Fbbeuabt 24, 1916. 



The Florists^ Review 



23 



OPEN LETTEn^)^- KEADEG6 



^'WANTED: COLORED OPHELIAS." 



I read with great interest the article 

 on "Newer Forcing Roses," that ap- 

 peared in The Review of February 17, 

 which was a synopsis of a talk by E. G. 

 Hill before the Chicago Florists' Club, 

 February 10. The paragraph headed 

 ^ I Wanted: Colored Ophelias," was par- 

 ticularly interesting, and I am pleased 

 to 'state that we have a beautiful rose- 

 pink sport of that grand variety. We 

 have good plants of this sport and ex- 

 pect to exhibit blooms at the fall shows. 

 Fred Breitmeyer. 



HOW O'CABBOLL LABELS. 



There may be as many ways of label- 

 ing plants in a bench as there are label- 

 •ers in the business, but I think that the 

 rule we follow in labeling plants is 

 most proper, and I hope that others will 

 think it so, for I recently convinced 

 some one that my way absolutely was 

 the best — a sort of "knockout punch" 

 this conviction was. I believe that 

 labeling of plants should be in accord- 

 ance with reading or writing, from left 

 to right. When a new variety is 

 added, only start with the label, as in 

 starting a sentence. We are living on 

 American soil, and not in the orient, 

 where the florists read and write from 

 right to left. 



William J, O 'Carroll. 



MOBE ON LABELING PLANTS. 



Referring to the question of the prop- 

 er method of labeling plants in a 

 bench, as stated in The Review of Feb- 

 ruary 10, I would like to speak a word 

 in favor of placing the label so that 

 the rows of plants will read as a col- 

 umn of matter in a newspaper. Place 

 the label in the first pot at the inside 

 of the bench, at the left, and label the 

 last pot of any one variety so that the 

 «nd will have the same reading as the 

 beginning. Then the next label and 

 plants until the outside of the bench is 

 reached, the next row being started 

 from the inside of the bench. If this 

 is done any amateur instinctively will 

 label correctly, for it is the way he has 

 been taught to read. The heading of 

 all reading matter is at the start and 

 not at the end. Do not place the row 

 heading at the bottom of the first col- 

 umn row. Frank J. McGregor, 



NEW YOBK. 



The Market. 



Last week opened with the worst 

 weather of the year, the thermometer 

 registering 2 degrees below zero. Dur- 

 ing the week there was a rise of over 

 40 degrees, followed by another fall to 

 zero. Frozen flowers, lots of them, 

 added to the problems of the growers 

 and wholesalers. The usual decorative 

 work of the retailers goes on, with an 

 encouraging increase as Lent ap- 

 proaches. 



Red roses this week will be at a pre- 



mium. American Beauties continue 

 scarce and high, the choicest selling at 

 $75 per hundred. Hadley at $50 and 

 Hoosier Beauty at $20 have been of 

 much service while this scarcity of 

 Beauties has been so manifest. All 

 other roses have held their quotations 

 of the last few weeks remarkably well, 

 and the novelties are as popular as ever 

 this season. The market February 19 

 was oversupplied with carnations; the 

 quality of these is superb; $25 per thou- 

 sand was top price in quantities, but in 

 small lots of the specialties $3 per hun- 

 dred was obtainable. The lower grades 

 sold at $20 per thousand and under. 



Violets are low, notwithstanding the 

 freeze and the discontinuance of the 

 street industry. Orchids have started 

 their journey upward, slowly but surely, 

 and while 35 cents each is the average 

 quotation for the select, some have 

 sold at 50 cents each in small quanti- 

 ties. The tendency of prices is to ad- 

 vance. Valley sold last week up to 

 $4 per hundred. There is a scarcity of 

 the best flowers. Gardenias are plenti- 

 ful, but prices remain as usual, the best 

 selling at $4 per dozen. Longiflorum 

 lilies continue firm at the figures of the 

 last month. Tulips and daffodils domi- 

 nate the bulbous stock market and re- 

 ceipts are large, especially of the for- 

 mer, only the best of the novelties be- 

 ing salable at a profit. Much of the 

 common stock goes into the discard. 

 Callas are more abundant. Southern 

 gladioli are arriving and sweet peas in- 

 crease in receipts weekly. Forsythia is 

 used heavily in window decorations. 

 Southern daffodils are looked for short- 

 ly and there is a fine variety of spring 

 flowers, including daisies, calendulas, 

 lilac, stocks, primulas and mignonette. 



Various Notes. 



