28 



The Florists' Review 



Mabch 9, 1916. 



EitabUahed, 1867. by G. L. aRANT. 



PnbllBhed every Tharaday by 

 The Florists' Publishino Co^ 



S80-fi6O Oaxton Balldlnsr, 



SOS South Dearborn St., Ohlcaco. 



Tele., Wabash 8196. 



Registered cable addreH, 



Florrlew, Oblcaco. 



Entered as second class matter 

 Dec. 3, 1891 , at the post-office at Ohi- 

 cago, IIU, under the Act of March 

 8, 1879. 



Subscription price. fl.OO a year. 

 To Oaoiada. $2.00; to Europe, $3.00. 



Adrertlslnir rates quoted upon 

 request Only strictly trade ad- 

 vertislnff "accepted. 



n 



NOTICE. 



It ia impossible to i^arantee 



the insertion « discontinuance or 



alteration of any advertisement 



unleps instructions are received 



BT 6 P. M. TUESDAY. 



Boonrr of amerioah floribts. 



iBCorporated by Act of Concress, March 4, 19oi. 



OtBcers for 1910: President, Daniel MacRorle. 

 Ban Francisco: Tlce-prestdent, R. C. Kerr, Hous- 

 ton, Tex.; secretary, John Tonne, BS W. 2Atb 

 St., New Tork City; treasarer. W. F. Kastlng, 

 Boffalo. 



Thirty-second annual rouTentlon, Houston, 

 Texas, August IB to 18, 1916. 



Results bring advertising. 

 The Beview brings results. 



A TEXTILE trades authority states that 

 the ribbon market has advanced thirty 

 to forty per cent from the low point of 

 last year. 



Growers who can supply rooted cut- 

 tings of Pink Delight carnation should 

 tell the trade about it through The Re- 

 view; there are plenty of buyers. 



American Beauty is dropping out of 

 the cut flower markets one by one. In 

 several important cities the supply of this 

 erstwhile leader has become so small and 

 irregular that prices can no longer be 

 regularly quoted. 



Nearly everything the florist uses, ex- 

 cept advertising to the trade, is going 

 up in price. But advertising actually 

 grows less costly year by year because of 

 The Review's success in giving steadily 

 improved service without raising its rates. 



Conditions change. In the days of not 

 so long ago a new carnation, or any other 

 novelty, frequently had its largest sale in 

 its introductory year. Now it is quite 

 the usual thing for a novelty to have its 

 largest sale in its second or third year. 



FATHERS' DAY IN OKLAHOMA. 



Fathers' day has broken out again. 

 This time it was in Oklahoma, and what 

 do you think they chose as father's 

 flower? The violet! 



It ifl reported by Oklahoma florists 

 that the demand for violets on Fathers' 

 day much exceeded the supply, but we 

 never yet have seen anyone who was 

 able to make a serious proposition o£ a 

 day for father. It always is a joke. 



HONORABLE MENTION. 



Not a few subscribers save them- 

 selves the bother of annual renewal by 

 sending The Review $2, $3, or some- 

 times $5, instead of the dollar bill that 

 insures fifty-two visits of the paper. 

 Among those who have this week en- 

 rolled themselves for more than one 

 year in advance are: 



three years. 



Bohn, W. W., Wernersvllle, Ta. 



TWO YEARS. 

 Goetz, J. Fred, Saginaw, Mlcli. 

 Jackson, Frank S., SellersvlUe, Pa. 

 Nielsen, Adolpb, Lincoln, 111. 

 Ilager, W. H., Jasper, Mo. 

 Hyde, Stephen, Carthage, Mo. 

 Schumann, Fred C, Wheatrldge, Colo. 

 Burton, W. L., Burton, La. 

 Heinl & Son, Terre Haute, Ind. 

 Van Aart, John, Paducah, Ky. 

 Goetz Sons, J. B., Saginaw, Mich. 



The Review stops coming when the 

 subscription runs out. The green no- 

 tice with the last copy tells the story; 

 no bills are run up; no duns are sent. 



BUSINESS EMBARRASSMENTS. 



Brooklyn, N. Y. — Bonnet & Blake ob- 

 tained judgment February 14 against 

 the firm of Dusmanes Bros., who have 

 been doing business -at 257 Duffield 

 street and 260 De Kalb avenue. The 

 amount of the judgment was $800. Two 

 (lays after this judgment was obtained, 

 the firm filed a petition in bankruptcy, 

 assets, $8; Mabilities, $1,800. The stock 

 in both stores was sold March 2 by the 

 referee. 



AGAIN, CAN YOU BEAT IT? :- 



■wt 



The ease with which a plantsman 

 may dispose of surplus stock through 

 The Review depends not at all on the 

 location of the advertiser — it works as 

 well for the east and the west. Like 

 this: 



East — "I'lensp cut out our camja ail; as \vc are 

 sold out and don't like to n-tnrii so many checks; 

 isn't it sad to have to part with money Just 

 iH'cauKo one can't fill any more orders!" — Fair- 

 view Greenhouses, Milton, Pa., February 27, 



inic. 



