82 



The Florists' Revkw 



Apbil 6, 1916. 



9*' 



BMabUsbed. 1897. by O. L. aRANT. 



Pabnahed every Thnraday by 

 Thk Ploeists' Pcbushino Co« 



630-680 Oaxton Balldlng, 



608 South Dearborn St., Ohlcaca 



Tele., Wabash 8195. 



Bagiatered cable addreH, 



Florvlew, Chli^wo. 



Entered as second class matter 

 Bee. 8. 1897, at the poet-offlce at Ohl> 

 caso, IIU under tlie Act of March 

 8,1879. 



Subscription price, $1.00 a year. 

 To Oanada, $2.00; to Europe. Is.OQ. 



AdTertlsinr rates quoted upon 

 request Only strictly trade ad* 

 Terttolnr accepted. 



n 



NOTICE. 



It ia impossible to guarantee 



the insertion, diseontinaanee or 



altomtion of an j advertisement 



unless instructions are receiTod 



BY 6 P. M. TUESDAY. 



SOCIETY OF AXERICAK FTOKISTS. 

 (ncorporated by Act of Congress, March 4, 1901. 



Officers for 1016: President, Daniel MacRorle. 

 San Francisco; vice-president, R. C. Kerr, Hous- 

 ton, Tex.; secretary, John YounR, 63 W. 28th 

 St., New York City; treasurer, W. F. Kastlng, 

 Baffalo. 



Thirty-second annnal conTention, Houston, 

 Texas. August 15 to 18. 1016. 



Results bring advertising. 

 The Review brings results. 



The indications are there will be none 

 too many vincas this spring. The demand 

 has increased amazingly the last couple 

 ■of years. 



Now is the time to arrange for the 

 Easter annex, or the downtown store that 

 is to make it possible to double your 

 flales April 21 and 22. 



Among newer American roses, Hadley, 

 Hoosier Beauty, Mrs. Russell, Ophelia 

 and Radiance all are winning their way 

 in England, where they are succeeding 

 ■under glass as well as in the open ground. 



The Rotterdam, the biggest boat run- 

 ning between Rotterdam and New York, 

 has been laid up. If the reduction of 

 shipping space keeps on it will be diflS- 

 ■cult to move bulb and plant imports this 

 -season. 



The American Dahlia Society has is- 

 •sued No. 2 of its series of bulletins, a 

 pamphlet of eight pages edited by Secre- 

 tary Dick. The society 's classification of 

 •dahlias and a list of the society's mem- 

 bers are included. 



C. W. Johnson, Morgan Park, 111., sec- 

 retary of the American Chrysanthiemum 

 Society, last week issued that organiza- 

 tion's annual volume, containing the pro- 

 ■ceedings of the fourteenth' annual meet- 

 ing at Cleveland last autumn, list of va- 

 rieties disseminated in 1915, tabulated 

 flcores, the seedings examined by the 

 judges last season, which were published 

 in The Review at the time; list of mem- 

 bers and much other information of spe- 

 cial interest to chrysanthemum growers. 



honorabi;e mention. 



Not a few subscribers save them- 

 selves the bother of annual renewal by 

 sending The Review $2, $3, or some- 

 times $5, instead of the dollar bill that 

 insures fifty-two visits of the paper. 

 Among those who have this week en- 

 rolled themselves for more than one 

 year in advance are: 



THKEB YEARS. 



Baer, George, New Hyde Park, N. Y. 



TWO YEARS. 



Curtis, C. W., Irondequoit, N. Y. 

 Regnal, H. M., Waterbury, Conn. 

 Long, Walter P., West Grove, Pa. 

 Brazee, Cbas., Wilmington. Cal. 

 McDowell. J. A., Mexico City, Mexico. 

 Western Orchid Co., Alameda, Cal. 

 Craft, Mrs. Edward, Blue Rapids, Kan. 

 Burns, J. P., Bellevue, Wash. 

 Cole Bros., Peoria, 111. 

 Thomas, G., New Orleans, La. 



The Review stops coming when the 

 subscription runs out. The green no- 

 tice with the last copy tells^ the story; 

 no bills are run up; no duns are sent. 



WATCH US GROW. 



The Classified ad section of The Re- 

 view makes a new record again this 

 week. With twenty and one-half pages 

 of the "Little Wonder Workers," as 

 one subscriber called them, the depart- 

 ment rtiis week is nearly two-thirds of 

 a page ahead of last week and a page 

 and one-half ahead of last spring's best 

 record.' 



The department grows because the 

 ads pay the advertisers big returns. 



"WHO STIIiL WANT PLANTS." 



Here's how seasonable stock moves 

 when it is advertised in The Review: 



The small ad in The Review made my rose 

 plants disappear faster than the fresh baked po- 

 toto pancakes did when put on the lunch counter 

 in a Milwaukee saloon, and they certainly went 

 fast enough! Kindly discontinue my ad or I 

 will be broke paying all the postage returning 

 checks to tbe florists who still want plants. — 

 W. H. Amllng, Maywood, 111., April 3, 1916. 



When you hear a man complain of 

 the cost of advertising you can be 

 pretty sure he spends a good bit of 

 money elsewhere than in The Review. 



