"'f .1. 



111 (j 



Ms 



NURSERY STOCK 



^ AS A SIDE LINE 



Mdiii/ Jlorisls iclio l(il,( ()r<l( rs for outdoor phiiitnn/, hiil rtslnd (In iii- 

 s(lv(s to lli( iis( iif sofl-ii'(>i)(l< (I slock, flight ji)i(J il prolihihh to Ixaidl' 

 also hnvdji sliriihs and In i s. Thus th<j/ could hiif/tln)! Iln oiildnor s((i- 

 soii (il IxjIIi (lids mid jxid il in Hii itiiddh, )ii(iiinrlnli jxiddnui Unir 

 pocL'i ( hool.s. 



l'i;SKin' stoclv ;is a si.lc 

 line — yes, Imt what at 

 first is incrcly a side lino, 

 an iiisijiiiilicant aiijiemlaKe 

 to tlic luisiiicss, may ilc- 

 vcldp until it rivals tlie 

 so-cailcil r fj II 1 a r lino, 

 kccpinj;' the t'orcc of liclp- 

 (Ms steadily liusy ami malv- 

 iuL: cvciy week of the year 

 \ ielij a ie\<'nue. As to whether or not 

 the side line will so de\«do|i, or will 

 shii\el into nonexistence, that will de 

 pend on — more things than this writer 

 will lie aide to mention. 



Circumstances That Alter Cases. 



l']a(h icadei- must detdde for himsidi. 

 >d' conrse, whether the suj^m'stions here 

 offered ran lie (d' any use to him. The 

 llorist liiins(df is the hest jndjic ol' his 

 local o|ijMiitunit ies. Those famous little 

 ieconstru(dois of destinies, thi' cinuni 

 staines that altei' cases, are (norywheic 

 •i(ti\('— -not only the external circum- 

 stances, hut .also the mental attriimtes 

 •d' th(> florist himscdf. Som(> indi\idual 

 llorist may have unusually little lo\ e 

 or taste for anythini.' in the n.-iture ot 

 i.'indscajie woik. and may wish to con 

 •entrate his eiuMi^ies on the alfairv foi 

 which he considers himscdt' liest fitted. 

 Or his enxirorrnient may lie >;iicdi .as to 

 make the creatiorr ol' a deiii;ind for 

 ^hiuliliery ,'iu except ioii;i ll\ ilillicidt, a! 

 most hopeless nndeidakin^. 



(hr file (dlier liami, it is W(dl known 

 th.at ho-^ts of florists, florists (d' many 

 degi'ces and descriptions arrd in mair\' 

 sorts of commrrnities, deri\(' a lar^e 

 part of their irr<'ome fi'om the hanilliri<; 

 of slriulis ;ind trees. .\nd they .ar'e ruit, 

 or nee(l rrot lie, in unfair' corrrixdrtimi 

 with the regular nurseryrnerr. The 

 rnrrseryrrren ^.'errerally shar'e in the prrd'- 

 its aird are j:l.ad to coiip<'r';rte with the 

 florist-plairters. 



Th(> rririserv business ;rs a side Hire is 

 es]ie(dally ludpfrrl, of cour'se, in e;irl,\ 

 sprirr;^ ami late fall, but it may overlap 

 so as to co\er other- parts of the year-, 

 filliriii- many yaps iir the (d't-rrrerrtionecj 

 \-olrrme of trade. And if a florist is 

 thrrs able to retairr ;i perrriarrerrt, jiood 

 sized staff of assistarrts, kee]driir them 

 bus\- thi-oirulroirt the year-, he therr h;is 

 a r-eser-\t' for-ci^ of skilled htdpers for 

 ~uch erru'r-;:('ricies as the <'lir-istmas oi 

 Memorial day r-ush. Therr he can wid 

 rorrre aird eiic(uir-aye such riishe-, .\\ it h 

 i>irt fear of b(dri^ o\-er-wh(dmed b\ 

 them. Tlic lodid.-iy-- will no lon:^ei- in- 

 ,-i bir,i::iboo. In :ill o|' tiii- he would 

 display ;;ood ui,-i iiauenient . the kind ot 

 Mi;i iiaL;«'iiu'rrt th,-it iiisuics sin i-es^. 



As Done in a Downtown Store. 



.\lex:i ridei- .\|i( iniucdl, tin- \ew N'ori, 

 l!ori-t \\ llo>e nill--e:iev ;iic paiti\ -ImWi 



in t 111- illli^t I ,-:t inii^. i-^ oh i ', ( r liiii, 



dred< w ii(i i-iiiiM l.ra i ! e<l i incu \ In tie 

 I .IcI I hat a nil 1 ~e| \ depii 1 t lltelit i^ ,-| prol' 



itable adjumt fo a florist's business. 

 yiv. .\lc( 'onrrell is typical of a distiirct 

 class (d' flor-ists, the liiyh-j^nade dowir- 

 lowir retaih'is whose business radiates 

 widcdy into the suburbs. He takes his 

 orders at his fashioirable Fifth a\-errue 

 stor-e, and [u-ocirros the har-d-wooded 

 sto<d\, oi- .'it least a jiaii oi' it. from 

 his own nniser-ies ire;rr' the metropolis 

 -the W'oodside .\ui-ser-i(^s, at New Ko- 



ch(dle. 



Catching the Public Eye. 



There is no doirbt that the Woodsiib- 

 N irrseiies, iior-ilereil by beautifirl pri- 

 vate homes, f'orrrr a yood ;rd\('rtisemerit 

 of .Mr. .Mcf'onneH's busirress, and it 

 may Just as cert.-iirrly be takeir for 

 L;r-;irited tiiat Mr. .Mct'orrnell iri\-es the 

 nlrr■^el•y di'iiart riieiit all jiossible [nib 

 lic-it_\' at the stor-e, iiv irri'.aiis id' the \ar-i 

 ous devices th;it re-oui-cefir I storeirren 

 employ. l'],-ic|i depart merit in a well 

 or-i:a rii/ei| bu-iirievs is an ;Kl\ertising 

 aL;eiiiy I'm all the other- ilepa rt rrrents. 



Ily h.'indliii;^ iiuiseiy stodi, Mr. ^!c- 

 • 'onrii'il i- .-ilde 1(1 st.art the orrtdoor 

 -ea'-oi: in the chilly, unsettled days of 

 ea i-lie--t ^pi-iiiL;. as >oon as the coridi 

 tion ol' the -oil peirriits, ;ind he c;iii 

 pi-o|(Oi^ the ~'-:i-wii in the .-lutumn until 



.l,-|. k l-"|i.-1 |.|i)ceeds to liiek lip the 



i;io!iiil I'm Mil- winter. .\nd if, is not 

 likelv that there is a ciim|dete cessation 

 >p|' Mr. .\b ( .iiinidl'< iiiit-~ei-\- wdrk in the 

 'I'lierwi-e lull -iitiiinei- months, when 



