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NATIONAL SHOW A 



GREAT SUCCESS 



The j'ourlh National Flower Show of th< Sociiiij of American Flo- 

 rists, held last week at Philadclphiu, has set a new mark for trade exhibi- 

 tions ill America. The best feature of it nuis that, now it is ov( r, 

 cveryhodjj is satisfied with the results <ichi<r<d under the handicap of an 

 inadequate building. 



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IlEN the National Flowor 

 ^m ^^ Sliow closecl its tloois in 

 \^y / (louvontiou hall, I'liiladcl- 

 j^^Wuti pliia, on the night of April 

 L', it had scored the great 

 est success in the history 

 of flower shows in Amer- 

 ica. Not only was it the 

 largest show ever held in 

 America, but it had been 

 seen by niine people; not only had it 

 cost more money than any previous 

 show, but the funds necessary for a 

 financial success had been obtained 

 without recourse to the guarantors, 

 who therefore will share in the profits 

 of the show. 



Of course it is too early to Ik 

 to state with authority what th^ 

 • onie has been, but it is thought that, 

 even with the loss of 

 the first Sunday's an- 

 ticipated gate receipts, 

 the show had covered 

 all expenses by ^larch 

 ?>0, leaving the gate of 

 the last three days as 

 l)Ossible profit. 



All Pleased. 



But of far greater 

 importance than a prof- 

 it from the show is the 

 fact that everj'one con- 

 nected with it is satis- 

 fied with the outcome. 

 First of all, the Phila- 

 delphia public was 

 pleased. The show oc- 

 cupied a larger place 

 in the thoughts and 

 conversation of the 

 people of the city than 

 has been the case with 

 any previous national 

 show, and the comment 

 was unanimously fa- 

 vorable. The result is 

 that much good was 

 done the trade; flori- 

 (ultural interest was 

 stimulateil as never be- 

 fore. The benefits will 

 bo far-reachiug. 



Did Big Business. 



Of s e 1' n d impor- 

 tance is the fact that 

 Piiiladelphia florists 

 a n d gardeners feel 

 that the success 

 achieved compensates 

 them for their efforts, 

 which w ere by no 

 means slight. 



Anil till' ('xliil)itors arc |>lcas('il tlo'v 

 all did business. Those who bougiit 

 trade space and sought ordois nearl\' 

 all say they found the effort profitable 

 in spite of the high cost per foot made 

 necessary by the inadequacy of the 

 l)uil<ling to accommodate all comci >. 

 In many cases it is reported that tin' 

 orders booked constitute the l)Ost recorii 

 thus far nuide at any trade exhibit ion 

 or convention and this report coiiic- 

 froiu some who looked to the public fm 

 their orders as well as from thost' wlm 

 sought the patronage of the trade \ is 

 itors. The number of trade visitors 

 exceeded anything hei'etofore knnwn. 

 but the attendance of florists fell nlV 

 after New York day, instead of in 

 creasing, as bad been expeited. 



The effect of niaunitude and excel 



A Glimpse of the Trade's Display Section in the National Show * 



Icncc ill till' sIkiw iiii(|ii('st ionablv gi'cw 

 nil one with each succeeding day and 

 at the close each trade visitor was ready 

 to subscribe to tlie verdict that every 

 shortcoming in tiie exhibition <'ould be 

 traced to the unalterable condition of 

 ii\ ercrowiling yrowiuy- out of the deplor- 

 able inailequacy of the building; that, 

 this iiandicap considered, the manage- 

 ment had done extremely W(dl, taking 

 advantage of every opportunity and sur- 

 mounting every obstacle ill the best pos- 

 -ilde way. 



The Attendance. 



The crowd that filled the liall each 

 day until the doors closed Sunday even- 

 ing, April J, continued to be a marvel 

 to all. That such immense numbers of 

 people would 1:0 to a J'hiladelphia show 

 was almost past local 

 bidief. So e|(i;it was 

 the press in the biiilil- 

 ing that T h u r s d ay 

 evening the doors were 

 closed for a time to 

 pi e\ent o\ iTcruwding. 

 A de\ ii t the man- 

 agement to iiavo the 

 siiow open to all on the 

 second Sunday, April 

 -, w;is successful. An 

 asv(ii-iate iiieiiiln>rshi|i 

 I'ad-v III the S. A. F., 

 uooil from April L'. 

 I'.'li;. io April ■_', I!H7. 

 w.-i-- put on sale ;it the 

 hall and at four down- 

 town stores until Sat- 

 urday night. April 1. 

 These badges, with two 

 American tlai;s crossed 

 on a button with a 

 scarlet riblion aftaidicil. 

 were sold at iM cents 

 each. N e a r 1 y .".OOo 

 were sold. I]\ erv re 

 -jiectalde lo(d<ing pei" 

 -on was let in fi-ee Sun 

 d ay. A pr i 1 l'. Th.' 

 crowd was enormous. 

 • 'onservative ] u d g e - 

 estimated that the re 

 ceipts foi' the last 

 lliiee days were profit 

 oxer all expenses, or. 

 .•I'; they tersely ex- 

 pressed it, were \el\et. 

 It was ::l ;it if\ lli;^-. 



Information Bureau. 



That no fiiture \a 

 tioiial Flower S h o w 

 will be coiiipli'te witli 

 out an iiifiiirnatioii 



