74 



The Florists' Review 



February 24, 1916. 



iSSarSKL 



K(^ifiJ l ^inJ ( ^in.(*iH.f^%.(^iin.^^>^.f^^-i^'\^^ 



i Pacific Coast Department^ 



LOS ANGELES. 



The Market. 



A few fine days have worked a won- 

 derful change in conditions. Less than 

 a week ago everyone was regretting 

 the shortage of flowers. This week the 

 wholesale houses are full of choice 

 stock of all kinds. Eoses have im- 

 proved greatly in quality and increased 

 in quantity. Violets have not had 

 enough hot weather to suffer, while 

 bulbous stock apparently is coming in 

 by the carload. All the little spring 

 flowers are arriving rapidly, and carna- 

 tions are again at their best. A couple 

 of dull days materialized in the middle 

 of the week, outside of which the trade 

 lias been remarkably good. Funeral 

 work keeps up well and there is a good 

 deal of entertaining going on, which 

 helps to clean up stock. The windows 

 of the retailers are attractive with daf- 

 fodils and shrub branches. Acacia 

 Baileyana is popular for this purpose, 

 as well as many of the flowering 

 peaches and almonds. 



Various Notes. 



The beautiful pink carnation, Mrs. 

 Welch, which I frequently noted last 

 season, is again in fine condition with 

 the growers, Elgert & Martin. The 

 color is of the best, and after a week in 

 the store or house it still remains stiff 

 and attractive. It is just about the 

 perfection of an outdoor or lath house 

 carnation. This firm has acquired a 

 lease on two acres of land in Covina. 

 and intends to cover at least an acre 

 with lath and use the rest for growing 

 carnations. Until now there has been 

 no retailer in Covina, and Elgert & 

 Martin intend to open along this line. 

 They have excellent stock, all of which 

 has heretofore been wholesaled in this 

 city. 



Frank AVilhelm left February 15 for 

 Salt Lake City, Chicago and other 

 points. Mr. Wilhelm has sold most of 

 his stock and leased his property, and 

 intends to stay some time in the middle 

 west before returning to California. 

 Since going out of business here, he has 

 worked as foreman for H. W. Turner 

 at Montebello. He has made many 

 friends during the five years he has 

 resided in the Angel City. 



Arthur Gleave, of Gleave's Flower 

 Shop, Santa Barbara, has been in the 

 city looking over stock. He is more than 

 satisfied with the business done at the 

 store since the opening, about Christ- 

 mas time. 



The L. A. Floral Co. is handling the 

 entire cut of the pink carnation, Mrs. 

 "Welch, grown by Elgert & Martin, and 

 reports favorably on its wonderful last- 

 ing and shipping qualities. F. Sperry 

 says that since the railroads have re- 

 sumed operation they have had a won- 

 derful trade in out-of-town shipments. 



G. M. Bridgeford, of Eagle Rock, is 

 bringing in exceptionally good forget- 

 me-nots. 



G. W. Smith reports business good at 

 the store at Seventh and Figueroa 

 streets. The nursery end also is boom- 

 ing and Mr. Smith says he never knew 

 bulbous stock to move so well. 



M. L. Germain, president of the Ger- 

 main Seed & Plant Co., reports an in- 

 crease of approximately one-third over 

 the business of this time last year. 

 This applies to all departments. In the 

 nursery department a brisk demand is 

 noted for small 2-inch stock of all 

 kinds. 



F. McCabe, of the A. L. Randall Co., 

 Chicago, called on the trade last week. 



The California Cut Flower & Ever- 

 green Co. is handling large quantities 

 of daffodils, about 4,000 per day of 

 northern stock, as well as large quan- 

 tities of locally grown flowerg. 



O. C. Saakes is making several im- 

 provements in his store and reports 

 business as being good. 



At the Wolfskins' & Morris Golden-, 

 son store John Gordon, last week, had a 

 striking window. The center was of 

 violets, flanked with daffodils and the 

 feathery, beautiful flowers and foliage 

 of Acacia Baileyana. 



George W^atson is shipping magnifi- 

 cent carnations from the new range at 

 Covina junction. 



