Mauch 1';!, 19 Hi. 



The Florists^ Review 



15 



sweltering days ut" miilsuiiinior, the 

 bathing beach windows. 



This year t5:ibies' week canie into 

 greater pioniinence than last year. 

 Much publicity was given the week set 

 aside for babies and as tlie years go 

 by it is probable that this week will 

 bo more generally observed. The news- 

 papers in all parts of the country gave 

 columns of matter to the liealth and 

 care of babies, under the slogan of 

 "Baby's Health; Nation's Wealth.'" 

 To take advantage of the wave of 

 publicity given a subject of interest to 

 mothers, some of the department stores 

 in their display Avindows advertised 

 their infants' wear sections and held 

 special sales of wearing apparel for 

 "tots." 



A Babies' Week Window. 



In Kansas City, the Al|dia Floral 

 Co., at 1105 Walnut street, had a spe- 

 cial baby window, as shown in the ac- 

 companying illustration. Dolls were 

 used to make the Avindow typical of 

 Babies' week. In the center of the 

 window was a medical scale, on which 

 reclined an 8-pound boy, in imitation, 

 of course. Many of those interested 

 in this movement, particularly the 

 women, in passing along Walnut street, 

 were attracted to the window. There 

 they not only saw what interested 

 them, but also hyacinths, carnations 

 and roses, for sale within. In advertis- 

 ing parlance, the Alpha Floral Co. is 

 said to have "borrowed" some of the 

 publicity given Babies' week. 



The committee in charge of the pro- 

 gram for Babies' week in Kansas City 

 thought so well of the Alpha wimlow 

 that a photographic record was made of 

 it, which is the one r(^])rodui-eil here 

 with. 



THE CORNELL RETAILER. 



The accompanying illustration is re- 

 produced from a photograydi of the 

 store of G. M. Cosh, at Itha.-a, N. Y., 

 whom A. C. Ilottes, of the de]iartment 

 of floriculture at Cornell, believes to 

 be worthy of encouragement in I'.is ef- 

 forts to conduit an up-to-ilate flower 

 store. 



**Mr. Cosh has made a special point 

 of having attractive window dis- 

 plays," says Mr. Ilottes. "He be- 

 lieves that money s])ent in window dis- 

 plays is one of the best forms of ad- 

 vertising. Previous to the display 

 shown, he has had bulb Vieds, football 

 games, table decorations and other fea- 

 tures which are new to tin- flower 

 stores of Ithaca. Mr. Cosh was former- 

 ly the gai'dener for the de[iartintMit of 

 horticulture at Corntdl, and afterward 

 liecame manager of tln^ Brazos (^rinui- 

 li()US(>s at Houston, Tex. About a year 

 ago he staited in biisin<»ss foi- liiniself 

 in Ithaca. The store is iiicated cm pei'- 

 haps one of tii(> busiest ciuiiers ami, 

 as may be seen I'ldni fiie pliotoLirapli, 

 it is almost all u imlows. 



AN EXCHANGE OF BOUQUETS. 



That Albany \ iolet. Wiljiani < '. 

 ( i idC'-kiiei-, always is lin'akiiig nut in 

 a new place- something ijoini;' all flie 

 time wlien he is annind. I'nder .late ol' 

 Maiil: IS he Avrote 'i'hc l>i'\ iew as 

 i'dIIuwv: 



'I'lcit .-ivfiilc ill rpf('rciir(> f lliiiil T'iil yon lui'l 



in 'I 111- i;i'\ ii'U- lM<t ui'ck IhmUimI :h\ I'lilly ii 1 



To nil' iuid I slii.wiil ir t.v I'raiik A. 'l"i<Tiir.\ . 

