88 



The Florists' Review 



F1BBBDI.BX 24, 1910. 



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I Here's good news for you! I 



CAIX 



CKNTRAL 



6284 



You'll be pleasantly surprised at this announcement, even if you are not a regular customer. 

 Miss 0. A. Tonner has taken a partner unto herself, her sister, Miss L. A. Tenner, thereby 

 increasing the scope of the business and combining the energies of two progressive business 

 women, who offer you QUALITY plus QUANTITY plus SERVICE in all kinds of 



Cut Flowers and Supplies 



We have moved to larger quarters, Rooms 205 and 206, in the same building, 30 East Randolph 

 Street. The formal opening is March 1, and everybody is cordially asked to come. Come 

 whether you want to or not! We'd like to know you. Incidentally, if you should want to 

 test our speed on an order, just call Central 6284. " Once a customer, always a customer." 

 But don't forget the day— March 1. 



I O. A. & L. A. TONNER so e. Randolph St., CHICAGO I 



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Mention The Review when you write. 



sidering the number of roses and car- 

 nations available. ' The demand for 

 freesia is greater than for other bulbous 

 flowers. Tulips are in more than suffi- 

 cient supply to go around. Dutch hya- 

 cinths are meeting with a fair sale. 



With the possible exception of Mex- 

 ican ivy, greens are in sufficient supply, 

 and are moving in a fairly satisfactory 

 manner. Ferns are in poor shape; the 

 shrinkage in picking over is heavy. 



It Should Pay Big. 



A. C. Spencer has conceived another 

 of his bright ideas. He believes large 

 numbers of people have stopped buying 

 flowers because the prices have been too 

 high this winter. But he is confident 

 they will resume buying as soon as they 

 find flowers again are moderate in price 

 and good in quality. His idea is that 

 the present and impending state of the 

 market should be advertised by strong 

 unsigned display ads in the daily paper, 

 paid for by contributions, $1 from small 

 retailers or growers, $5 from large ones, 

 so that everybody would feel like chip- 

 ping in. It seems like a scheme that 

 would bring good results for everybody. 

 The only trouble is to get someone to 

 do the work. Mr. Spencer hopes to get 

 the Tribune to get up such an ad and 

 to set its classified solicitors at the job 

 of submitting it to all the florists, the 

 space to be used to depend on the sum 

 of money raised. It takes about $100 

 per column to buy space in the Tribune. 



The New Budlong Place. 



As soon as frost is out of the ground, 

 work will be begun on the three green- 

 houses of the L. A. Budlong Co., on 

 one of its farms on the eastern edge of 

 the town of Niles. These houses, which 

 will be 600 feet long and three benches 

 wide, will be devoted to the growing 

 of roses. As yet, no one has been se- 

 lected to superintend the plant. In 

 connection with this departure on the 

 part of one of the largest market gar- 

 den concerns in the country, it is in- 

 teresting to note that the founder of 

 the company started in the general gar- 

 dening business in this vicinity in 1857. 

 As J. J. Budlong puts it, the erection 

 of greenhouses by the company and the 

 growing of cut flowers is the most nat- 



RUSSELLS and ROSES 



From now on, until the season is over, the House of Kennicott will 

 be able to furnish any quantity of the popular Russell, as well as 

 every other variety of Rose that the commercial "Flower- world" knows. 



The Florists' Trade is divided into two classes— one, those who know 

 that Kennicott' s Quality Cuts are the kind to buy; the other, those 

 who have never tried, and don't know anything about it. 



To those who know, we need say nothing. To those who are still 

 in the dark as to the Kennicott Kind of Flowers, let us say this: 

 "Just give ns a chance to make good. Now is the time." 



EstabUsbed 1888 



Incorporated 1893 



Kennicott Bros. Co. 



WHOLESALE COMMISSION FLORISTS 

 163-5 North Wabaah Aveoua, Chicago, Illinois 



Mention The ReTlew when yoo write. 



GREENHOUSE WINDSTORM INSURANCE 



FLOKIAK D. WALLACE 



ELuWNCE SERVic 



insurance exchange buildina 

 Chicaoo 



Meatlon TOe ReTlew when you writ* 



ural thing in the world. For as land 

 advances in value it becomes necessary 

 to put it to a higher use, or rather to 

 one that will yield _a greater profit, in 



order to realize a return commensurate 

 with the value of the land. Mr. Bud- 

 long said it would be interesting, were 

 the figures available, to note the jer- 



