42 



The Florists' Review 



April 13, 1916. 



this to be the case if you stop to con- 

 sider the number of customers who ask 

 the price before buying the article you 

 show them and compare their number 

 with the number of those who buy 

 without asking the price. 



Apply iHiis Test. 



When you have finished your ad, read 

 it over and ask yourself the question, 

 "Will it sell?" If the answer is 

 "No," don't print it; write another. 



Many people think that plants and 

 cut flowers are like Topsy, who "just 

 growed," but in the trade we know 

 thgit success in growing is in propor- 

 tion to the mental and physical effort 

 put into the work. It is so in adver- 

 tising. There are many ways of reach- 

 ing the buyers and the results are in 

 proportion to the intelligent effort put 

 into the appeal. 



BUFF^UijO'S QBEATEST SHOW. 



Elks and Florists Cooperate. 



The combination of women's and 

 men's fashions and all that goes with 

 them could not outshine the magnitude 

 of the exhibits made by the florists at 

 the flower and fashion show given by 

 the Buffalo B. P. O. E. and the Buffalo 



Florists' Club at the Broadway Audi- 

 torium, Buffalo, April 6 to 12. Charles 

 Schoenhut was chairman of the com- 

 mittee appointed by the Florists' Club 

 to arrange the scheme of decorations 

 and exhibits, and the success of the 

 show in a large measure is credited to 

 the efforts of Mr. Schoenhut. 



The carnations, roses, snapdragons, 

 sweet peas, lilies, tulips, daffodils, nar- 

 cissi, azaleas, rhododendrons, pansies, 

 spiraeas and hydrangeas exhibited by 

 the florists were the finest specimens 

 ever beheld in Buffalo. The judges were 

 Henry F. Elbers, of the South park con- 

 servatory, George Kayser, of the Dela- 

 ware park conservatory, and Charles 

 Keitsch, of Humboldt park, all of Buf- 

 falo. 



The Awards. 



The awards were: 



One hundred pink sweet peas — David Scott, of 

 Corfu, N. Y., first; C. F. Guenther, of Ham- 

 burg, N. Y., second; David Scott, third. 



One hundred ■white sweet peas — W. Prelsach, 

 of Corfu, N. Y., first. 



Lilies — L. H. Neubeck, of Buffalo, first; W. J. 

 Palmer & Son, of Buffalo, second; Charles Sandl- 

 ford, of Buffalo, third. 



Tulips — Charles Sandlford, first. 



Daffodils — Charles Sandlford, first. 



Narcissi — Charles Sandlford, first. 



Azaleas — W. J. Palmer & Son, first; Charles 

 Schoenhut, of Buffalo, second. 



Azaleas, specimen — W. J. Palmer & Son, first. 



Rambler roses — Charles Sandlford, first. 



Rhododendrons — Charles Sandlford, first. 



fLOWERS 



In evtrjf boBe Ui nu^feri abound. 



In every chiMcb whtcb tlic clwiiie* *ouBd. 

 Send ibtm lo-faKK-r. WMet. bTothrr. 



To IfWMU, MuivcK c^ccthMrt ^Md araihcr 



S*ad tb«ai to on* tod *ll. 



L«t ilwlr trtfnncc into ncti InanH. 

 Hipp) tt>o*|bt«, and ■ll.wtll b« )im(,«>. 



II ibc.(k»*>cra.lr««h CM. coac tron Tatro 



Flowers for the Home 

 Church and Individual 



^S the Eaiter lime approaches we think of the 

 •O Ttsen lUird, the purest and rrtoil heautijul oj 

 all, and oi we ihirrk oJ H'"' ""d celcbiolc the 

 'JtAlf a>hy 'TOt lei everything be htukmg the oerrf 

 bed possible, he the most cheerful; lei every church, 

 eoery home be blooming with b;auly and Id the air 

 be filled with ijeet perfume from the fragrant flowers. 



Emit' alto htralth lite tfinttf hme. Ihc awatftimf of nalurt-- 

 ulhen Ihc buJt btfm to hunl and the hnds begin lt> pour oul ihei' 

 Joyaui notes upon 4tte airfo greet ui on then return It is very 

 fitlmt thai ux celekrate the occasion uiifh Howtrs, CcJ's most 

 beautiful gift to man 



We have been ivepanng to wfiply the ftouxr loving ptopk of 

 our city with seasonable Spring Jlowers and apfmpiiale gnwing- 

 planlijor this occasion.. We have the laigesi diifJay tf cut 

 /foilen and gmiang filattls we have evei diuJayed. btaulijul /an 

 o/ Carnations, Koao. Tullft Hyacinths and every kind of flower 

 appropriate lor EaJer.mJuJing those beaunful hosier hliei thai 

 phut the eye and reach the heart qf every Inoer of flamxrs. We 

 have a gcrgeoos supply of these potted plants and can make 

 Jeltdtry at any time. 



<W%»m f» lAe d b t miiim ■abound-In im Ihrge green houses-.' 

