivered Valentine's day piled up al- 

 most like advance orders for Christ- 

 mas. There had t* een goo(i_ advertising 

 emphasizing the appropr -lateness of 

 flowers as YalentirM.es. Sur^sly everyone 

 should be pleased with the results. 

 Everything- of valxie was a»old by noon 

 except a few plants s, in the stores I had 

 the opportunity to visit, TThis is as it 

 should be. There is no da^y when flow- 

 ers and the sentiinent of " "the occasion 

 seem to harmonize so well a « « on the day 

 dedicated to lover s. But, sslas, the cut 

 of roses was far too small to meet the 

 requirements, and carnatioizns do not ap- 

 peal to many people as the proper 

 flower at this time . They visvere sold out 

 completely merelj^ becausae there was 

 little else left. Violets mdB. valley -v^ere 

 plentiful, and as t^heywere^ more in de- 

 mand than anything else tx:.hey sold out 

 early. 



There were a fe-w daffod. _ils from out- 

 doors, but forced stockwaaj. in good, sup- 

 ply. One of tho largest growers as- 

 sured me that a-11 of hi ; s stock: was 

 forced from bulbs* of his C3wn gro"wing, 

 they having been lifted in '•ftime to force. 

 Pot plants did not sell so -tisvell as heart- 

 shaped boxes of c. Tit flower — s, but it was 

 surprising how leirge the demand for 

 them was. 



Varioiis Notes . 



At the Joy Ploi- al Co, stczire I sa"w two 

 large files of advance VaZHentine 's day 

 orders, and Mora, day nooon the extra 

 force of clerks seemed as busy as 

 at Christmas. Tom Joy paused long 

 enough to say: "Tell trZhem that we 

 have sold everything fit t-o sell.' ' 



Geny Bros, ha-d one o*f the largest 

 and best azaleas in their windo"w last 

 week, with fille«3. heart-shaped boxes 

 flanking it on edthersid-C. They cut 

 more than 30,000 "violets icztr Valentine 'a 

 day and were for tunate ennough to have 

 plenty of roses. 



Mclntyre Bros- had a l^arge and good 

 line of pot plants for the day and. their 

 cut of sweet pea» washea — vy. Of course, 

 they had all of tlae roses FF=>,nd carnations 

 they needed. Tkiey alwajys see to that- 



Haury & Sons had goo - d offerings of 

 primulas and cy^ clamens in variety, in 

 addition to th^ regular — line of cut 

 flowers. F. B. 



KAM'SASCIlZr!". 



Th.^ lyiarkel 



The supply of stock ±d8 larger than 

 at the last writing, but it is not suflfi- 

 cient for presents needs, Koses are more 



{tlentiful but hi^li in pric3e; consequent- 

 y there is lit'fcle demamnd for them. 

 American Beauties still SEire scarce, but 

 are more plentif "ul than t^hey have been. 

 Although rei fl-owers hamve not had a 

 large demand, i^liere wai^ a hea'vy call 

 S>T them Saturday for V alentino'B day. 

 The supply of camatioanas has not in- 

 creased enough to make a decided dif • 

 ference. Good ^^eet peams now are be- 

 ing received aB.<l tb* foonpply is round- 

 ing into better mbtif$,W — t the stems are 



To the USERS of MAGNOLIA LEAVES: 



Be\\rare of Imitation 



This it 

 our U. 8. 

 Registered 

 Trade 

 Mark, 

 which, is 

 applied on 

 every 

 carton. 



mm) 



MGiVomlPLEAVES 



SUPERIOR: Because it is the BEST PREPARED KIND. 

 SUPERIOR -Because it is the NON-MOULDING KIND. 

 SUPERIOR: Because if Is the MEDIUM SIZED KIND. 

 SUPERIOR: Because of their RICH and UNIFORM COLOR 

 SUPERIOR : Because THIS KIND kefeps PLIABLE INOmNITELY. 



(CONT£NTS^TMI^B0!<JSf.UA«4NTE:f0j;iJIi_COUhT} 



NONE GENUINE WITHOUT THE ABOVE^TW^OE MARK 



You Must Protect Yourself by Our U. S. 



Registered Trade Mark ''Superiora" 



When Buying Magnolia Leaves 



BOLD BT EVERT WHOLESALE TLORIST IN THE UNITED STATES AND CANADA 



MANUFACTURED BY 



DR. H. DUX & BROS., Jacksonville, Fla. 



Mention The Review when yon write. 



KOELLNER 



REFRICERTAORS 



are abs olutel y tbe oest in every respect 

 and UNEQUALED by any other. 



Hundreds of 



KOELLNER REFRIGERATORS 



in actual use, proving our claims. 



KOELLNER 



REFRIGERATOR AND ICE MACHINE CO. 



215 N. Michiian Ave. . C H I C A G O Tel. Randolph 2685 



The company THAT KNOW S HO W to build 



refrigerators and BDILDS THEM BIGHT. 



itimtUm Th» HTJir wbf jo« wrtf. 



GLOEKLER FLOWER 

 REFRIGERATORS 



Send at onoe tor Oatalogne F. lIlnattBtlns 

 and deserlbliig flower homes. 



BERNAKD GLOEKLER CO.,rittibD«k,ri. 



Mention The Review when yon write. 



WHY RISK 



Tour ENTIRE CROP with an UNTRIED Imi- 

 tation which may not stop the roots when they 

 get wet, when you can eet the ORIGINAL 

 Square Band, which NEVER FAILS, for tke 

 game price? Samples free. Price Hot, page 99. 



I • W • KlCwlIC & Sins, cHESrEB. N. J. 



ICentioo Tbe Beview when torn wittt. 



"WE MAKE THEM BEHER"- 



Fiorists' High-grade 

 Refrigerators 



WE DESIGN 

 WE BUILD 

 WE SET UP 



^Our Specialty is 



FLORISTS* 

 REFRIGERATION 



Writ* for Catalogue 



BUCHBINDER BROS. 



520 Milwaukee Ave. CHICAGO, ILL 



Always mcntioa tfie Floristi' Review wfica 

 writinf advertisers. 



