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102 



The Rorists* Review 





"'' Apeil 13. 1916. 





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Pacific Coast Department 



Venice, CaL — The florists ' business is 

 carried on in connection with almost 

 every other occupation known to man- 

 kind, so it is perhaps no surprise to 

 learn that Amet, the Venice florist, is 

 editor of a newspaper, the Blazed Trail, 

 organ of the Modern Woodmen. 



LOS ANOELES. 



The Market. 



Abundance of funeral work was the 

 experience of the retailers last week 

 and stock cleared nicely. There is 

 every prospect that good plants will be 

 scarce for Easter. Good rhododendrons 

 and azaleas are in the market, but they 

 will, in many cases, be over before the 

 holiday. Spiraeas will be about right 

 and there undoubtedly will be plenty 

 of Easter lilies. A great many of these 

 will be over, but there was a large stock 

 potted this season, and probably our 

 northern growers will be in as usual 

 with a number. 



Cut flowers are more plentiful, both 

 from under glass and outdoors. The 

 roses from under glass are fairly good, 

 Bussell, American Beauty, Shawj'er, 

 Prima Donna and Mrs. F. F. Thompson 

 being among the best. Outdoor Kaiser- 

 ins now are splendid, large and of purer 

 white than usual. The rust disease, so 

 prevalent in carnations last season, is 

 again showing badly with some of the 

 growers and this is a matter that will 

 have to be taken up seriously, or great 

 damage will occur. 



Tulips stUl are good, the better class 

 of Darwins especially. Callas and 

 Easter lilies are plentiful and there are 

 more baby roses and orchids for cor- 

 sages. Retailers are getting anxious 

 over Easter stock and are looking up 

 the powers. The greens situation is 

 clearing a little, more plumosus being 

 seen. Pot ferns are plentiful; also 

 forced lilacs and peaches, which make 

 a pretty display. 



Various Notes. 



O. E. Burns, of the "Venice Flower 

 Shop, on Third street, is sending out an 

 attractive folder calling attention to 

 his business. 



George Eischen, for many years con- 

 nected with the J. W. Welters store, 

 recently bought the Ocean Park store 

 of W. Armacost & Co. and opened there 

 on his own account. Mr. Eischen is an 

 able florist, well known in the business, 

 and should do well in his new venture. 

 He certainly wUl carry with him the 

 best wishes of a host of friends. Miss 

 Patterson, formerly with Armacost & 

 Co., goes to Darling's Flower Shop. 



A rather bold piece of shoplifting 

 took place at the Bedondo Floral Co. 

 store on Seventh street last week. A 

 well dressed man made a purchase of 

 $5.50, paying cash. Returning an hour 

 later, he directed the attention of one 

 of the clerks another way and got busy 

 among some Swiss carved vases, pocket- 

 ing a number of them. He was de- 

 tected, however, and followed down the 

 street by A. F. Borden, who allowed 

 him to go after recovering the vases. 



George W. Smith is making big prep- 

 arations to move to his new nurserv 



and has plans for a large lath house of 

 original design. He purpose^ building 

 a dwelling there. 



The monthly meeting of the Los An- 

 geles County Horticultural Society was 

 held April 8, at Kruckeberg's hall. Pres- 

 ident W. W. Felgate was in the chair 

 and there was a fair attendance to hear 

 Mrs. Dean, of Moneta, speak on the 

 iris. The speaker showed herself to be 

 familiar with this class of plants and 

 read an interesting paper descriptive of 

 the various species and varieties of the 

 genus. A rising vote of thanks was 

 given at the end of the paper. Mrs. 

 Belle Miller repeated her invitation to 

 visit La Crescenta canons for wild flow- 

 ers and it was decided to accept her 

 invitation. The committee on the 

 smoker reported and the smoker will 

 be held, as already reported. 



Charles Shaw, well known in the 

 trade here, is leaving for his place at 

 Acton, where he has taken a reserva- 

 tion of 120 acres, on which he has built 

 a house. 



Louis Truxler and Louis Lecluse 

 express themselves well satisfied with 

 the business done so far at the Uni- 

 versity Nursery Floral Co. stand on 

 Vermont avenue. Mr. Lecluse has re- 

 moved some of the greenhouses from 

 Hollywood and is reerecting them here. 



The new plantings at Exposition park 

 are beginning to show up well, and 

 although the grounds were flat and un- 

 interesting looking at the start, they 

 now are greatly improved. In the State 

 Exposition building. Secretary Frank B. 

 Davison has an interesting show, while 

 the lawns and herbaceous beds are at- 

 tractive. 



At the Los Angeles Floral Co. store 

 business continues ^risk. Among the 



shipping orders for long distance last 

 week was one for 5,000 carnations. 



H. B. Eichards. 



SAN FRANCISCO. 



The Iilarket. 



Business shows no improvement and 

 flowers are so plentiful that prices in 

 nearly all lines are unsatisfactory. The 

 continued warm weather is bringing in 

 much stock that the growers would like 

 to hold back for Easter, and in some 

 quarters anxiety is expressed that the 

 Easter supply may be curtailed. This 

 does not appear likely, however, as the 

 quantity of stock in preparation is 

 exceptionally large. If some flowers run 

 a little short it will mean better prices 

 for others. Offerings of carnations were 

 comparatively light last week and the 

 prices were about normal. There is a 

 large cut of roses, most of them of fair 

 quality. Ophelia, Killarney and Mary- 

 land are especially good; baby roses 

 and sprays of climbers are plentiful and 

 even fine long Beauties clean up slowly. 

 Easter lilies are pouring in, but growers 

 expect to have plenty of them left for 

 Easter. Herbaceous peonies are com- 

 ing in, but the supply is decreasing. 



A fine crop of Cattleya MossisB is 

 fairly started and several odd varieties 

 are appearing, but phalsenopsis is of- 

 fered less freely. Lilacs, including some 

 fine varieties, are plentiful. Late tulips 

 are in heavy supply and show up well 

 as to quality. Some large lots of Span- 

 ish irises are seen, but the quality is 

 nothing extra. Anemones, ranunculi 

 and ixias still are prominent, while 

 f reesias are scarce and daffodils are 

 gone. A few violets are still seen and 



iijilllllllllllllllllllllllillllllllllllllllllllllllllilllllllllllllllllllllllllllllilllllilllllllllllllliu: 



I CUT EASTER ULIES I 



I ORDER EARLY | 



S Write for Prices on All Easter Stock = 



i LONG DISTANCE SHIPPING A SPECIALTY = 



I L. A. FLORAL CO. I 



= THE HOUSE OF QUALITY AND SERVICE = 



I 407 Los Angeles Street, LOS ANGELES, CAL. | 



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Mention Tbe Rerlew when 70a write. 



HERE ARE THE PLANTS YOU NEED NOW 



100 1000 



Straptosolan Jamesonli 12.60 120.00 



Cyclamsn, all separate colors, 

 raised from best English and 



American seed 4,*0 86. 0« 



UbonUt norlbunda 2.00 16.00 



100 1000 

 Fablana Imbiicata, beautiful 



heath-like shrub, pure white 



flowers 18.00 t26.00 



Hellatropas, purple 2.00 15.00 



Ugruatrum Nepalense (Nepal 



Privet), well rooted 6.00 



Ay,T^ X^ILL ROOXED 8XOCK 



GERMAIN SEED & PLANT CO., zmt^m s«. Nii. st. Los Angeles, CaL 



Mention Tbe Rerlew wben 70U write. 



