38 



The Florists' Review 



Mabch 30, 1916. 



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X THE TRADES' DISPLAY §g 



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I HE trade exhibits are be- 

 coming one of the impor- 

 tant features of the larger 

 flower shows in this country 

 and especially strong is the 

 showing made at Philadel- 

 phia this week. Indeed, the exhibition 

 is made possible only by the trade dis- 

 plays, the guarantors and the donors 

 of prizes, as the sale of much space 

 was an essential where so large an 

 expense was to be covered. 



The trade's display, larger than at 

 either of the last three S. A. F. con- 

 ventions, is of mixed character, some 

 of the exhibitors appealing frankly to 

 florists and to none other, while some 

 seek the favor of the public. A few 

 play both ends against the middle by 

 taking orders from all comers, either 

 to be filled direct or through a florist. 

 The trade space is around the out- 

 side of the hall, under the balcony and 

 behind the stage. Many of the settings 

 are elaborate and the general character 

 of the exhibits is the best yet seen, 

 showing that in this respect as well 

 as others the trade is making progress. 

 In most cases quality and novelty have 

 been aimed at, rather than a large 

 showing. 



The exhibitors are as follows: 



Advance Co., Bichmond, Ind. — The 



Advance ventilating machine and the 

 Advance line of greenhouse hardware, 

 . pipe fittings, etc., all nicely nickel- 

 plated for display purposes. 



Alpliano Humus Co., New York. — 



Soil building materials. 



Ajnerican Rose Society, Beacon, N. Y. 



— A booth for the display of literature 

 calculated to increase the membership. 



American Seed Tape Co., New York. 



— Seeds attached to tape for garden 

 planting. 



Andorra Nurseries, Chestnut Hill, Pa. 



— This is a display of evergreens, prin- 

 cipally conifers. 



A. A. Arnold Paper Box Co., Chicago. 



— A large line of cut flower and design 

 boxes in a variety of materials, fin- 

 ishes and colors, featuring a new ma- 

 nila box now available in all standard 

 sizes. Joseph Marks is in charge. 



Battles' Vase Shop, Philadelphia. — 



This is one of the branches of the busi- 

 ness of H. H. Battles, conducted as an 

 adjunct to his two flower stores. The 

 display includes some scores of vases, 

 no two alike in material, color, size, 

 shape or value; a vase to fit any flower, 

 place or purse. 



Bayersdorfer & Co., Philadelphia. — 

 Because this house has made a specialty 

 of Japanese goods since Mr. Bayers- 

 dorfer 's trip to Japan last summer, 600 

 square feet of space was taken for the 

 erection of a Japanese bamboo per- 

 gola, vine clad, in which to show bas- 

 kets of Japanese and American make, 

 vases, bird cages, wedding accessories 

 and other Easter and spring novelties. 



Board of Education, Philadelphia. — 



A display of the work of the pupils in 

 the division of physical education in 

 the city schools. 



W. J. Boas & Co., Philadelphia.— A 



large line of flower boxes. 



Bon Arbor Chemical Co., Faterson, 

 N. J. — The Bon Arbor humus and com- 

 mercial fertilizers. 



Burlington Willow Ware Shop, Bur- 

 lington, la. — A line of willow baskets. 



Burpee & Co., Philadelphia. — As 

 might be expected, sweet peas are the 

 principal feature of this fine display, 

 some twenty varieties of Fordhook 

 winter-blooming Spencers and other 

 leading and newer sorts. There are 

 two big banks of Schizanthus Wiseton- 

 ensis and a large collection of annuals 

 in pots, plants flowered in the green- 

 house for this purpose. 



The Cloche Co., New York. — This ex- 

 hibitor has a wire device for holding 

 panes of glass in a variety of positions 

 as a protection for small plants in the 

 garden. Literature regarding other 

 garden accessories is displayed. 



Coldwell Lawn Mower Co., Newburgh, 

 N. Y. — The exhibit included a large 

 line of lawn mowers of the various 

 types. 



Cotiard Jt Jones Co., West Grove, Pa. 

 — Rose plants are the only stock shown, 

 but there is a large display of colored 

 pictures of the widely known Wintzer 

 cannas as well as of roses. 



Arthur Cowee, Berlin, N. Y. — Gladi- 

 olus bulbs are the one thing this ex- 

 hibitor deals in and the display showed 

 samples of the bulbs of his newest and 

 best varieties. 



