94 



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The Florists' Review 



March 30, 1916. 



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PACIFIC Coast Department 



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Santa Barbara^ OatL — Arthuil Beverley, 

 of the Mission Park Nursery, is going 

 more into the culture of cut flowers, for 

 which there is a greatly increasing de- 

 mand. Mr. Beverley's soil is light and 

 well adapted to the cultivation of early 

 developing stock. He reports business 

 as above the average. 



LOS ANGELES. 



The Market. 



There was more or less slump to 

 business last week, but a brisk demand 

 for funeral work kept stock from ac- 

 cumulating. Staple lines are about as 

 last mentioned, but among the new- 

 comers last week were some magnificent 

 German irises. Early Iris Ksempferi, 

 too, was seen on some of the whole- 

 salers' tables, as well as a magnificent 

 lot of late tulips. In potted stock, 

 hyacinths are showy and good, while 

 rhododendrons and Easter liUes are al- 

 ready appearing. Pot lilacs have not 

 been so good as usual this year, but 

 they are better now than at any pre- 

 vious time. Greens are plentiful, the 

 shortage in plumosus having passed. 

 The common marigold and blue corn- 

 flower make a pretty combination in 

 t^e cheaper flowers. Outdoor Cecile 

 Brunner roses are coming in, helping to 

 offset the shortage in good corsage 

 flowers. 



Various Notes. 



The shortage of Asparagus plumosus 

 has led many growers to consider the 

 possibility of increasing their plant- 

 ings of this popular green. Harry 

 Bailey, of Montebello, has decided to 

 cover an additional acre with lath for 

 this purpose. The lath house will be 

 higher than usually built, in order to 

 take care of seed growing as well as 

 greens, if this becomes necessary. 



The usual meeting of the Pasadena 

 Horticultural Society was held in the 

 board of trade rooms March 17, with a 

 Igood attendance. After the usual busi- 

 ness meeting had bee^i held, B. Mc- 

 Kenzie gave an interesting lecture on 

 ferns, bringing with him to illustrate 

 his remarks a number of fronds of the 

 finer adiantums. A. Farleyense and its 

 culture were gone into by Mr. McKen- 

 zie, his remarks showing him to be an 

 observant fern lover, while the fronds 

 were evidence of his skill as a culti- 

 vator. He has, of course, long been 

 known as a skilled orchid grower. A 

 rising vote of thanks was tendered him 

 for his able paper and an instructive 

 debate took place among those present. 

 Among the members present from Los 

 Angeles were J. McGilvray, Hal 

 Kruckeberg, H. R. Eichards, J. White- 

 head and J. M. Grant. An invitation 

 was given the Pasadena brethren to at- 

 tend the quarterly smoker of the Los 

 Angeles Horticultural Society, to be 

 held April 8. A few bunches of Rain- 

 bow freesias from Alois Frey, of Monte- 

 bello, were shown. 



A visit to Coolidge's Rare Plant Gar- 

 dens, on Colorado street, Pasadena, is 

 always of interest and especially just 

 now, when a number of the rarer shrubs 

 are in bloom. One of the prettiest 



things in bloom is the red-leaved and 

 red-flowered crabapple, both foliage and 

 flbwer being extremely attractive. The 

 Coolidge variety of feijoa, or pineapple 

 guava, is a splendid fruit, as large as a 

 small pear and of excellent flavor. Mr. 

 Coolidge says he hopes to see thousands 

 of acres of this planted before he dies. 

 More unlikely things have happened, 

 for the fruit is good and Mr. Coolidge 

 is a live one for a long span yet. He 

 is making quite a study of the 

 ceanothus, both wild varieties and gar- 

 den hybrids. Herbaceous plants, vines 

 and all classes of ornamental stock are 

 included. An instructive and pleasant 

 time is assured to all who call. 



