February 24, 1916. 



The Rorists' Review 



Jilllllllllllillllllllllllllllllllllllllllllllllll^ 



i "WORTH-WHILE"! 

 i QUALITY I 



I SnONG I 

 I BULBS I 



I BEGONIAS I 



S Tuberous-rooted, Giant-flowering E 



S Single— Doz. 100 1000 E 



E White, Scarlet, E 



S Yellow, Pink.. $0.50 $8.00 $25.00 = 



E Butterfly 1.00 6.00 50.00 = 



S Frilled 1.00 6.00 50.00 E 



E Mixed 40 2.60 23.00 E 



= Double— E 



E White, Scarlet, E 



= Yellow, Pink. . .60 4.00 35.00 E 



E Butterfly 1.00 7.00 65.00 = 



E Frilled 1.00 7.00 65.00 = 



E Mixed 50 3.50 30.00 I 



E CALADIUM I 



S ESCULENTUM = 



E Sizes (Elephant's Ear) E 



S (Circumference) Doz. 100 1000 5 



E 5 to 7-inch . .$0.35 $ 1.65 $ 14.00 = 



= 7 to 9-iach.. .50 3.40 27.50 E 



E 9 to 11-inch . . .85 5.85 52.50 = 



E 11 to 12-;nch . . 1.40 9.25 82.50 = 



E 12-inch upward 1.90 13.75 120.00 | 



I TUBEROSES | 



E Excelsior Pearl, Dwarf 5 



E 100 1000 s 



S First size $1.00 $ 8.75 = 



E Mammoth 2.00 17.50 = 



I CANNAS I 



E Dormant, Home-grown S 



E Of "Worth-while" Quality = 



E 100 1000 z 



E Florence Vaughan $2.25 $20.00 = 



i King Humbert 2.25 20.00 S 



E Express 3.00 25.00 = 



S Chas. Henderson 2.00 17.50 E 



S And 50 other good varieties, prices 

 E on application. We are Chicago E 

 E Headquarters for Cannas. = 



E And a Full Line of = 



I GLADIOLI, LILIES, etc. | 



E Ask Hs about your needs = 



I WIHTERSaN'S I 



(SEED STORE) 



I 166 N.Wabash Ave. CHICAGO E 



Tllillllllllilllllilllllllllllllllllllilllllllllllil? 



67 



I AM TOO BUSY 

 just now to write 



Have you bought your 



Giganteum 

 Magnificum 

 Rubrum 

 Auratum 

 Paper White 



for fall ? 



Write me for quotations. 



M. M. CARROLL 



Norwood (Naar Cincinnati) Ohio 



Mention The ReTlew when yon write. 



HEULERerCO. 



MONTPEUER, 

 OHIO. 



VI ^- 



HELI.EHS 

 MI( F 



SEED 

 CASES i 



^C^^^^ 



I Sent 

 for 

 ICatalo] 

 Na34 



Mention Tbe RptI^w wbrn jtm wrlt^. 



Lfly of the Valley Pips 



BERUN and HAMBURG 



COLD STORAGE 



In cases of 3000 pips, $40.00 each 

 1000 pips, 14.00 " 

 250 pips, 4.00 " 



(( (< .( 

 It (( (k 



J. M. THORBURN & CO. 



53 Barclay Street, throuarh to 54 Park Place 

 NKW TORK 



^^pntlon The Rpvlew when yn» write. 



Our GLADIOLI were awarded 

 the Grand Prize at San Fran- 

 cisco last year. 



New catalogue now ready. 



JOHN LEWIS CHILDS, Inc. 



Flowerf ield, L. L, N. Y. 





^tcntioD The llt'clew when yuu write. 



DEPENDENT VALUES 



Almost all values are de- 

 pendent upon the mass or- 

 ganization of civilized life. 

 The price of a diamond is 

 not measured by the sweat 

 of the miner nor the skill of 

 the cutter, but by the com- 

 munity desire for it. The 

 price of lilies is not regulated 

 by the cost of production^ 

 but by the demand for them. 

 Popular demand can be cre- 

 ated for anything good. In 

 the sale of flowers it is im- 

 portant. Flowers are a semi- 

 luxury. The demand for 

 them is regulated by custom 

 or habit. Habit is a natural 

 or acquired disposition to act 

 in a certain way. The dis- 

 position to buy flowers is 

 due to a natural or culti- 

 vated taste for beautiful 

 things. Therefore to sup- 

 port and increase the habit of 

 flower-buying, you must ad- 

 vertise flowers, and supply 

 your customers with the best 

 there is, that they may be 

 pleased and buy continually. 

 The pure white lily is a beau- 

 tiful example of floral art if 

 properly produced. It is ap- 

 propriate for many occasions 

 and has a refinement about 

 it that is lacking in so many 

 common flowers. Lilies will 

 always please if they are oi 

 good quality. To be sure of 

 good lilies get Horsehoe 

 Brand Giganteum bulbs — 

 they will give you results 

 that will create the demand 

 your business requires. Send 

 for prices. 



RALPH M. WARD 

 & CO. 



THK LILTIHOUSl. 



71 Mutray Street 

 Sa°»*K:?or-! NEW YORK 



