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The Florists^ Review 



Mabch 9, 1916. 



COCHRANE 'S NEW STORE. 



iThe accompanying illustration affords 

 a view in the newly equipped store of 

 J. M. Cochrane, in West Pullman, a 

 suburb of Chicago. Mr. Cochrane has 

 done a successful business in the town 

 for a' number of years, at first under 

 the name of Cochrane & McKay, but 

 the partnership was dissolved in 1910. 

 Two new greenhouses were built that 

 season and sales have increased stead- 

 ily until now two stores are operated, 

 one at 434 West One Hundred and 

 Nineteenth street, the other at 1140;) 

 Michigan avenue, retailing the pot 

 plant output of the greenhouses and 

 much cut stock from the Chicago mar- 

 ket. The new equipment complete was 

 installed by the store fixtures depart- 

 ment of the A. L. Randall Co., being 

 built to order. 



PRESIDENT'S ADDRESS. 



;(The address of C. W. Jobnsou, president of 

 the Illinois State Florists' Association, at tlie 

 cohvontlon at Moline, March 7.] 



We now are assembled for our 

 <?leventh annual convention and ex- 

 hibition. At the annual meeting held 

 a year ago at Urbana, 111., it was pro- 

 posed that we hold two meetings each 

 year — a fall meeting at the Illinois 

 State Floricultural Experimental Sta- 

 tion, Urbana, and the annual meeting 

 and exhibition in March at some other 

 point in the state, to be designated 

 «ach year. It also was decided at that 

 time to accept the invitation of the 

 Tri-City Florists' Club and meet with 

 them in Moline at this time. Your 

 executive committee held a session in 

 Peoria August 31, 1915, at which time 

 the secretary reported he was informed 

 by the officials in charge of the ex- 

 perimental station that the month of 

 March was the most suitslble time for 

 our association to meet with them, so 

 the fall meeting of 1915 was dropped 

 and the committee decided to go ahead 

 with this meeting, as proposed, and in- 

 vite the Iowa florists to meet with us. 



I am sure that we all recognize the 



good work that is being done at the 

 experimental station and the personal 

 interest it should have for every mem- 

 ber, but I do not believe that the best 

 interests of the association can be 

 served by localizing our annual meet- 

 ing at any one particular point. I 

 therefore suggest to you the careful 

 consideration of this matter. This is 

 the first time that we have met in the 

 far western part of the state and I 

 feel sure that the association will 

 greatly profit by it, and that every 

 member will be benefited beyond 

 measure for any sacrifice he has under- 

 taken to attend this meeting. It will 

 enable us to become .acquainted with 

 the florists of this part of the state, 

 as well as with those from our neighbor 

 state of Iowa. 



Researcli Work. 



I know that you will agree with n^e 

 in saying 'that a good program has 

 been arranged for our benefit. After 

 the reports of the officers of the asso- 

 ciation have been given, Prof. F. W. 

 Muncie will report on the work on 

 fertilizers, which has been carried out 

 at the experimental station, and Prof. 

 G. L. Peltier will report on the patho- 

 logical work. I doubt if many of us 

 fully appreciate what is being done to 

 solve some of the problems along these 

 lines. They are of great importance 

 and will continue to become more so 

 as the time goes by. Investigation 

 and research of this character require 

 time to arrive at any definite results, 

 such as it would be safe to advise 

 the average florist to follow, but I 

 firmly believe that the different lines 

 of work now being carried out by these 

 gentlemen are going to be of the great- 

 est value not only to the florists of 

 this state, but also to those who live 

 in other parts of the country. There- 

 fore, permit me to ask of each mem- 

 ber his earnest thought and considera- 

 tion of the reports presented by Pro- 

 fessors Muncie and Peltier. 



Three Interesting Papers. 



"Christmas and Easter Flowering 



Newly Fitted Up Store of J. M. Cochran, Weak PuUmaot IlL 



and Foliage Plants" is the topic of a 

 paper to be read by W. E. Tricker, 

 of Western Springs, 111., and I feel sure 

 it will be listened to with the greatest 

 of interest by everyone present. A 

 new era appears to have been opened 

 up for these plants, the demand at the 

 holidays for first-class stock being 

 greater than the supply, and I know 

 that Mr. Tricker will give us many 

 helpful pointers on the growing of 

 these plants. 



Prof. H. B. Dorner is to speak to us 

 on what the division of floriculture is 

 doing at Urbana. Prof. Dorner in- 

 forms me that there; are more students 

 taking up the study of floriculture than 

 at any other time. . I have had the 

 privilege of having Some of these stu- 

 dents work with me during the sum- 

 mer months, and have found them to 

 be clean-cut, earnest young men, and 

 the question that presents itself to me 

 is: "How are these young men going 

 to be received by the trade after they 

 are through with their studies f Will 

 they receive salaries commensurate 

 with the study they have put in and 

 thus make their efforts worth while?" 

 These young men, trained to the con- 

 ditions of this country, surely ought to 

 be able to show better results than 

 men of more mature years who have 

 not had the same advantages. 



A talk on "Soils" by Dr. W. E. 

 Taylor, of Urbana, should prove of 

 special interest to all growers, and I 

 would urge that every member enter 

 into the spirit of the meeting, take 

 part in the discussion and give us the 

 benefit of his experiences. 



Unpaid Dues and Affiliation. 



Just a few words for the good of 

 the association. The first matter is the 

 nonpayment of dues. The secretary 

 advises me that he is at his wit's end 

 to find a way to induce the members 

 to pay their dues -Regularly. It cer- 

 tainly cannot be the^annual amount of 

 $1 that is standing" in the way; it 

 seems simply to be "neglect on the part 

 of the members to attend to the mat- 

 ter on time. I aip:' not sure whether 

 our association is eligible to affiliate 

 with the Society .of American Florists 

 under its rule of 100 paid-up S, A. F. 

 members, and I Would suggest that 

 the secretary take the matter up with 

 Secretary John Young of the S. A. F. 

 To my mind a representative from 

 every state society, on the board of 

 directors of the natidtnal society would 

 be an ideal arrangement. If it can be 

 done, let our association be one of the 

 first. 



As a state association I believe our 

 work should cover a more extended 

 field than the florists' clubs of the 

 cities, and that we should aim to get 

 into close relations with the commer- 

 cial bodies of the state. Permit me, 

 therefore, to suggest that a committee 

 be appointed to bring this about. Also 

 permit me to suggest that a certiflcatc 

 of membership be prepared, signed by 

 the president and secretary, and given 

 to each member to hang in his plao 

 of business. There is a growing in- 

 terest among improvement societies and 

 women's clubs throughout the state 

 in holding local flower shows during tho 

 summer months, and I believe that we, 

 as an association, could help in this 

 work by contributing a display througli 

 our membership and assisting in the 

 judging of the exhibits. 