Central — I have sold my entire surplus of 

 ;:• ranlunis through my ail in The Review:, your 

 ml columns are sure business getters. — W. T. 

 Johnson, Momcnce, III., February 28, 1916. 



Far West — We are much pleased with the 

 results obtaiued from our plant advertisements 

 in The Review; orders have come in freely and 

 from a wide range of territory. — Gprmain Seed & 

 Plant Co., I.os Angeles, Cal., February 2'>, lOlfi. 



AVhen you hear a man complain of 

 the cost of advertising you can be 

 pretty sure he spends a good bit of 

 monev elsewhere than in The Review. 



FORGET IT. 



Florists at Shreveport, La., have sent 

 The Review a number of clippings from 

 local newspapers dealing with the sub- 

 ject of the use of flowers at funerals. 

 It appears that someone there has sug- 

 gested that the sending of flowers to 

 funerals be abandoned and that the 

 money be applied to some purpose close 

 to the interests of those starting the 

 "crusade." That's one way to raise 

 money! And of course flower lovers 

 and those wh«>- jpprove ' ' the graceful 

 custom of sending flowers" have been 

 writing letters to the newspapers. With 

 the inevitable result of prolonging the 

 discussion. 



Every little while this opposition to 

 funeral flowers breaks out in some town 

 or other. Almost always the Agitat|o|i 

 is started by one who wants the money 

 diverted to some other use. If florists 

 and flower lovers rise to the defense 

 of the custom the result is that the 

 discussion becomes quite warm and is 



considerably prolonged. If the florist* 

 and friends of flowers keep nice and 

 quiet the agitation promptly flatten* 

 out. The message flowers carry to .the- 

 bereaved is too eloquent for any agita- 

 tion against it to make any headway 

 unopposed. Forget it. 



WHAT D'YE MEAN, EXPERT? 



The federal experts are in trouble- 

 in Iowa. The seedsmen of the state 

 and the experts do not agree on the- 

 proper time for planting grass seeds.. 

 This was taken from a Des Moines, la.^ 

 newspaper: 



"Plant your lawn right now." — United States. 

 Department of Agriculture. f 



"Ilon't do anything of the kind. There's 

 nothing to be gained in Des Moines l)y it." — 

 Local seed dealers. 



While neither front nor back yard shows any- 

 slgns of Jhawing, and there are ashes on the- 

 lawnmower in the cellar, along romes the I'nited 

 States Department of .Agriculture and says it 

 is time to seed a lawn. 



No, it does not meau that you shovel off the- 

 Inwii, put in the jtrass seed and then sliover 

 the ice back on again. Not at all. Just put 

 it on the ice. 



"It is too early for seed sowing iu Iowa."" 

 said the seedsman in the Iowa Seed Store ves- 

 tinlay. "For beat results I woulil not advise 

 sowing of grass seefl for several weeks." 



At Minneapolis, Winona and Roch- 

 ester, Minn., the seedsmen, nurseryme» 

 and florists unanynously disagree with 

 the flower seed specialists of the govern- 

 ment over a bulletin urging the public 

 to start flowering plants at once- 

 "They are nearly thirty days too early 

 with their advice," declared T. C- 

 Rogers, secretary of the Minnesota Flo- 

 rists' Association. Perhaps the bulletin 

 was mailed by mistake. There is much 

 excitement at Washington these days."" 



UNCLE SAM NOT SATISFIED. 



The government is not satisfied that 

 the duty on tulip bulbs should be 50- 

 cents per thousand as ordered in the 

 decision of the Court of Customs Ap- 

 peals handed dovv-n .January 28 and pub- 

 lished in full in The Review for Feb- 

 ruary 3. The action of this court is; 

 final, except that sometimes when the 

 Treasury Department is not satisfied as^ 

 to the correctness of a decision it sim- 

 ply ignores the action of the court until 

 other cases can be brought up and a 

 reversal of judgment secured. This is- 

 being done in the tulip case. The order 

 of the Treasury Department, instructing 

 collectors to continue assessing duty 

 at $1 per thousand, will be found on 

 page 66 of this issue. 



CHICAGO. 



The Market. 



A few days of nipping cold weather- 

 had a most salutary effect on the Chi- 

 cago market, producing a change of 

 conditions quite unlike those existing a 

 week ago. An appreciable shortening 

 of supply in staple items and a regen- 

 eration of demand, both shipping and 

 local, has again caused a stiffening in 

 prices and a more generally satisfac- 

 tory state of affairs. Some of the ship- 

 ping demand is probably attributable 

 to the Mardi Gras. 



Beauties alone seem to constitute an 

 exception to the general rule of change. 

 They- remain equally short in supply 

 and weak in demand. Other roses are 

 hioving well, and, regardless of variety, 

 are proving good property, although 

 prices were low last week. Russell is 

 the leader now. 



Really first-class carnations are de- 