 MM]-. I:iiy 1.1 f..niM-i I ;..\|.i hdi- (ilvhi! .'I' tiii^ 

 >;l:ili'. uli'> i-; M.\v (ImIh:;- ~|.i.ii;il u i ric "ii Mr. 

 illynn'-: |';i|iit. II.. |..i-i rh.' |., •!;.•<■ i.nt .-ui'l I iun 

 cn'i'.-iiCJ. \(iii ;i ^lic. I ..t' i;,c' i.;i|iir i.. -I .•« >c.ii 



Window of the Alpha Floral Co., Kansas City, for Babies' Week. 



liiiw ho liMinllcil it. Tlii.-i n'ft'rciKc to liiK>niiiit,' 

 -Mliiiiiy coMii'S fioni tin- fticl tliat I am prcsiilcnr 

 of oiii- loi-al HoostiTs' Clnl) and was last joar 

 vice |ircsiilcnt of our Cliainlicr of ComnuTco. 



'llicrc is no uso in talkini:, Tlic Hovicw drxs 

 have some livo stuff. William C. CioecUncr. 



The article in the Tiines-l'iiion was 



as follows: 



••lULL 'JI1I-: n.ORIST." 



liiU (Jloockner. the llorist, thinks «i' on;.'lit 

 to havo a "lireatcr Alliaiiy." 15111 is for cvi ly 

 thiuK 'lis. Ho is a ),'rcat town hoostor. Whoji 

 III- walks downtown ho [Uits ontlinsiasni into 

 ivory slop. When he says "Ciiod Morning" he 

 says it eutlmsiustically ami liis aocouii'anyin.,' 

 ^nlilo is a tonic. 



When Coniotcry mvoiimo iiadlod Hill in the 

 late soventics ho was nnrsin^ a ray of sunshine 

 that has lost none of its warnuh tliroush the 

 lir(_)<-i'ss of a^'o. 



If Itill cvor had a caro, or if fat(> over donhle- 

 . ross.Ml him slio f.'"t none uf lior doli;,'ht out of 

 the |iulilii-ity that In- ;ravo to tho incident. 

 Ho's oni' of tlioso rare spcclmi'iis that rcfii^i- 

 Ici follow your liard lu<k story with ono of lil- 

 oun. 



Whoni-vci- Ihoro is a holiday i>n. I'.ill is i.ut 

 with tho hlooiu fnmi llio h.iii>o> of ulass. .Sumo 

 how or iillior .\noriia will aiua.vs assooiato :i 



(loucr with ev<Ty ;,'al:i day. ioli;,'ioiis. .-oi.ial or 

 patriotic. 



Kastor hriiitrs tho lily in all its lovolincss for 

 our admiration. 



.Momoiial chi,\-, as a iiiatlor of trihiilo. brinies 

 i>Mt all viiriotios. 



Tli,inksi;iviii;,' ijiios us tla- i le ysanthoiiiuni, 

 his and Huffy and in all tln' sliados whicli the 

 spooialists arc aldo to produoo. 



Whon riiristuias n.Mios, thou tho [loinsotlia 

 iiiakos its a|i|ioar:inoo, natural, artilicial. or 

 hoth, and ftii all tlioM. days and nthors of lesser 

 import. i:ill is (ui hand with a downtown store 

 that tlowor lovers may >;|o|i in and admiro and 

 hiiy for thoms(dvos or their friends. 



tAnd I Kiicss if uf don't have our llaster 

 tlo«ors very i.'ood and very ^oa^onahlo wo don't 

 know what throwin;; a hint iiioari>.) 



Richmond, Ind. The < '. Knopf Floral 

 Co. has flle<l a pi'idiininaiy certilicate 

 of dissolution. Tlie founder of the busi- 

 ness, Charles Knofif, dieil in 1912. Less 

 than a niontli ago the estaldishment was 

 ;ic(|iiiied hy W, II. (Jardener. formerly 

 niaiiaocr nf the I'. .1. Oliiij:er hiuises, at 



.Xi'Wcast le. 



The Store of G. M. Cosh, at a Flatiron Corner in Ithaca, N. Y. 