Robert Craig Co., Philadelphia. — In 

 addition to a large number of entries 

 in the competitive classes, this exhibi- 

 tor had a large group of Easter pot 

 plants in the trade's display. It was 

 specially strong on dracsenas, but cro- 

 tons, roses, ferns, lilies and hydrangeas 

 all were of high quality. 



Davey Tree Expert Co., Philadelphia. 

 — This exhibit consists of photographs 

 of tree surgery done by the exhibitor. 



A. T. De La Mare Printing & Pub- 

 lishing Co., New York. — Horticultural 

 books. 



Doubleday, Page & Co., Garden City, 

 L. L — Horticultural and other books 

 and magazines. 



Henry A Dreer, Inc., Philadelphia. — 



The garden of hybrid tea roses was 

 this company's display, using $1,200 of 

 trade space. It was singled out for 

 special honor, being awarded two gold 

 medals, one by the show judges and 

 one by the judges of the American Rose 

 Society. 



W. H. Dugan, Philadelphia. — Green- 

 house and porch movable shading. 



Edwards Folding Box Co., Philadel- 

 phia. — A large line of glazed folding 

 cut flower boxes. 



Farquhar & Co., Boston. — This is a 

 striking group of Azalea Ka?mpferi 

 and Lilium myriophyllum, the color 

 combination making every visitor pause 

 to admire. 



Floral Nurseries, Edgely, Pa. — This 

 wholesale grower of roses for the Phila- 



delphia market has had the enterprise 

 to take space to show a vase of each 

 of the seven varieties of tobcs that are 

 grown, Shawyer, Ward, Sunburst, Kil- 

 larney, Maryland, Ophelia and Double 

 White Elillarney. 



Florists' Telegraph Delivery, Detroit, 

 Mich. — A booth for the exploitation of 

 the quick delivery of fresh flowers at 

 distant places. Albert Poehelon and 

 W. F. Gude in charge. 



Galloway Pottery Co., Philadelphia. 

 — This is a display of garden furniture 

 and the space also includes the pot 

 display of the Whilldin Pottery Co., 

 a collection of antique flower pots re- 

 calling the good old days before Mr. 

 Whilldin began the manufacture of our 

 present standard pots. 



F. R. Grey Co., Philadelphia. — Gar- 

 den furniture. 



Hammond's Slug Shot Works, Bea- 

 con, N. Y. — This is, to the trade, the 

 familiar display of packages of paint, 

 putty and insecticides, and enjoyed the 

 distinction of being the first exhibit 

 completed in the show. B. Hammond 

 and Walter Mott in charge. 



Wm. K. Harris, Philadelphia.— One 



group by this exhibitor included an 

 extremely well grown collection of hy- 

 drangeas, roses, spirseas, rhododen- 

 drons, azaleas, bougainvilleas, ericas 

 and other Easter plants, while a table 

 at another place was devoted exclu- 

 sively to Asplenium Nidus-avis. 



J. G. Harrison & Sons, Berlin, N. J. 



— This exhibitor had a both for a dis- 

 play of shrubs and evergreens and had 

 a number of large evergreens in tubs 

 scattered about the building. 



Joseph Heacock Co., WynQote, Pa. — 



Kentias in various sizes are the princi- 

 pal feature of this display, which is 

 topped by a fine specimen Cibotium 

 Schiedei. Phoenix Roebelenii also is 

 prominent in the group. 



A. Herrmann, New York.— A line of 

 staple articles in florists' supplies, in 

 charge of Charles Ford, Philadelphia 

 agent. 



Hitchings & Co., Elizabeth, N. J.— 



The details of this exhibitor's conser- 

 vatory and show house construction 

 are shown by means of a full-size 

 curved eave greenhouse, with iron bench 

 frame and slate bottomed benches. 

 There are numerous photographs of 

 commercial and private ranges the ex- 

 hibitor has built. J. C. McArthur is 

 in charge. 



Ideal Lighting Co., Davenport, la. — 



The Ideal metal self-watering window 

 box. 



Japanese Perfume Co., New York. — 

 Perfumes. 



Eapteyn & Son, Sassenheim. — This 

 Holland exporter has a booth in which 

 to display tulips, hyacinths and narcissi 

 in considerable variety, the bulbs hav- 

 ing been flowered for the purpose by a 

 Philadelphia customer. 



King Construction Co., North Tona- 

 wanda, N. Y. — A full-size curved eave 

 greenhouse was erected to show the de- 