New York day at the National Flower 

 Show, March 28, will be "some day," 

 from present indications. Chairman 

 Miller is enthusiastic over it and accep- 

 tances already assure a party of more 

 than 500. The optimists have predicted 

 1,000. The special rate secured is for 

 transportation one way, dinner and ad- 

 mittance to the show. 



The New York spring show, opening 

 April 5, will outdistance any flower 

 show ever held in this city. The exhi- 

 bition space is nearly all taken and 

 Secretary Young now is sending out the 

 schedule with its $16,000 of prizes. 



At the flower exhibition last week, 

 given by the Horticultural Society of 

 New York, Arthur Herrington's illus- 

 trated lecture on "Irises" was warmly 

 commended. 



Thursday of this week the Greek ball 

 takes place. Florists and their friends 

 to the number of 2,000 and over will 

 attend. A large representation from 

 the American Retail Florists' Associa- 

 tion will be there, as well as nearly 

 all the wholesalers. The decorations 

 are immense. 



The Essex County Horticultural So- 

 ciety enjoyed its annual banquet at the 

 Auditorium, Newark, N. J., February 

 17. An attendance of about 100, in- 



cluding fifty ladies, enjoyed the eve- 

 ning. The tables were beautifully dec- 

 orated by the members. President 

 Hornecker acted as toastmaster. Many 

 of the club's members were called upon 

 to do their share of entertaining. Walter 

 Sheridan and Charles Schenck, the New 

 York wholesalers, made eloquent ad- 

 dresses. The evening was enlivened by 

 professional musical and vocal artists. 

 After midnight the young folks enjoyed 

 an hour of dancing. The whole affair 

 was delightful and a great credit to the 

 young and vigorous society. 



The stork visited the home of W, A. 

 Sperling, secretary of the Stumpp & 

 Walter Co., February 16, and left a 

 babv girl. 



Charles Millang this week will open, 

 at 52 West Twenty-sixth street, a 

 branch store, to be used exclusively for 

 the sale of plants, bulbs, nursery stock 

 and other Holland importations. 



Miss Jacobs assumes the position of 

 bookkeeper for Riedel & Meyer, Inc., 

 this week. 



Myer Gottlieb, of Fifty-eighth street 

 and Madison avenue, February 19 cele- 

 brated the tenth anniversary of the 

 establishment of his business, with a 

 banquet at the Alps, given to his per- 

 sonal friends, employees and their fam- 

 ilies. The affair was a delightful one 

 and congratulations on Mr. Gottlieb's 

 success were general. 



Joseph E. H. Morichard, "the smiling 

 Frenchman," who represents the S. S. 

 Pennock-Meehan Co., returned last week 

 from a southern trip, and reports busi- 

 ness in splendid shape in his territory. 

 He says there is great enthusiasm 

 throughout the south over the coming 

 convention of the S. A. F., at Houston, 

 Tex. 



D. Minogue, formerly with the Peter- 

 son Nursery, Chicago, is now foreman 

 of the landscape department of Wood- 

 row & Marketos. 



Guttman & Raynor have added a de- 

 livery automobile to their many facili- 

 ties. 



Nicholas Schreiner has returned to 

 his first love and now is on the staff 

 of salesmen of Riedel & Meyer, Inc. 



Goldstein & Futterman have installed 

 a new icebox and are ready to push 

 for a first-class trade. 



The MacNiff Horticultural Co. an- 

 nounces the opening of the auction sea- 

 son March 7 — a sure augury of an early 

 spring. The big store at 52 to 56 Vesey 

 street is nearly ready for business in all 

 its departments. 



Bowling Scores. 



The New York Bowling Club is rap- 

 idly approaching championship form. 

 During the week of the International 

 Flower Show several matches with the 

 gardeners' clubs will be held. Early 

 in March John Donaldson's Patchogue 

 club will entertain the New York club. 

 The scores February 17 were: 



Player ]st 2d Player 1st 2d 



.1. Mlesem 178 159 W. H. S'brecht.l55 152 



C. W. Scott 202 179 H. C. Riedel... 169 188 



J. Fenrlcb 186 182 A. Kakuda l.'Sg 161 



P. J. Smith.... 142 158 W. P. Ford 156 158 



J. Austin Shaw. 



Hancock, Mich. — Bert Nicholas, for- 

 merly magager of the Pearce Floral Co., 

 of Lake Linden, Mich., and James H. 

 Dale, nurseryman, have purchased the 

 business, greenhouses and land of the 

 A. M. York estate. The owners will 

 continue the business at Laurium and 

 Hancock under the name of Dale & 

 Nicholas. 



