44 



The Florists^ Review 



Aran. 13, 1910. 



NEW YORK FLOWER SHOW 



GREAT SUCCESS 



|N beauty, attendance, qual- 

 ity of exhibits and financial 

 success the New York exhi- 

 bition of 1916, which opened 

 April 5 and closed April 12, 

 surpassed all its predeces- 

 sors and, if the consensus of opinion 

 can be expressed in a sentence, the edu- 

 cational results of this magnificent 

 show will redound to the honor and 

 development of floriculture for many 

 a year to come. For the results achieved 

 too much praise scarcely can be given 

 Chairman F. R. Pierson, Secretary John 

 Young, Manager Arthur Herrington and 

 the energetic committee, while the pub- 

 licity work of Messrs. Colwell and Kor- 

 bel was unusually successful. No flower 

 show in New York ever was advertised 

 so widely, and the recognition and il- 

 lustrations in the large city dailies, with 

 their complete daily records, kept the 

 public continuously interested to the 

 close. The rain and snow of April 8 

 and 9 did not seem to lessen the en- 

 thusiasm or attendance, although the 

 perfect spring weather of the first half 

 of the present week unquestionably was 

 much in favor of the show. 



The Metropolitan Method. 



The New York management has 

 profited by the lessons of other years 

 and the show of 1916 was planned along 

 somewhat different lines than those 

 prior to 1915. In the first place, the 

 Horticultural Society of New York, 

 with its membership of millionaires, 

 was kept in the foreground and little 

 publicly was said about the participa- 

 tion of the Florists' Club. In arrang- 

 ing the premium list numbers of unin- 



teresting classes were eliminated and 

 extra money placed on certain classes 

 of more spectacular character, such as 

 rose gardens, rock gardens, orchid 

 groups and groups of flowering plants 

 arranged for effect. The result was to 

 reduce the crowding, to improve the ar- 

 rangement and the general effect, while 

 adding to the social atmosphere, for 

 the exhibits came largely from the es- 

 tates, many of the classes being open to 

 private growers only. In giving out 

 awards to the daily papers the names 

 of the estate owners were used, instead 

 of the names of the gardeners. 



The Tea Garden. 



Of great assistance in attracting the 

 social set was the Eed Cross tea garden, 

 which was a drawing card last year as 

 well. The interest taken by the so- 

 ciety ladies and the attendance of 

 notables representative of the various 

 countries, in behalf of which the ladies 

 worked so successfully, combined to 

 make this a principal factor in attract- 

 ing the desired element. The orchestra 

 of ladies also was a continuous inspira- 

 tion. 



The Principal Features. 



The principal features of the show 

 were the rose gardens, the rock gardens, 

 the wonderful banks of orchids, the 

 gardeners' groups of flowering plants, 

 the artistic displays of the retail flo- 

 rists, and the elaborate display of the 

 city park department. 



Brooklyn day added heavily to the 

 attendance and did credit to the City 

 of Churches and to A. L. Miller, to 



G. E. M. Stumpp's Triple Trade's Exhibit at the New York Show. 



whose efficient management the success 

 of the demonstration may be attributed. 



The Rose Gardens. 



The rose gardens, four of them, each 

 covering 500 square feet of space, were 

 perhaps the most admired exhibits in 

 the show. The view of these from the 

 balconies was entrancing. F. R. Pier- 

 son Co., Tarrytown, secured first place 

 with an arrangement similar to its dis- 

 play in 1915. The color scheme was 

 largely pink and the roses \ised were 

 Dorothy Perkins, Crimson Rambler, 

 Tauseridschon, Excelsa, Jessie, Orleans 

 and Baby Dorothy. A. N. Pierson, Inc., 

 Cromwell, Conn., won second honors. 

 One feature of this garden was a sum- 

 mer house covered with Hiawatha roses. 

 Bobbink & Atkins, Rutherford, N. J., 

 won third prize and Julius Roehrs Co., 

 of Rutherford, was fourth, but each 

 exhibit was wonderfully beautiful and 

 distinctive and all deserved the general 

 praise and appreciation they received. 



Bock and Bulb Gardens. 



There were three rock gardens, more 

 elaborate than any heretofore staged 

 in this country. The winners were: A. 

 N. Pierson, Inc., first; Bobbink & At- 

 kins, second; Julius Roehrs Co., third. 

 These displays were next in general 

 popularity to the rose gardens and all 

 of them elaborate and distinctive. Care- 

 fully arranged paths, fountains and 

 waterfalls added to their beauty. Each 

 garden covered 300 square feet and 

 numberless plants, ferns and evergreens 

 were used in their construction. 



There was only one Dutch bulb gar- 

 den and the $250 prize was awarded the 

 John Scheepers Co. The arrangement 

 was rectangfular, with a five-pointed 

 star center, of daffodils, hyacinths, nar- 

 cissi and Darwin tulips, with edgings of 

 dwarf boxwood. A glimpse of the gar- 

 den is seen in the illustration from a 

 gallery view. 



The Betall Displays. 



The exhibits by the retailers, who it 

 should Tie noted were asked to buy trade 

 space for their displays, were below ex- 

 pectation in numbers, but beyond criti- 

 cism as to artistic arrangement and 

 beauty. The enterprising exhibitors 

 richly deserve the praise they received. 



The exhibit of G. E. M. Stumpp oc- 

 cupied half of the entire left side of 

 the retail section and was in three 

 adjoining booths featuring landscape 

 work, novelties and floral arrangements 

 in great variety. It was a most elabo- 

 rate and enterprising venture. Oppo- 

 site Mr. Stumpp 's display was Alfred 

 Kottmiller's booth, artisticjJly deco- 

 rated and in charge of competent assist- 

 ants, with Mr. Kottmiller himself fre- 

 quently presiding. At the left of the 

 entrance Max Schling had a large space, 

 roped off on each side, the platform 

 covered with illustrations of his skill 

 in Easter basket arrangement, bou- 

 quets, etc. The prominent space of this 