 Itiey aie fresh cut end packed so thai they ulili reach their desli- 

 nalian m perfect condition, Let us all remind those who are nol 

 with us en Easier SunJat/ that our thoughts are of them— mother, 

 father, brolhfi.'sislei.Mtdhearl, friends and all should be re- 

 rAembered on Easter. 



'tlXPHONC lom orfen rf »ou ctaaoT com* jo»r~U. 

 11 woMld b« ol kdnnMg* lo pU<e yowt ordrf M Mily »» 

 ItoMlMr for your tMw Ftowcn. Wiiw o»«ndw« wiBiMi* 

 lh*-flowcr» K> ik» p«rtT T0« Omu^ ibein ieiil to.. 



EDWARD TATRO 



Pansies — Louis H. Neubeck, first. 



Splreeas — W. J. Palmer & Son, first; Charles 

 Sandlford, second. 



Hydrangeas — W. J. Palmer & Son, flrtt. 



Fifty pink carnations — W. 3. Palmer & Son, 

 first; C. F. Christensen, of Willlamsville, N. Y., 

 second; Erie Floral Co., of Krie, Pa., third. 



Fifty white carnations — W. J. Palmer & Son. 

 first; C. F. Christensen, second; Brie Floral Co., 

 third. 



Fifty red carnations — W. J. Palmer & Son, 

 first; C. F. Christensen, second; John Prelsach, 

 of Corfu, N. Y., third. 



Fifty light pink carnations— David Scott, first; 

 Erie Floral Co., second; W. J. Palmer & Son, 

 third. 



Mixed carnations — W. 3. Palmer & Son, first; 

 O. F. Guenther, second. 



Klllarney — W. J. Palmer & Son, first; Erie 

 Floral Co., second; C. F. Guenther, third. 



White Klllarney— W. J. Palmer & Son, first; 

 Erie Floral Co., second; C. F. Guenther, third. 



Bon Sllene — W.J. Palmer & Son, first. 



Twenty-flve Ophelia — W. J. Palmer & Son, 

 first; Erie Floral Co., second. 



Twenty-five roses, any red — W. J. Palmer & 

 Son, first. 



Twenty-flve roses, mixed colors — W, J. Palmer 

 & Son, first. 



Snapdragon — W. J. Palmer & Son, first; L. C. 

 Stroh, of Batavla, N. Y., second; David Scott, 



t''*r<^- -r, ^ -r, 



E. C. B. 



Tlie Leading Florid of Centnl Kansas: 



407 E«A Iron Ave. Phone 268 



Tbb Was a Full Page Ad in a Small Qty Paper, Where Space is Cheap. 



SHORTAGE OF PABIS OKBEN. 



With the prices of all raw materials 

 soaring, manufacturers of Paris green 

 have cut down their production consid- 

 erably, and, with the season of strong 

 demand only a few weeks away, ex- 

 press doubt that they will have a suf- 

 ficient stock on hand to fill normal re- 

 quirements. The price of Paris green, 

 which stood at 12 cents a pound a year 

 ago, has advanced to 32 cents, and if 

 the expected shortage develops will 

 probably go higher, but manufacturers 

 do not believe that this will affect the 

 demand to any great extent, as the 

 product is a necessity. They point out 

 that the price has not risen in propor- 

 tion to the increased costs of manufac- 

 ture, and say that every effort will be 

 made to prevent inflation of the market 

 through speculation or otherwise. 



The four main raw materials re- 

 quired in the manufacture of Paris 

 green are sulphate of copper, or blue 

 vitriol, arsenic; soda ash and acetic 

 acid. All are scarce at the present 

 time and held more dearly than dur- 

 ing other years. The following table 

 shows the price per pound of these ma- 

 terials before the war, a year ago and 

 now: 



July 25, 

 1914 



Acetic acld....l%@l 3/B 



Arsenic 3 3 3^ 



Bine vitriol... 4^A@ 4% 

 Soda ash, 100 



lbs 75 @87% 72 @80 3.50®.. . 



The chief uses of Paris green are as 

 an insecticide in connection with the 

 potato, tobacco and cotton crops, with 

 the consumption by potato growers rep- 

 resenting more than two-thirds of the 

 total. 



POINTEBS ON DAHLIAS. 



[Following are extracts from a lecture on dah- 

 lias by Richard Vincent, Jr., president of the 

 American Dahlia Society, delivered at the Fourth 

 National Flower Show, Philadelphia, March 30, 

 1!)16.] 



The most suitable soil for growing 

 dahlias is a sandy loam. Heavy soils 

 may be lightened by the use of coal 

 ashes, sand or anything that will help 

 to make the soil porous. Whenever 

 possible, the land for dahlias should be 

 plowed or spaded up the previous fall. 

 The action of freezing helps to make 

 the soil more pliable. 



At White Marsh, Md., we use little 

 manure, preferring bone meal, with a 

 small addition of potash, to manure. 

 If the ground is spaded in the fall or 

 early winter the bone could well be 

 mixed with the soil at that time. In 



April 1. April 5, 

 1915 19: 



ev5i7 



