April 6, 1916. 



The Florists' Review 37 



Plain Facts 



Would it sound strange to you if we made the statement that we would 

 rather accept fewer additional orders to our already greatly increased ship- 

 ping business? 



Let us explain — it is not that we will have insufficient stock to take care 

 of the big Easter rush nor that we believe in sitting still and waiting for busi- 

 ness to be brought to us, but we do believe, if necessary, in accepting fewer 

 additional orders and taking care of those we do accept in the right way. 

 That is, in the way which will mean a satisfied customer, and a friend, who 

 will be coming back for more stock. 



We are not spending our good money on this ad in an endeavor to secure 

 all the orders that will be placed this Easter, but to let you know that we 

 are going to be in position to ta^e care of more business than ever before. Of 

 course, we want to take on new accounts, but we want a« chance to satisfy 

 them, so that we can make a friend, as well as customer. Therefore, we do 

 not think we are asking too much when we request you to get that Easter 

 order in early, and let us show you just what KENNICOTT SERVICE plus 

 KENNICOTT QUALITY CUTS really means. Then you'll know the 

 reason why our business has been making such a consistent growth month 

 by month, year by year. 



You ought to know by this time, from past experience, that talk is cheap 

 — we do not believe in making a big noise and then falling down. What we 

 want is repeat orders. We are telling you facts, we will try our best to help 

 you out in a pinch ; but the orders booked ahead naturally must be taken 

 care of first. 



Please do not misunderstand these statements, for we do not want you 

 to think that we have not the source of supply that a large house must have 

 to take care of one of these big rushes, but past experience has proven to us 

 that an order given to us a little ahead of time is more apt to give us a new, 

 regular account than one sent in the last minute. 



Send that order in as soon as possible and we will show you what 

 KENNICOTT SERVICE and KENNICOTT QUALITY CUTS are. We 

 have the stock ; in fact, will have much greater supply than ever before, as 

 we now have many big ranges of glass backing us that we did not have last 

 Easter and our business at that time was the largest we ever handled for a 

 like period. 



WATCH REVIEW FOR PRICE LIST 

 NEXT WEEK 



Established 1883 Incorporated 1892 



KENNICOTT Bros. Co. 



WHOLESALE COMMISSION FLORISTS 

 163-5 North Wabash Avenue, Chicago, Illinois 



