116 



The Florists' Review 



ApniL 13, 1»16. 



Overproduction a Menace. 



"But now to get right down to brass 

 tacks. One other reason, the chief rea- 

 son for the depression in the nursery 

 business, is this same threadbare old 

 friend, overproduction. The big com- 

 mercial plantings prior to 1910 and 

 1911 made too many nurserymen plunge 

 into deep water. As a body, we 

 nurserymen have trusted too much to 

 blind providence and depended too lit- 

 tle on our cool, deliberate judgment. 

 Too many nurserymen are born opti- 

 mists. It seems that we will not permit 

 ourselves to look back over the past; 

 we try to forget the big bonfires and 

 remember only the palmy days. 



"My recent somewhat extensive cor- 

 respondence on this subject bears out 

 this fact. Of the nurserymen to whom 

 I wrote, especially those who were un- 

 able to give the matter much of their 

 valuable time, seventy-five per cent re- 

 plied that they did not know just why, 

 but they somehow felt that after the 

 close of the war we shall experience 

 a great wave of prosperity in the nurs- 

 ery business. 



"I think the most dangerous thing 

 that confronts the nursery fraternity is 

 undue optimism. What we need right 

 now is conservative propagation, 

 coupled with up-to-date methods of 

 doing business, undaunted determina- 

 tion to succeed and a strong, healthy, 

 conservative confidence in the future 

 of our country and the nursery pro- 

 fession. 



Safety First; Also Second. 



"If we will hold our plantings with- 

 in reasonable bounds and realize that 

 boom plantings are of the past, pos- 

 sibly never to return, I believe we shall 

 all do a profitable business. I think 

 we should be ready at least for a tem- 

 porary slump following the close of the 

 war. After that slump I think the na- 

 tion will soon recover, but all the pros- 

 perity in the world is not going to off- 

 set blind, unwise, top-heavy propagation 

 of trees in either the fruit or orna- 

 mental line. The man with blind be- 

 lief in prosperity to come, who plunges 

 into the propagation of more stock 

 than his selling machinery warrants, is 

 the man who is going to make hard 

 times for the nursery fraternity. He 

 is a greater enemy to himself and more 

 of a menace to his profession than are 

 all the wars and all the destruction in 

 Europe. 



"If we grow for a normal demand, 

 husband our resources, be ready for the 

 rainy days, are conservative in our 

 propagation, progressive in our sales 

 methods, the demand for nursery stock 

 during and after the war will hold no 

 unusual dangers for the nurserymen." 



HARDY PERENNIALS 



Wholesale Price List for spring of 1916 

 just out. Write for it. 



WMI. TOOLE & SON 



, Hardy Plant and Pansy Farm 

 BABABOO. WIS. 



Mention Tbe Review when yon write. 



Salected 

 Vari«ti«« 



PEONIES 



Send for complete price list 



PETERSON NURSERY 



Stock ExdMif e Bfdf., CHICAGO. ILL 



Hill's Choice Landscape, Decorative 

 '^ Forcing Stock for Florists* Trade 



BOXWOODS— Pyramids. Standards. Globes, Bush. Dwarf— one of our leading 

 specialties. Stocked in enormous Quantities. 



BAY TREES- Standards, Half -standards. Pyramids. We can save you money 

 and give better quality. Let us prove it. 



HARDY TUBBED EVERGREENS-Clipped specimens. Thuyas. Juniperus. 

 etc.. in Pyramids, Globes and natural-shaped, in large assortment. 



ARAUCARIAS— Best sorts, best values, all sizes -for growing on. 



LANDSCAPE EVERGREENS- New, rare and standard varieties. Small, me- 

 dium and lar^e sizes supplied in perfect specimens, with ball and burlap. 

 Largest and most extensive collection in America. 



WINDOW>BOX PLANTS-All hardy and desirable sorts, best selection, low- 

 est prices. Tbis line offers live florists grand opportunity to increase 

 their sales and profits. 



DECIDUOUS TREES AND SHRUBS-Our leaders -Norway Maple, American 

 White Elm and- Japanese Barberry, 



YOUNO STOCK FOR LINING OUT-Ornamental Evergreens and Deciduous 

 Trees and Shrub seedlings, rooted cuttings, grafts, etc., in large assort- 

 ment, at very low prices. Annual output. 10,000,000 plants. 

 Wholesale Trad. Llrt has Just com. from Wfit« f«r information 



the press. If you did not receive a copy, j i x j 



let ui know and we will mall you one. and pricos today 



THE D. HILL NURSERY COMPilllY, Inc. 



ETER6R£BN SPECIALISTS n ^no rkffTailM?!? tY v 



LAR61CST GROWKHS IN AMERICA DOX ^\JOt LrUINUEtt., ILiL. 



WHOLESALE GROWERS AND IMPORTERS 



Mention Tbe Review when yen write. 



POLISH PRIVET 



THE ONLY ABSOLUTELY HARDY PRIVET YET KNOWN 



Introduced from Poland, Russia, by the Iowa State College, over twenty 

 years ago and has been tested and found hardy from Nova Scotia to Van- 

 couver. Send for our circular No. 2, which gives full description and His- 

 tory; also testimonials from over fifty prominent Horticulturists and 

 Growers in the Northern U. S. and Canada. What's the use to monkey with 

 a Privet that kills back every few winters? Plant the POLISH— it never 

 winter-kills, is a fine grower, propagates easily, has a beautiful dark green 

 foliage throughout the season, nearly evergreen. We have a large stock in 

 all grades, at reasonable prices. Ask for our Wholesale Surplus List of 

 Ijarge Shade Trees, also Specimen Evergreens, including Norway Spruce, 

 White Pine, Arbor Vitae in all sizes up to 10 ft. General line of Fruit Trees, 

 Small Fruits, Shrubs, Hardy Perennials, etc. Write today. Address, 



IRVIN INGELS,rrop. HOME NURSERY LAFAYETTE, lUS. 



Mention The Review when yoo write. 



Nature Reproductions 



of FRUITS, FLOWERS and ORNAMENTAL SHRUBS 



We have a stock of Plates on hand 



We design and print catalogue covers. Write us. 



CHRISTY C0L0R-PRIRTIN8-EHBRAVIH8 INC. 



188 St. Paul Street, 



ROCHESTER, N. Y. 



Mention The Review when yon write. 



Our price list has been mailed to the trade. lo 

 case you did mot receive a copy, sead for it. 



AUDUBON NURSERIES 

 Bex 7S1, WUnilnKton^ N. C. 



Mention The Review when you write. 



THE HAUMANN CO. 



Wholesale Plantsmen 

 1111 K. 125th St.. CLEVELAND. OHIO 



Mention The Review when you write. 



