66 



The Florists' Review 



Febbuabt 17, 1910. 



THE FLORISTS' 

 MANUAL 



A Business Book For Business Nea 



Second Edition 



Thorouc^hly ReTised and Broni^lit 

 up to Date 



No dry-as-dust botanical classifications, but 

 tells you just how to produce marketable plants 

 and cut flowers in the best and cheapest way. 



Treats of over 200 subjects and is freely 

 illustrated with fine half-tone engravings. 



Price, $5.00, 

 Prepaid by Express or Mail. ■ • ; 



FLORISTS' PUBLISHING CO. 



Caxton BuUdlnc, f^UII^Ar^A 



508 B. Dearborn Street, UlllwAUU 



else than the queen of flowers, in 2-inch 

 pots. 



The American Eose & Plant Co., of 

 Springfield, is unusually busy, and the 

 men have missed the activities of 

 Manager Henry Elwell, who has been 

 a victim of the grip. 



Gustav Schneider, of Springfield, says 

 he docs not recall so large a demand for 

 funeral work as at this time. He was 

 doing dpuble duty, for his chauffeur 

 was a grip victim. 



The Leedle FloralCo., of Springfield, 

 is growing a greater variety of roses 

 each year. It caters largely to re- 

 tailers. 



Underwood Bros., of Columbus, O., say 

 that French ^Ibous .stock was never 

 more acceptable than at this season. 

 The heavy funeral work and the short- 

 age of bench flowers have made these 

 unusually valuable. Two carnation 

 growers came in during my visit and 

 exchanged views regarding two ship- 

 ments of rooted cuttings. Each had a 

 shipment from his grower and in both 

 cases a large percentage of the cuttings 

 were useless. While undoubtedly this 

 loss will be made good, it was agreed 

 that it does not give the small grower 

 a decent show and discourages his in- 

 vesting in new varieties the first year 

 of introduction. 



S. F. Stephens & Son, of Columbus, 

 predict a shortage of geraniums be- 

 cause the wet fall prevented the usual 

 harvest of cuttings while the plants 

 were outside. This happened in many 

 localities. 



George H. Mellen, of Sprin,gfield, 

 pointed to a batch of mail orders as a 

 good sign of an early spring. 



W. M. 



PAPER POTS 



Send postal for free Bir Folder contalninir the 

 E^erlences of 131 Florists and free samples. 

 Price list, page 99. F. W. Rochelle & Sons, 

 Chester, N. J. 



Mptitlnn The Review when yon write. 



pppmrnmiiiiiiiiiiiiiiim 



'vegetables and 

 fruits department 



illlMHIIllliliilllllllillllilllilllillinilimilllillH 



BORDEAUX FOB CUCUMBEES. 



Will you kindly tell us the method 

 to follow in spraying seedling cucum- 

 bers in the house with Bordeaux mix- 

 ture? Are the stock solutions on the 

 market reliable, and how should they 

 be diluted for use on cucumbers? 



H. B.— Ohio. 



The stock solutions of Bordeaux mix- 

 ture on the market are usually relia- 

 ble, but it is a comparatively simple 

 matter to make your own, of which you 

 can be absolutely sure. Dissolve six 

 pounds of copper sulphate, or blue vit- 

 riol, in five gallons of water, placing the 

 copper in a bag. In another vessel, a 

 wooden one, dissolve four pounds of 

 quicklime or six pounds of air-slaked 

 lime. Suspend the lime in a bag in five 

 gallons of water. Pour the lime water, 

 when cool, into a barrel with the cop- 

 per solution and stir thoroughly. Add 

 water to make the total mixture forty 

 gallons. Always stir well before using. 

 This is a normal mixture, but you would 

 be well advised to use care in spraying 

 cucumbers, especially when they are 

 small. C. W. 



TRANSPLANTED 

 VEGETABLE PLANTS 



Cabbage, Cauliflower, Pepper, To- 

 mato, Celery, Lettuce and Egg Plant, 

 ready from March 1 to June 1. Price, 

 $3.00 per 1000, except Egg and Cauli- 

 flower. 



My plants will make you more 

 money than any other plants; write 

 for price list. 



GUY M. BUTTON, Conypgham, Pa. 



Hamilton, Micli.— F. Keith has 

 broken ground for a large greenhouse, 

 which will be planted to cut flower 

 stock and vegetables. 



Columbus, O. — J. R. Clark is pushing 

 the florists' department in the Green- 

 Joyce department store. He has liberal 

 advertising backing and ran a large St. 

 Valentine's day ad in the local papers 

 and as a double-page spread in the pro- 

 grams of two theaters. Of course such 

 enterprise is resulting in a large in- 

 crease in the business of the depart- 

 ment. 



Lawton, Okla. — Wallace H. Homa- 

 day, who started business here in 1902, 

 now has 5,000 square feet of glass and 

 two acres in outdoor crops. Mrs. Ora 

 G. Hornaday has had charge of the 

 sales since 1909, and E. G. Biggard has 

 been in charge of the growing since 

 1908. A retail catalogue recently has 

 been issued, thirty-two pages and cov- 

 ers, showing cuts and pricing nearly 

 everything a general florist has to offer. 



