i6 



The Florists' Review 



March 23, 1916. 



OUR CATALOGUE 



Sells for us over $25,000 worth of business a year. Mailiu^ the catalogue out to Undertakers, 



Grocerymen and other merchants. 



It will brine you results— what it does for us it will for you, as human nature is pretty nearly 

 the same the country over. Hundreds are using our catalogue, and it is making good. 



INFORMATION given concerning building a catalogue business without additional overhead 



cost to you. 



A SAMPLE of our catalogue mailed to you upon receipt of 50c, providing you return it mail 



prepaid, and your 60c will be returned to you. 



^^hKLPHA floral COMPJIIIY : KANSAS CITY. MO. 



Mention The HeTlew when yon write. 



MOTT-LY MUSINGS. 



Lancaster, Pa., will have a special 

 day at the National Flower Show, for 

 100 members of the Lancaster County 

 Florists' Club, headed by President 

 Harry Schroyer, expect to attend in a 

 body,_ according to Albert M. Herr, 

 who is boosting the trip. 



H. D, Rohrer, of Lancaster, possibly 

 will make an exhibit of his famous 

 myosotis at the National Flower Show, 

 also some exquisite new colors in a 

 trial lot of Zvolanek's sweet peas. A 

 fine lot of calceolarias and cinerarias 

 was noted. 



E. P. Hostetter, of Manheim, Pa., 

 will show Sweet Pea Rose Queen, a 

 prize-winner in this locality. He also 

 has a pure white selection of Primula 

 Forbesi, which is believed to be the 

 finest in commerce. 



Fred Frank, of Reading, Pa., will 

 exhibit a batch of Primula obconica, 

 of his own selection, as a sample of 

 high cultivation. Mr, Frank says it 

 is the result of soil preparation. 



J. L. Dillon, of Bloomsburg, Pa., will 

 show a group of verbenas of sixty va- 

 rieties. Sales of this popular bedder 

 were more than 250,000 plants last year, 



William Ahlers, of Bloomsburg, will 

 exhibit Killarneys, on which he ex- 

 pects to secure some prizes. 



E. J. Le Due, of Danville, Pa., will 

 have a fine display of his well grown 

 stock in the carnation section. 



The Benjamin Dorrance Greenhouses, 

 of Dorranceton, Pa,, probably will be 

 represented at the National Flower 

 Show by an exhibit of roses, especially 

 Radiance and Hoosier Beauty, which 

 are giving great satisfaction. Rich- 

 mond has been dropped entirely. Mar- 

 ket returns have been gratifying dur- 

 ing the entire season, a strong con- 

 trast to that of last year, Mr. Dor- 

 rance is under the sunny skies in Flor- 

 ida. Miss Dorrance had a severe at- 

 tack of the grip. 



John Welsh Young, of Upsal Station, 

 Philadelphia, invited the writer to ac- 

 company him to Enfield, the home of 

 that beautiful rose, Lady Alice Stanley. 



Phil" explained that, for several rea- 

 sons, he used the Pennsylvania railroad 

 in preference to an automobile. The 

 attention shown him on the train 

 caused me to think that he is much 

 "*»interested in that immense corporation. 

 Some six years ago, in rambling 

 through the attractive valley, an es- 

 tate of sixteen acres was observed for 

 sale, and it struck "Phil" that, while 

 it meant a small mountain of respon- 

 sibility to assume, the site for a green- 

 house range was ideal. In quick order 

 the purchase was made. There is a 

 range of houses, each 35x300^ with per- 

 fect surroundings, and a model resi- 

 dence for the foreman, Clarence Upton, 

 who is justly proud of his charge, 

 "Phil" specializes in roses. My Mary- 



THERE'S MONEY 

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Gloekler Flower Refrigerators 



are illustrated in full color 

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BKRNARD OLOEKLKR CO. 



Pittsbargk, Pa. 



Mention The BeTlew wh»n yo o write. 



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REFRIGERATORS 



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Mention The BeTlew when yon write. 



land and Lady Alice Stanley, for 

 which an enviable reputation has been 

 made in the Philadelphia market. 



Adolph Fischer is occupying the store 

 vacated by C. H. Buenning and looks 

 for a continuation of the success en- 

 joyed by its former occupant. W. M. 



-**WE MAKE THEM BEnER"- 



Florists' High-grade 

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WE DESIGN 

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 WE SET UP 



Our Specialty ia 



FLORISTS' 

 REFRIGERATION 



Writ* for Catalogm* 



BUCHBINDER BROS. 



520 Milwaukee Ave. CHICAGO, ILL 



Mention The Rerlew when yon write. 



McCRAY ?f ■;*««'**?1» 



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GOLDFISH 



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ASHBORNE GOLDFISH & SUPPLY CO. 



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MltUIUTM. IIWJI 