FLOWERS ARE SMILES. 



Smile a little, smile a little, as you pass along, 

 .Not alone ^^hen life is pleasant, but wlieu things 



go wrong. 

 Do not make the way seem liarUer by a sullen 



face; 

 Smile a little, smile a little, brighten up the 



place. 



It is on the card of the Boston busi- 

 ness man •^ho wrote to Penn the Flo- 

 rist the letter from which the following 

 is taken: 



Flowers have always seemed to me to be 

 smiles in colors, and tlie following incident 

 seems to support my belief: 



I always wear a buttonhole from choice, and 

 use a certain elevated station from necessity. 

 Tbe elderly, sad-faced ticket chopper must have 

 noticed me, for on a recent stormy morning 

 when my coat was btittoned closely around my 

 throat, he abruptly blurted out, "1 see you ain't 

 got it today!" 



As 1 turned back, I knew at once what he bad 

 missed. Then I unbuttoned my overcoat and 

 showed him tbe flowers smiling up at him, and 

 Remarked, "I got you that time." The smile 

 that spread over his face amply repaid for the 

 brief delay. 



The girl at the ticket window told me later 

 that it was the first time she had ever seen the 

 old man smile. Best of all, he keeps it up, for 

 every time I pass the ticket chopper, he smiles— 

 not at me, but at the flower^ 



Here's an Inexpensive way to promote smiles 

 in a world that takes Itself much too seriously. 

 Sincerely, 



Harry F. Merrltt. 



TO TRACE DELINQUENTS. 



A bill that, if enacted into law, would 

 be of great aid to merchants in locating 

 delinquent debtors who leave for parts 

 unknown without advising their cred- 



itors of prospective destinations, has 

 just been introduced into the House of 

 Representatives by Congressman George 

 R. Smith, of Minneapolis. This bill (H. 

 R. 10399) provides "That postmasters 

 and others in the postal service shall not 

 give to unauthorized persons informa- 

 tion concerning mail matter, provided, 

 that this shall not prohibit postmasters 

 from giving information as to the ad- 

 dresses of patrons of their of&ces to 

 such persons as are known to desire the 

 information for lawful and proper pur- 

 poses." The bill has been referred to 

 the House Committee on Post OflSces 

 and Post Roads. C. L. L, 



NEW YORE'S SPRING SHOW. 



The spring show of the New York 

 Florists' Club and the Horticultural 

 Society of New York opened at the 

 Grand Central Palace during the a;fter- 

 noon of April 5 for a week 's run. While 

 in an incomplete state at the time of 

 this writing, it is apparent that the 

 show will be jan excellent one and a 

 large attendance of the public is antici- 

 pated, as the press work has been the 

 best thus far obtained for a show in 

 New York city. The trade visitors will 

 be entertained by the Florists' Club at 

 its annual dinner, with which will be 

 combined a dance, Saturday evening, 

 April 8, at Hotel Biltmore. 



The New York exhibition opened 

 promptly on time and is the grandest 

 show ever staged in America. The 

 weather is perfect and there were a • 

 thousand waiting at the doors for the 

 opening hour. Every foot of space is 

 occupied. The show includes phenom- 

 enal pot grown stock, jr fine display by 

 the park department, four grand rose 

 gardens, three rock gardens, five gar- 

 deners' groups of 300 square feet each, 

 five great orchid banks, one bulb garden 

 occupying 500 square feet, beautiful 

 exhibits by leading retail florists, nu- 

 merous trade exhibits and many special 

 features. It is estimated the attendance 

 will be 150,000. C. H. Totty. 



CHICAGO. 



The Market. 



Chicago market conditions, while far 

 from satisfactory, are much better than 

 they were a week ago. To say that 

 demand is sluggish would be to convey 

 an erroneous impression. To say that 

 demand is in abeyance would more 

 nearly express the true, state of affairs. » 

 For while both conditions may bear 

 the same appearance, there is an im- 

 palpable something about the latter 

 that makes itself felt. This something 

 is abroad in the market now. The 

 shipping business, however, pursues the 

 even tenor of its way, undisturbed by 

 froward local winds. 



Really good Beauties are arriving on 

 the market in such nunjbers that no ^ 

 difiiculty is experienced in filling the 

 largest orders. This has quite natu- 

 rally had a tendency jto lower prices. 

 Other roses are in good supply and 

 they are not clearing, at satisfactory 

 prices. Moreover, it cannot be said that 

 this or that variety leads in demand, 

 for it is necessary to push all varieties 

 alike most assiduously. Prices average 

 the lowest of the year to date. 



Carnations are in only fair supply, 

 but it is gratifying to note the small 

 proportion of splits. Small as the re- 



