24 



The Florists^ Review 



March 2, 1916. 



(I 



Established, 1897, by Q. L. QRANT. 



Published every Thursday by 

 Thk Florists' PuBLisHiNa Ck)^ 



630-660 Oaxton Bulldlngr. 



008 South Dearborn St., Chlcaca 



Tele.. Wabash 8195. 



Reg'lstered cable address, 



Florvlew. Chicago. 



Entered as second class matter 

 Dec. 3, 1897 , at the poet-offlce at Ohl> 

 ca«o, IIU, under the Act of March 

 8, 1879. 



Snbscrtptlon price, H.OO a year. 

 To Canada, $2.00; to Europe. $3.00. 



Advertislnff rates quoted upon 

 request. Only strictly trade ad- 

 vertlslnff accepted. 



NOTICE. 



It is impossible to guarantee 



the insertion, discontinuance or 



alteration of any advertisement 



unless instructions are received 



BY 5 P. M. TUESDAY. 



SOCIETY OF AMEHICAN FLORISTS. 

 Incorporated by Act of Congress, March 4, 1001. 



Officers for 1016: President, Daniel MacRorle, 

 Ban Francisco; vice-president, R. C. Kerr, Hous- 

 ton, Tex.; secretary, John Young, 63 W. 28th 

 St., New Tork City; treasurer, W. F. KasUng, 

 Buffalo. 



Thirty-second annual convention, Houston, 

 Texas, August IS to 18, 1016. 



RESULTS. 



We give them. You get them. 



We both have them. 



There was another advance of five 

 points in the price of pipe February 29. 



Green flower boxes rapidly are becom- 

 ing unobtainable because of the scarcity 

 of the dye. 



If you haven't arranged for a summer 

 supply of giganteum bulbs it will be up 

 to you to pay a pretty penny of premium 

 or go without. First hands will have 

 nothing more to sell until the 1916 crop 

 comes over from Japan. 



The S. a. F. political pot began boil- 

 ing unusually early this year, in contrast 

 to some recent years when it only reached 

 a simmer in August. The two men whose 

 friends are booming them for the presi- 

 dency are R. C. Kerr, of Houston, and 

 W. W. Coles, of Kokomo. 



The U. S. Department of Agriculture, 

 through its Office of Information, is fur- 

 nishing newspapers a series of timely ar- 

 ticles on starting the season's gardening 

 operations, publication of which will do 

 the trade no end of good. See that the 

 newspaper you advertise in uses the ar- 

 ticles; the editor will be glad to print 

 them if he realizes their value. 



Since the parcel post was established 

 the Editor's desk rarely has been without 

 flowers, sent by readers who had some- 

 thing specially good to show. For a week 

 the desk has been adorned by a vase of 

 Freesia splendens, sent by R. Fischer, 

 San Gabriel, Cal., flowers the size of 

 Purity at its best, deep lavender in 

 color and delightfully fragrant. A few 

 years from now thousands will grow it. 



HAIL LOSSES HEAVY. 



Secretary Esler, of the Florists' Hail 

 Association, has forwarded the twenty- 

 eighth assessment notices to members 

 of that organization. 



Since August 1, 1915, the association 

 has paid $31,700 for glass broken by 

 hail. 



THANK YOU, NEIGHBOB! 



There is an oversupply of hardy 

 plants in Great Britain, resulting in a 

 fall in prices that has brought about 

 meetings of those engaged in the busi- 

 ness to devise ways and means for 

 remedying the situation. In this con- 

 nection the Horticultural Advertiser 

 (Lowdham) suggests that America af- 

 fords a market that should be culti- 

 vated: "The trade press is available, 

 * * * papers, which for circulation, 

 printing and style are unmatched 

 throughout the world." 



IMPOBTEBS GET PEBMITS. 



The office of the foreign trade adviser 

 of the State Department has been in- 

 formed by the British embassy at Wash- 

 ington of the issuance by the British 

 Foreign Office of permits in favor of 

 the following firms, guaranteeing the 

 uninterrupted shipment from Rotterdam 

 of German and Austrian goods, prior 

 shipment of which has been delayed by 

 reason of the operation of the British 

 order prohibiting the movement of so- 

 called enemy goods: 



The M. Rice Co., of 1220 Race street, 

 Philadelphia, florists' supplies to the 

 value of 15,191.69 marks. 



L. Baumann & Co., of Chicago, arti- 

 ficial flowers, leaves, etc., to the value 

 of 16,530 marks. 



H. Bayersdorfer & Co., 1129 Arch 

 street, Philadelphia, artificial flowers, 

 baskets, etc, from Germany to the 

 value of 57,051 marks and from Aus- 

 tria to the value of 4,936 kronen. 



THREE FBOM THE EAST. 



And All Dated the Same Day. 



The ease and economy with which a 

 greenhouse man in the east can clear 

 his surplus stock through advertising 

 in The Review is becoming pretty well 

 known through the trade. As an addi- 

 tional evidence, here are three letters 

 from three different eastern states, all 

 dated the same day but making a unani- 

 mous report: 



Please take out our advertisement for a weelc 

 or two, as we are sold out. As soon as we have 

 cnnght up we will tell you to put it in aeain. 

