38 



The Florists' Review 



April 13, 1916. 



Taasendicbon, or Thousand Beauties. 



stock in the markets, advertising is one 

 of the big facts of business that can- 

 not be overlooked. 



Big Stock Being Bought. 



Perhaps the plainest evidence of the 

 preparations being made for this 

 year's Easter business lies in the or- 

 ders now being shipped in hot haste 

 by dealers in florists' supplies. It is 

 the unanimous report of these enter- 

 prising people that the Easter business 

 IS breaking all records. Particularly 

 is this true with regard to the basket 

 sales. The increase in the use of 

 baskets for the embellishment of 

 plants is one of the remarkable fea- 

 tures in the recent trend of the trade. 



Whereas, last year there was a short- 

 age of supplies even though business 

 then was not so good as now, this year 

 there is plenty of merchandise; home 

 manufacture has become the rule and 

 the supply houses are working their 

 factories long hours turning out the 

 goods the trade demands. 



It is said by the supply dealers that 

 the average florist is ordsiong more 

 than double the stock he bought last 

 Easter. Except for a few special 

 Easter novelties no risk is involved, 

 because anything unsold at Easter will 

 be useful in the weeks that will follow. 



Baskets and Bibbons Everywhere. 



Next to baskets, ribbons are in de- 

 mand. Perhaps one of the reasons why 

 low-priced baskets are selling so well 

 this season is because crepe paper pot 

 covers, especially in green, are scarce 

 and higher in price. At any rate, a 

 greater proportion than ever before of 

 the Easter pots will be decked out with 

 basket and ribbon. 



BCaiiy Plants and Fine Ones. 



The cold spring has been unexpect- 

 edly favorable for the growers of 

 Easter plants and the stock not only 

 is the largest ever provided but the 

 quality is unusually flne. Of course 

 the lily is the leader, as it probably al- 

 ways will be at Easter, but the supply 

 of rose plants has been greatly in- 

 creased. Tausendschon is the favorite 

 variety and when well done is unex- 

 celled as an Easter pot plant. There 

 also has been a marked increase in the 

 quantity of hydrangeas grown this 

 Easter, the result of increased apprecia- 

 tion of the merits of the new French 

 varieties. Azaleas are rather less abun- 

 dant than last year, as is bulbous stock, 

 two weeks difference in date and an 

 appreciable difference in the all-sea- 

 son's demand having operated to re- 

 duce the supply in this line. 



Cut Flowers in I«arge Supply. 



There are obvious reasons why 

 many florists prefer to push plants at 

 each holiday, but at the same time it 



Rhododendrons Are Ascendant* 



is far easier to handle cut flowers — 

 and far easier to obtain a supply at the 

 last minute. The principal markets 

 throughout the country this season 

 show a reinarkable degree of uniform- 

 ity with regard to the prospect for 

 Easter stock. The rose will get an 

 unusual part of the holiday business. 

 There are good crops of roses almost 

 everywhere; large in quantity, good in 

 quality. Carnation crops are rather 

 lighter than normal at this season. 

 Bulbous stock, too, is in somewhat less 

 supply than usual. Because of the late 

 date, violets are not as safe as usual 

 and the bulk of the demand for cor- 

 sage flowers will be turned to sweet 

 peas. Of these the supply is larger 

 and finer than ever before. Of Easter 

 lilies, cut, the supply is increasing so 

 steadily that prices, even in this year 

 of unusual demand, are scarcely so 

 good as in other years. 



All the conditions are right for a 

 record run of sales next week. 



prietor of H. C. Strobell & Co., of 895 

 Broad street, has filed schedules which 

 give his liabilities as $127,638.29, which 

 includes three mortgages covering the 

 property where the store was located, 

 aggregating $109,000. According to the 

 schedules, the assets are $157,476.27, in- 

 cluding a valuation of $150,000 on the 

 property on Broad street. The personal 

 property consists of five greenhouses at 

 101 Elizabeth avenue, valued at $1,500; 

 the contents of the greenhouses, valued 

 at $2,500, and outstanding accounts 

 amounting to $895, most of which are 

 owing from patrons. Mrs. Gaven Spence 

 holds the first mortgage on the Broad 

 street property, the mortgage being for 

 $80,000. H. i). McCormack, of Kenvil, 

 formerly of Newark, holds the second 

 mortgage of $20,000. Taxes amounting 

 to $4,317 are due the city, as well, as 

 assessments amounting to several hun- 

 dred dollars. Mr. Strobell states that he 

 borrowed $4,000 from his wife and bor- 

 rowed the loan value of his insurance to 

 pay off the outstanding obligations on 

 his realty holdings. A meeting of the 

 creditors of the concern has been 

 called for April 19, when claims will be 

 filed and a trustee- elected. B. B. M. 



Philadelphia, Pa. — A meeting of the 

 creditors of Ludwig P. Vollers was held 

 April 7. Mr. Vollers, who conducted his 

 business under the name of Vollers' 

 House of Flowers, at 1725 Chestnut 

 street, places his assets at $5,000 and his 

 liabilities at $12,000. S. S. Pennock was 

 chosen to carry on the business in the 

 interests of the creditors at present. 



INDIANA FLOBISTS MEET. 



Best Session in Years. 



The State Florists' Association of 



BUSINESS EMBABBASSMENTS. 

 Newark, N. J.— Harry C. Strobell, pro- 



Roses Arc Most Popular. 



