16 



The Florists' Review 



Maucii 2, 1916. 



I 



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THE RETAIL 



FLORIST 



iMUst's iiijiiiy Imds to burst, and others 

 stiiiid still and will not open at all. 



C. W. 



MAKING GOOD IN SPOKANE. 



U'inio was when any store interior 

 and oxtovior were ydod enonijli — one 

 <'Ould do Inisiness in a luisenienl or in 

 a frame slianty; Imt in tliese days of 

 l\ccner business coMijietition retailiiiL; 

 is almost a science, and tlo^ intelligent 

 retaib'r stints neither liis time nor his 

 7noney in llie out lit of liis store. Xowa- 

 ■ lays sucli tilings are considei'ed active 

 elements in winniiii; sales. (/ons(>quont- 

 ly, when C. T. Kipp, hiUyenc 

 S/ucliiewicz and Taul .l;indl jdanned 

 the new store of the S|)(d<ane Florist 

 '!>., ;it Spok;in(\ Wash., of which coin- 

 p.iiiy they .are owners, they called in 

 the city's best architects and tohl the 

 siM'.i;tlists to ]u-odure a flower store 

 tli.at wiudd be the talk of the town. 

 To wli;it divorce they succeeded is clear- 

 ly shown in the aicompanyinij illus- 

 tiations, Avhicli yivt- se\-er:il views of 

 the new flow(>r stor(\ 



The store is L'tx".!." feet. ;in.l ;ibout 

 one-third of the distance from the front 

 it widens to thirty feet. The finish of 

 the luoMi is ivory, witli a delicate trim- 

 mini.' of blue, and there is a terra/zo 

 floor (d' light color that Idemls with the 

 inteiior decoiat ions. The show win- 

 lows :ire open to the lloor. with only 

 i narrow ledge :ir(Mind them. A lar^^e 

 workroom occupies the ie:ir of the 

 stoii' ;ind :\ lialcony ;i(fnrds an excellent 

 ]>lace I'or the otlice. Tli(> conscMxatorv 

 is in thi> couit id' the building, a space 

 ] ( x.'lO feet. A Inige iniiioi' turnishes 

 ]iart of th(> ]i;iit itinn between the store 



and workroom. Tn front of this mirror 

 autl directly under a large skylight is 

 :i fountain. The cooler and show case 

 is lo<-;ite<| in the jog of the room and 

 the ref rigeiating ]ilant is in the base- 

 nu'iit. 'i"he light is furnished by an in- 

 direct lighting system, which provides 

 ••ilmost a natural light. 



The business in th(> new location, 

 which is in the center of the best re- 

 t;iil section of tiie city, h.'is been most 

 satisfactory an<l shows a substantial in- 

 crease. The Valentine's day business 

 w;is tli(^ best e\"er ex]ieiienced. Much 

 advertising has been done and the com- 

 ]i;iny now is trying out street car ad- 

 xcitising, following it uji with ;id\'er- 

 tising foldcM's for the special holidays. 

 A bi.-inch store is maintained in the 

 new l)a\"enport hotel. It looks as if 

 Spok.ane is going to h.ave a Penn some 

 -lav. 



EASTER LILY BUDS BLASTED. 



I ;im sending a sam|)le (d' l-'.aster lilies 

 with blasted and deformed buds. Can 

 \(iu tell me the cause of this? 



II. O. II. & S.— Tex. 



The most likely cause is that the 

 bulbs were prematurely dug in .la|i:in. 

 or \\here\"er they were grown. This is 

 ••O'lriuntable for iniudi disease ;ind de- 

 formed floweis. An oversupply of' 

 wafer in the early stiiges of growth 

 temis to ;iggra\;ite. if not cre.'jte, this 

 tiniible. Moving the ]dants when in 

 b id friiMi .'I high to .-I low temjierature 



BEST MARGUERITES FOR SPRING. 



Will you please let me know what is 

 the best single and double marguerite 

 to glow in pots for spring tra(ic? 



II. E. Y.— III. 



If you refer to the marguerite proper, 

 there' is no double variety unless Mrs. 

 Sander can be classed as such. The 

 flowers of this variety are single in 

 winter, but are largely semi-double or 

 double during the hot we.ather. Of 

 the singles the old wliite form of Chrys- 

 anthemum frutescens, commonly known 

 as the Paris daisy, is the most satisfac- 

 tory one to grow. The larger-flowered 

 ones arc less satisfactory. 



Some of the annual chrysanthemums 

 are good. Of these IMoruing Star, single 

 ]iriinrose; Evening Stnr, deep yellow; 

 album, ])ure white, and atrococcincum, 

 dark scarlet, are good. There arc botli 

 double and single forms of these. 



C. W. 



PERENNIALS FOR CUTTING. 



We want to put in from half an acre to 

 an acre of hardy flowering jilauts so we 

 can have cuts to sell in season, and we 

 want the kind of plants we can dig up in 

 case we have a call for them in the 

 spring or fall. Please let us know when 

 to sow the seed, when to put in the 

 field, how far apart, what kind of seed 

 to get and how many of each. Will 

 some of these bloom this year? Please 

 tell us in what order to plant the seeds 

 to get the best effect. We want to 

 include peonies, the yellow lily that is 

 in bloom at the timethe peony blooms, 

 irises and daisies among the others. 



C. T. M.— 0. 



In the New Store of the Spokane Florist Co,, Spokane, Wash. 



The following desirable hardy peren- 

 nials you can readily grow from seeds: 

 Del]ihinium hybridum iind Chinense, 

 many of which, if sown now, will flower 

 this season, imduding all of the Chi- 

 nense type; Achillea Ptarmica The 

 Pearl, of which some will come single, 

 but a fair ]iercentage double; Gyp- 

 sopliila paniculata ccunes freely from 

 see(l; also, buy one or two plants of 

 tlint splendid variety, flore pleno; Eu- 

 idioibia corollata. Campanula persicifo- 

 lia and C. Medium, or Canterbury bells; 

 the last nnmed is a biennial and needs 

 covering well in winter; foxgloves, 

 but do not sow these until June, when 

 \iiu can sow hollyhocks to get strong 

 plniits. The shasta daisies, or Chrys- 

 anthemum m.'iximum, especially King 

 IMward \'n, nre fine. Coreopsis grandi- 

 tbna is fine for cutting. Do not sow it 

 iiel'orc .Innc, for it is a rapid grower. 

 Sweet Williams, or dianthus, are fine 

 tor ciittiiiL'. Sow these in June. The 

 ]iereiiiiial lujiine'^, l.iipinus poiyphyllus, 

 are always jiopiilar. These couje easily 

 from seed. 



The columbines, such as Aquilegia 

 ihiysaiitha and mixed hybrids, now 

 -own indoors, will make strong j)lants 

 by fall, but will not bloom until next 

 \ear. i'yiethnim rosiMim comes freely 



I'roin •< 1. It will flower next year, 



Stokesia cyaiiea is grand for cutting, 

 but will not flower the first season. 

 Oriental poppies, or Papaver orientale, 

 will flower the second y(>ar, but the 

 Iceland po]>i>y, or P. nudicaule, will 

 bloom the first year. Lychnis Chalce- 

 donica, or London Pride, and L. Ilaag- 



