24 



The Florists^ Review 



March 23, 1916. 



(I 



Est»bll8hed. 1897. by Q. L. QBAITr. 



PabllBhed every Thanday by . 

 Thk Florists' Poblishinq Co^ 



630-660 Oaxtoa Bnlldlngr, 



(tOSSoutb Dearborn St., OblcaffO. 



Tele.. Wabasb 8196. 



Registered cable addreas, 



Florvlew. Chicago. 



Entered as secood class matter 

 Dec 3. 1891. at the poet-offlce at Chi< 

 cago, IIU. under the Act of March' 

 8. 1879. 



Subscription price, fl.OO a year. 

 To Canada. $2.00; to Europe. $3.00. 



AdvertislniT rates qubted upon 

 request. Only strictly' trade ad- 

 vertlslnf accepted. 



n 



HOTIGE. 



It is impossible to guarantee 



the insertion, discontinuance or 



alteration of any advertisement 



unless instructions are received 



BY 6 P. M. TUESDAY. 



BOOIETT OF AMEKIOAN FI.0BIBT8. 

 lBC«rp*rat«d by Act •( CwiKresB, March 4. ItOl. 



Ollcera for 1916: Pr«sld«nt, Daniel MacR«rie. 

 Sam FrMdace; Tlce-prwld«Bt, R, 0. Kerr, Heos- 

 tOD, Tex.; secretary, John Tooos^ 63 W. 28tb 

 St., Now Tork City; treasnrer, W. F. Kastlng, 

 Buffalo. 



TUrty-MOond' annnal conTOMtlon, Hooaton, 

 Texas. Ancost If to 18, 1016. 



EESULTS. 



We give them. Tou get them. 



We both have them. 



Practicallt all The Eeview's foreign 

 mail, even that originating in Holland, 

 arrives resealed with the stickers of the 

 British censor. 



The market for geraniums appears to 

 be absolutely without limit. At present 

 it ifl the trade that is buying, but soon the 

 public will be calling for them and then 

 nothing but plants showing flower will do. 



There is a decidedly active demand 

 for cuttings of Carnation Good Cheer, 

 with extremely few on the market. Those 

 who bought it last year are reserving 

 their stock for their own use next seasbn. 



A NEW steel frame greenhouse less than 

 forty-one feet wide is an exception in the 

 experience of Lord & Burnham Co., ac- 

 cording to George Sykes, the western 

 manager. Standard widths run from 

 forty-one to eighty feet, he says. 



In the flower business the arrival of 

 Lent scarcely was apparent this year. 

 In the early days of the trade, business, 

 except funeral work, practically ceased 

 on Ash Wednesday and was light until 

 Easter, but in these modern days flowers 

 are not among the things eschewed during 

 the forty days. 



If you send a man an order which can- 

 not be filled at once you like to receive 

 an acknowledgment of it with informa- 

 tion as to the shipping date. Well, in 

 case you receive such an order, apply the 

 golden rule. A postal card will do. Have 

 some printed so you only need fill in a 

 couple of blanks. Keep them on hand. 

 Send one on receipt of every order. 



HONORABLE MENTION. 



Not a few subscribers save them- 

 selves the bother of annual renewal by 

 sending The Eeview $2, $3, or some- 

 times $5, instead of the dollar bill that 

 insures fifty-two visits of^ the paper. 

 Among those who have this week en- 

 rolled themselves for more than one 

 year in advance are: ., , 



THREE YEARS. ""* i 



Tauer, P. O., Lebanon, Ind. 



TWO YEARS. i 



Martin, B. E., Shenandoah, la. 

 Swlnbank, Wm., Sycamorei 111. 

 Brown, C. C, Tlffln, 0. >■ 



Strohmeier, R., Aberdeen, S. D. . i 



Bauer, .T. C, NapervUle, 111. • | 



Wlbe, J. A., SiilUvan, 111. 

 Assa, John, Ravenswood, Chicago. 

 Walther, J. M., St. Louis, Mo. ; 



Ciimmings, Alex., Jr., Cromwell, Conn. 

 Havashi Floral Store, Alameda, Cal. , 

 McWllUanis, H., Sacramento, Cal. • 



The Eeview stops coming when the 

 subscription runs out. The gre6]^ no- 

 tice with the last copy tells the s^ry; 

 no bills are run up; no duns are sent: 



PIPE PRICES BOOSTED AOAIN. 



The National Tube Co., followed by 

 all independent pipe concerns, March 

 15 announced an advance of from $2 

 to $6 a ton on all black pipe up toj 

 twelve inches in diameter and from 

 $2 to $10 a ton on galvanized pipe in, 

 the same sizes, the same to take effect 

 at once. A Pittsburgh trade authority 

 says the advance was anticipated, 

 owing to steadily increasing costs of 

 production and serious situation regard- 

 ing the supply of raw materials. 



PRIZE ROSE IS NAMED. 



Just for fear you missed this item 



in the San Francisco news-letter of 



The Review last week, the following 



item is reprinted here: 



The $1,000 prize rose grown and exhibited at 

 the Panauia-Paclfic International Exposition has 

 been named Lillian Moore, after the wife of 

 fTiarlps C. Moore, president of the exposition. 