At the present writing nurserymen 

 are working double time to keep up 

 with orders, balling and planting, all of 

 which has been hindered by rain. The 

 present hot weather is not likely to 

 last, but if it does, the planting season 

 will be greatly curtailed. The seed 

 business also is brisk. 



H. R. Richards. 



SAN FRANCISCO. 



The Market. 



Retail business is active, some of the 

 lea<Ung stores reporting the heaviest 

 Valentino's day business in their recol- 

 lection, while funeral and decorative 

 work keeps up well. Conditions could 

 hardly have^been more favorable for 

 Valentine's day. The weather since 

 February 12 has been Avarm and bright. 



and the flood of spring bulbous stock — 

 daffodils, narcissi, freesias, etc. — found 

 an enormous demand. Of course prices 

 have been low and growers' profits 

 are small. Daffodils are peddled all 

 over town and there is a line of small 

 boys selling them to autoists all the 

 way from Oakland to Hayward. It 

 is the same with violets, which are in 

 full crop and fine. The cut of carna- 

 tions has increased greatly and prices 

 are easy. Roses hold up fairly well, 

 as only a few growers are bringing any 

 in, but the stock appearing is fine, and 

 with a strong shipping demand good 

 prices rule. There is a good shipping 

 business in violets, and a heavy demand 

 for asparagus, of which there is hardly 

 enough for local needs. Adiantum and 

 other greens sell well. Anemones are 

 in limited supply and few tulips are be- 

 ing cut. The tulips so far have not 

 been so good as those of last year, and 

 the trade is beginning to think the sea- 

 son's stock as a whole is inferior. The 

 hyacinths, however, are good, and a 

 few nice lots of iris have been sold. 

 The supply of valley is scant and ir- 

 regular. Easter lilies are improving 

 steadily. Gardenias are appearing again 

 and orchids continue plentiful, though 

 the Valentine's day offering cleaned up 

 well. Stocks, forget-me-not, mignonette, 

 etc., are coming in better. Fruit blos- 

 soms are plentiful, almond especially 

 making a fine appearance, and acacia 

 continues popular. Rhododendrons are 

 beginning to come forward and azaleas 

 still hold their place. Cinerarias make 

 an unusually fine showing and primulas 

 occupy a prominent position. The 

 planting season for nursery stock, long 

 delayed by rain, now is in full swing, 

 and as the time favorable for such 

 work will be rather -short, the stock is 

 being rushed out in great quantities. 

 The spring-like weather has brought 

 quite a rush in the local seed business. 



HERE ARE THE PLANTS YOU NEED NOW 



100 

 Straptoaolon Jamesonl $2.50 



Lantanaa, all best named varie- 

 ties and true to color, including 

 Tethys. Ball of Gold and Craigii 2.50 



Lantanaa, creepinCt Sellowiana 

 or Delicatissima. fine for baskets 3.00 



Fablana Imbrlcata, beautiful 

 heath-like shrub, pure white 

 flowers 3.00 



1000 

 $'20.00 



20.00 



25.00 



25.00 



100 1000^ 



Libonia Flortbunda 12.00 $15.00 



Salvia Bonftra 2.00 15.00 



Salvia Glory of Stuttsart 2.00 16.00 



Hallotropaa, purple 2.00 15.00 



Petunias, RuflSed Giants of Cal- 

 ifornia, heavy 2i2-inch stock ... 2.60 20.00 

 Varbanaa, all colors 2.00 16.00 



Usruatrum Nepalensa (Nepal Privet), $5.00 per 1000: well rooted. 

 CHRTSANTHEMUMS-Kihibition varieties. All the best, now ready, 5c each. Buy now and 



propagate. Commercial varieties later. 

 AIX WKLL ROOTED 2-INCH STOCK 



GERMAIN SEED & PLANT CO., 326^328^330 so. nm st. Us An{eles, Ctl. 



Mentl<» Th« B«Ttew when yon write. 



CAUFORNIA CUT FLOWER and 

 EVERGREEN CO. 



WHOLKSAU FLORISTS and SUPPUKS 



Wire or mail orders giyen prompt and careful attention. Speciaiiata !■ 



lonir distance ■hipmenti. 



316 Soath Broadway PImic BrM^way 2369 Los AagelM, Cal. 



Ifcntlon Ttaa B«t1«w wb«i yaa write. 



