Filled with Enthusiasm as the result of an unexpectedly good 

 season, the Trade is making preparations for a record Easter 



EVKli ill tlu' liistory of tlif 

 flower husiiiess lias there 

 lioeii a fairer prospect i'or 

 tlie I'laster trade, '{'akiiiy 

 the country by and larf,M'. 

 ])rosperity ii e \' e r was 

 greater; there is no iin- 

 eniployiiient ; the people 

 liavc plenty of money and 

 the hifjh (Icgree of activ- 

 ity in practically all lines of business 

 shows, that the money is heiii}.^ spent 

 tieely. Also, in spite of the fact tiiat 

 this is an exceptionally late Kaster. 

 ^M'ather conditions are such tiiat peo- 

 ple are awaiting the arrival of spring 

 with i\eencst anticipation. 



Spring Thoughts of Flowers. 



Easter, coming so late, almost surely 

 will bring bright, warm spring -weather 

 and the press of 

 purchasers April ■ 

 ■2'2 promises to ' 

 break all records I 

 in this trade. 



Christmas was 

 excellent with 

 nearly all florists 

 who "^ retail, busi- 

 ness up to Ash 

 Wednesday was 

 rather better than 

 in any reccnit 

 year, and during 

 Lent demand for 

 flowers has been 

 ahead of ordinary 

 rei'orils. The re- 

 sult has been that 

 the trade has un- 

 dertaken Easter 

 preparations with 

 ,in unusual degree 

 "f enthusiasm. 

 I'a-ter for many 

 >ears was tli(> big 

 'lay in the florists ' 

 bvisiness; recently 

 i t has b (> e n 

 iqnaled, if not 

 ' !• 1 i p s c d , b y 

 "'liristnias sales, 

 but the energy 

 that is being put 

 into preparations 

 ior next week's 

 selling promises 

 thiv \(>;ir to iiut 



Master bark at the head of the pidi-c's 

 <iiin of special flower days. 



Plans for Three Busy Days. 



As the flower business has broad- 

 I'lieil, florists who retail have gi\en in- 

 ireased attention to the ad\'aiice 

 |ire]iaratioiis for special days. It lias 

 come to be recognized that the sales 

 for such a ila,\' as Easter, once limited 

 by the sujijily of stock, of recent years 

 have been limiteil jirincipally by one's 

 ability to wait on trade. In spite of 

 the best efforts of the retailers, the 

 jpiiblic jiersists in juitting off pur(dias- 

 iiig until the last moineiit. One retail 

 florist, in studying his sales records, 

 finds that he does rather less than the 

 normal business for the first three days 

 i)f the week preceding I'aster; that liy 

 W'ediiesd.'iv the bmers ar(> nibbliiii'. 



iiut that tlie Kaster sales \ii1nally all 

 are inadi; in the last three d.iy>. Ilis 

 record shows that he does iiinic busi 

 iiess (III the Saturday [irect'din- J'Lastei 

 than ill all the rest of the week, wiiile 

 I'riday easily douldes Thu!s,l;iy"s sales. 

 Notations in his meniorandiiin book, a 

 \(>hime e\'ery florist sliould own ami 

 use, indicate that almost always a 

 pleasant Easter tSatur<lay sei^- many 

 customers turned away because of tin- 

 inability to wait on tlieni piompt ly. 



Extra Help and Space. 



The problem, then, is tn 'iexise the 

 means of waiting on an increased iiiim 

 ber of customers during; the slmrt 

 lioiiis (if tln> l-laster rush. '{'•• a cert;iiii 

 extent the jiressure is ndiexed \iv \\:i\ 

 iiiU all stdck marked in |ilaiii fiyure^ 

 ••Hid eii|pl(iyiiig a ininiber dl' extra sales- 

 he r ^ (i i, - 



|i|lce> I 

 lldwers ni'e 

 W lit ten cili 



I'lackbdard 



\\ (Ilk I'dOIII. 



■ ' \\dol lal 

 i.\ in- the 

 mark i~ m 



T h e 



;ill cut 



pia iiily 



a iariie 



in the 



while 

 lel Ca' 



[irice 



e\'ei\' 



I'lant. l-.'xtra lielp 

 ■••■ipalde ,,<■ takiii- 

 drders when mei 

 • handise i~ thus 

 plainly pil.-ed usu 



•■illy C'lll I.e lia.f 

 aidi -dl\es due 



pan dl' tile piui. 



I''ln. The (|Ue-fi,ii, 

 then i- Id dlifain 

 >iillicicail -elliii- 

 ^i'ace. it' this i-. 

 unobtaii 



i lllpdM^ 

 t 



! II 



nr 



/*. 



The Fashion Nowadays is to Put in Everything Within Reach. 



w hat 

 can d 



• )fteli. 

 liei:;||i 

 is \ ar 



be us( 



-ales. 



an 



is 



doabI( 



biisines- b\- 



t i s i n L,'- . 



(•\ervlioi|\ 



ni/es tli.at 



tJK^re is -II 



• . ii 



iinit d!. 



lidl'isf 



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lldW e\ ,■!■. ;, 



dlill^ -tdfc 



lilt and can 

 d I'di' plant 



Sll 



\\"\t\] Slli-ll 



annex .a ibn-i-t 

 in iMi-itidii ti> 



ni' 



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 ,'id\ fi 



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