 The International Jury of awards, which had the 

 namine of the rose, made the announcement a 

 few days ago, after sending the prize check of 

 $1,000 to Hugh Dickson, of Belfast, Ireland, Its 

 creator. 



The rose is to be distributed next 

 year by Charles H. Totty, who is Amer- 

 ican agent for Dickson's novelties. 



THE TELEGRAPH DELIVERY. 



A meeting of the members of the 

 Florists' Telegraph Delivery is sched- 

 uled for Thursday, March 30, 2 p. m., 

 at the Hotel Walton, Philadelphia. 



In connection with the National 

 Flower Show the F. T. D. will work a 

 unique publicity stunt, assisted by its 

 members and the Western Union Tele- 

 graph Co. On the morning of the open- 

 ing of the show at Philadelphia each 

 member of the F. T. D. will receive a 

 night letter signed and sent from the 

 Florists' Telegraph Delivery Publicity 

 Booth, directing the member to send a 

 box of flowers to the mayor of his town. 

 The telegram, which will come from 

 Secretary Pochelon, will direct that the 

 card on the flowers should read: 

 "Greetings to your Honor from the 

 Florists' Telegraph Delivery Service, 

 Fourth National Show at Philadel- 

 phia." 



The mayor of every town can be ex- 

 pected to reply and the replies will be 

 pinned onto a 9-foot map of the United 

 States which will show the towns in 

 which there are members. This map 

 will be in the F. T. D. booth during 

 the time of the national show. 



The committee that has charge of the 



publicity for the F. T. D. work at the 

 National Flower Show was much im- 

 pressed with this scheme and Secretary 

 Pochelon is sure the trade will get, a 

 lot of good from it. 



TO KEW MEN IN AMERICA. 

 . A reunion and banquet for Kewites 

 and their wives and friends has been 

 arranged to be held at Shanley's, 117 

 West' Forty-second street, New York, 

 April. 5,. at 7 p. m., the opening day 

 of the New York flower show. Tickets 

 fpr ^he reunion may be had from Wil- 

 liam Free, of the Brooklyn Botanic 

 Gardens, Brooklyn, N. Y., at $1.50 each. 

 It is desired that all Kewites who wish 

 to attej^d. will write to Mr. Free and 

 secure tickets, also for information re- 

 garding the reunion. The business 

 meeting will be held at 7 p. m., and the 

 banquet at 8 p. m.,and arrangements 

 haive been made for the entertainment 

 of the ladies during the business meet- 

 ing. AH Kewites are urged to attend. 

 So do not forget the date, April 5 ; the 

 place, Slianley's; the time, 7 p. m. 

 "• ' S. E. Candler, Cor. Sec 'y. 



qiNCE AGAIN, CAN YOU BEAT IT? 



; When it comes to selling a lot of 

 advertised goods at small cost for ad- 

 vertising, The Eeview is widely recog- 

 nized as holding the record. Like this: 



; w!e lendlose 80 cents to pay for classilled ad. 

 It did the business; cleaned ns out and could 

 haye s^ld .more had we been able to supply the 

 stock". — Doty & Huggett, Grand Ledge, Mich., 

 March -is;. 1916. 



I enclose $5.60 to cover your statement of 

 March 1 for my 1-inch display ad. It la with 

 pleasure 'I am paying this bill, as it gives the 

 best returns of any Investment I ever made. — 

 fi. V. ,0Is80D, Spokane, Wash., March 11, 1916. 



When you hear a man complain of 



the cost of advertising you can be 



pretty sure he spends a good bit of 



money elsewhere than in The Eeview. 



CHICAGO. 



The Market. 



The ofiicial advent of spring, March 

 20, was accompanied, -at Chicago, by a 

 melange of rain, snow and sunshine. 

 The last named element played only a 

 subordinate part. The first two, how- 

 ever, had the effect of somewhat check- 

 ing an unusually active market for the 

 Lenten season. It is really remarkable 

 what a negligible factor in market con- 

 ditions Lent has thus far proved to be. 

 Whether it is less generally observed 

 than usual, or whether there are more 

 funerals and sickness, it is hard to de- 

 termine. The fact remains that wdth 

 the exception of one or two days when 

 the weather was decidedly disagree- 

 able, the demand has been such as to 

 leave little room for complaint. The 

 market was practically cleaned out 

 March 18 and 19. 



The supply of spring Beauties is 

 slowly gathering volume and there is a 

 marked improvement in the quality of 

 those appearing on the market. Eus- 

 sell, however, is still quite generally be- 

 ing offered as a substitute for Beauties. 

 Eussell is in good supply and is clear- 

 ing, but not at an altogether satisfac- 

 tory price. Milady manages to remain 

 in the spotlight. Supply and demand 

 for Killarney and Killarney Brilliant 

 are balancing. A week ago White Kil- 

 larney betrayed a tendency to drag, but 

 by the end of the week there devel- 

 oped a lively demand for short stock to 

 be used in funeral work. Ophelia, Sun- 

 burst and Ward are clearing. Long 



