60 



The Florists^ Review 



Mabch 30, 1916. 



Rooted 



Chrysanthemum 



Cuttings 



Send for Complete List 

 and Prices 



THE LEO MESSEN CO. 



WHOLISALI FLORISTS 



12th and Race Sts., riDLADELrHIA,rA. 



BALTIMORE. MD. WASHINGTON. D. C. 



Geraniums 



Per 1000 



2-inch $20.00-$25.00 



3-inch 40.00- 45.00 



The best commercial 

 varieties 



GARDENIAS 



The Best 

 $25.00 per ICO 



Selected Stock 

 $15.00 per 100 



50 at 100 rate. 



All perfect flowers. 



The difference in quality is 

 in the size of flowers and length 

 of stems. 



BEAUTIES 



BEAUTY buyers know that if they call ou us their orders will be filled,, and they 

 have the assurance of buying the best on the market. We will have an ample sup- 

 ply of them from now on in all sizes. Our specials are exceptionally fine. Our 

 prices will interest you. 



SPENCER PEAS 



The Best, $1.50 per 100 

 Medium, 75c to $1.00 per 100 

 From all indications there will be 

 plenty of good Peas for this week. If 

 a large quantity is wanted of any one 

 color, there will be no trouble what- 

 ever to fill it. 



CARNATIONS 



500 of the Best for $15.00 

 The quality of our Carnations is 

 worth talking about. We handle only 

 the best commercial varieties and stock 

 well grown. Try a shipment and you 

 will buy agam. 



SNAPDRAGON $1.50-$2.00 per Dozen 



Several shades in Pink ; one is a solid Pink, the most desirable variety on the 

 market. Also White and Yellow, and unusually fine stock. 



Mention Th« R«t1cw wb<>D yon write. 



PHILADELPHIA. 



The Market. 



There is a distinct change in condi- 

 tions, due chiefly to milder weather. All 

 flowers are more plentiful. Business, 

 while good for mid-Lent and the end 

 of March, lacks snap. Staple flowers, 

 such as roses, carnations and daffodils, 

 are in fair demand. Valley continues 

 quite scarce. Gardenias, stocks, forget- 

 me-nots and wallflowers are neglected. 

 Lilac has been selling well. So have 

 Easter lilies; they bring a better price 

 now than at Easter, although, of course, 

 a larger supply would change condi- 

 tions. Single violets are nearing the 

 end of their season. Double violets 

 are not in favor at present. The fea- 

 ture of this market is the heavy supply 

 of fine Spencer sweet peas. Their price 

 has declined, but great numbers are 

 used at the lower figures. "With the 

 Spencers in such grand form, the early- 

 flowering sorts have little chance. 



Beauties are finding a market after 

 their period of scarcity. The other roses 

 have been accumulating a little at 

 times, mostly in the standard varieties. 

 Well grown novelties fare rather better. 

 Carnations are down a peg; the in- 

 creased receipts compel the lower rate. 

 Emperor daffodils are in strong demand. 

 Their quality is superb, their supply 

 limited. Cattleyas are quite plentiful 

 at lower prices; so are snapdragons. 

 The wholesale houses that enjoy an out- 

 of-town business are shipping a consid- 

 erable quantity of stock. Southern 

 daffodils and arbutus are both active 

 at list prices. 



The National Flower Show. 



The preliminary work of two years 

 is over. The Fourth National Flower 

 Show is in full swing at Convention 

 hall. Whether it is a complete or only 

 partial success others must decide. For 

 ourselves it is only necessary to say that 

 we have done our best. Whatever short- 



BERGER BROS. 



Orchid Peas - 

 Daffodils - Tulips - Violets 



Select Roses 

 Easter Lilies - Callas - Daisies 



CHOICE STOCK AT REASONABLE PRICES 



1225 RACE ST. PHILADELPHU 



Mention The ReTlcw when yon wrtf . 



comings there may be are not from want 

 of effort. We hope that this show 

 may be considered a step in advance 

 in horticulture in America. We now 

 know that we have made two blunders. 

 Our largest hall was not nearly large 

 enough and we should have known and 

 squarely met that Sunday closing law in 

 time. Up to March 26 the daily press 

 and the general public believed the 

 show would be open that day, Sunday. 

 This was a serious error. The way 

 that our out-of-town brethren of the 

 profession and their families have come 

 to our city to see the show is most grat- 

 ifying and we are deeply grateful to 

 them for their interest. 



A Credit Association. 



There has been a strong feeling 

 among the wholesale florists in this city 

 throughout the fall and winter in favor 

 of a local credit association. Recent 

 happenings have brought out strongly 

 the need of some system by which 

 credits may be regulated. Under pres- 

 ent conditions it is possible for a buyer 

 to run up accounts with a number of 

 wholesale commission houses. These ac- 

 counts, moderate in themselves, often 

 prove so heavy in the aggregate that 

 they prove unbearable, and a heavy, 

 sometimes a total, loss results. While- 

 these credits are carefully regulated 