Geo. W. Smith, formerly of Howard & 

 Smith, has purchased five acres of fine 

 land close to the foothills west of 

 Hollywood, on the Santa Monica boule- 

 vard. The land is practically frostless 

 and at the first blush appears to be too 

 valuable for nursery purposes, but situ- 

 ated as it is on a fine boulevard much 

 used by automobilists, the advertising 

 value will be great and the land 's value 

 will increase rapidly. Mr. Smith pur- 

 poses erecting greenhouses and lath 

 houses there, the whole to form a feeder 

 for his Figueroa street store. The Wall 

 street place he now occupies will be 

 given up shortly. Mr. Smith reports 

 trade as excellent all along the line 

 and classes February of this year as the 

 best in the history of his business. 



J. Eolleri, of the California Cut 

 Flower & Evergreen Co., has been in San 

 Francisco, San Jose and Santa Cruz 

 the last two weeks, looking over the 

 green situation and incidentally look- 

 ing up stock for the rapidly increasing 

 business. Walter Garbett is in charge 

 during his absence. The latter reports 

 trade as excellent. They have taken 

 practically the whole of C. Brazee's 

 cut of daffodils this year and are now 



handling some magnificent tulips from 

 this noted grower. 



L. Lecluse, of Hollywood, and for- 

 merly of Nebraska, has joined L. Trux- 

 ler at the University Nurseries, on 

 Vermont avenue, where they intend 

 going into the nursery and florists' busi- 

 ness. Although this place has gone 

 through some changes during the last 

 few years, Mr. Truxler was established 

 here for a long time and it has a good 

 local reputation. Mr. Lecluse is a hard 

 worker and doubtless they will succeed. 



S. Murata, of Murata & Co., says his 

 company is going to be better prepared 

 to handle Easter business this year than 

 ever before, having made large pur- 

 chases of lilies and other stock for this 

 date. This is one of the few concerns 

 that report business better this year 

 than last. Large shipments of roses, 

 carnations and irises are being handled 

 this week. 



C. Lewis is still on hand at the store 

 of the Freeman-Lewis Co., but intends 

 starting on an eastern trip shortly. 



George Watson is getting large crops 

 of splendid carnations from the new 

 houses at Covina junction. He is ship- 

 ping large quantities of the old stand- 

 ard kinds as well as many of the novel- 

 ties, as he finds he has more than his 

 local trade will take care of. 



Alois Frey, of Crown Point, Ind., left 

 March 21 for home. Mr. Frey has 

 again contracted with J. Dieterich for 

 land for growing his Rainbow freesias 

 next year. 



H. W. Turner is growing a far greater 

 number of roses this year than ever 

 before for selling in young stock. Not 

 only the indoor forcing kinds, but also 

 the outdoor kinds are getting atten- 

 tion and he is making a big drive 

 with the polyantha and other baby 

 types. It is interesting in this connec- 

 tion to note what a number of roses 



HERE ARE THE PLANTS YOU NEED NOW 



100 1000 100 1000 



Btr«ptOBOl«n JamesonU 12.60 $20.00 Fablana Imbrloata, beautiful 



Lantmmw, all best named varie- heath-like shrub, pure white 



ties and true to color, including flowers , .18.00 $26.00 



Tethys. Ball of Gold and Craigii 2.50 20.00 g^^^ Bonllr. 2.00 16.00 



LanteiutSt oroAplnK« Sellowiana 

 or Delicatissima. fine for baskets 8.00 26.00 Salvto Glory ol Stutt«art 2.00 16.00 



Ldbonla Floribunda 2.00 15.00 Heliotrop**, purple 2.00 16.00 



Lignatnun Nejmlensa (Nepal Privet). $6.00 per 1000: well rooted. 



CHBTSAMTHKMUMB -Exhibition varieties. All the best, now ready, 6c each. Buy now and 



propacate. Commercial varieties later. 



AIX WKIX ROOTKD 2-INCH STOCK 



GERMAIN SEED & riANT CO., szs^szmso sr Niii st, Us Anfeles, Ctl. 



IICBtko Tfc* BOTlaw wbea jtm wrtf » 



CAUFORNIA CUT FLOWER and 

 EVERGREEN CO. 



WHOLISAU FLORISTS and SUPPUKS 



Wire or m&il orders giren prompt and careful attention. Specialista in 



loni^ distance shipmenta. 



316 South Broadway Phone Broadway 2369 Los Angeles, Cal. 



•^ Always mention the Florists* Review when writing advcrtiaers j* 