 Thanlcs for tlie good worlc.— T. W. Baylis & 

 Sons, West Grove, I*a., February 21, 191C. 



Please discontinue our ad, as it has done its 

 work; we are practically cleaned up. — Bel Air 

 Greenhouses, Bel Air, Md., February 21. 1910. 



You win be Interested in knowing I have sold 

 over .'iO.OOO Dracaena indivisa in the last six 

 months from my 3-line classified ad in The 

 Review. — William Ehmann, Corfu, N. Y., Febru- 

 ary 21, 1916. 



TJiose who have not tried it may be 

 interested in knowing just how Mr. 

 Ehmann 's ad pulled. His offer was of 

 dracsenas at $2 per hundred or $15 per 

 thousand. He says he sold 50,000. If 

 they all went at the thousand rate the 

 orders totaled $750. A 3-line classified 

 ad for six months costs $7.80, or prac- 

 tically one per cent of Mr. Ehmann 's 

 sale. As has been said before, can you 

 beat it? 



When you hear a man complain of 

 the cost of advertising you can be 

 pretty sure he spends a good bit of 

 money elsewhere than in The Review. 



HOTELS OF PHILADELPHIA. 



For the guidance of those who ex- 

 pect to attend the National Flower 

 Show at Philadelphia, March 25 to 

 April 2, Fred Cowperthwaite, chairman 

 of the information committee, has 

 caused to be compiled the following list 

 of Philadelphia's hostelries and their 

 rates. The executive office of the 

 show is at Room 1205, Widener build- 

 ing. Juniper and Chestnut streets, 

 Philadelphia. 



Room with- Room 



out bath with bath 



for one. for one. 



Hotel. Per day. Per day. 



Hanover $1.00@1.50 $1.50@2.00 



Walton 1.50(32.00 2.00 & up 



Bellevue-Stratford 2.50@4.00 3.50@5.00 



Uitz-Carlton 3.50@4.OO 



Adelphia 3.00 



Continental 1.00 1.50@3.00 



Stenton 1.50@2.00 2.50 



Windsor 1.00 1.50 



Majestic 1.50 & up 



St. James 2.00@2.50 



Bingham 1.50 & up 2.00 & up 



Colonnade 1.00 2.00 



Greens 1.00@1.50 2.00@2.50 



Vendig 2.00 & up 



Room with- Room 



out bath with bath 



for two. for two. 



Hotel. Per day. Per day. 



H.inover $2.00(?j!2.50 $2.50@3..^0 



Walton 3.00(g3.50 3.50 & up 



Bellevue-Stratfoid 3.5O@5.00 4.50@6.00 



Ritz-Carlton 5.0O 



Adelphia 5.00 



Continental 1.50 2.00@3.50 



Stenton 2.50 4.00 



Windsor 2.00 2.50 



Majestic 2.f50 & up 



St. James 3.00@4.5O 



Bingham 3.00 & up 3.5004.00 



Colonnade 2.50 3.60 



Greens 1.50@2.5<) 3.0n@4.0O 



Vendig 3.00 & up 



CHICAGO TO PHILADELPHIA. 



The Chicago Florists' Club's party to 

 the National Flower Show at Philadel- 

 phia will travel via the Pennsylvania 

 railroad, leaving the Union station, 

 Saturday, March 25, at 3:15 p. m., ar- 

 riving at Philadelphia 5:50 p. m. the 

 following day. The fare in each di- 

 rection is $19.10 and the party fare for 

 ten or more people on one ticket is 

 $17.39. The Pullman fares are $3.60 

 for upper berth, $4.50 for lower. Per- 

 sons desiring to visit New York during 

 the show at Philadelphia can secure 

 one-way tickets to New York at a cost 

 of $21.10, with the privilege of a 10- 

 day stopover at Philadelphia. 



For reservations in the car with the 

 Chicago party address District Passen- 

 ger Agent E. K. Bixby, 175 West Jack- 

 son boulevard, Chicago. 



CHICAGO. 



The Market. 



The Chicago market conditions dur- 

 ing the last week have been those of 

 a week ago, but more highly accentu- 

 ated. While there has been at no time 

 what could be termed a glut in any par- 

 ticular item, there has been a suffi- 

 ciently large supply in almost every line 

 to require real salesmanship to move it. 



Prices continue to rule high on Beau- 

 ties, but there is little demand and even 

 less stock. It is doubtful if there are 

 enough first-class Beauties in the mar- 

 ket to fill a good-sized order. The sup- 

 ply of other roses is ample to meet 

 every possible demand. White seems 

 by far the most plentiful. Of the red 

 varieties. Milady moves with the great- 

 est ease. Russell, in spite of the 

 plethora, is giving a good account of it- 

 self. As a natural result of the existing 

 conditions, prices are somewhat easier. 



The carnation situation is far from 

 satisfactory, as the quality, on an aver- 



