118 



The Florists' Review 



Ai'BiL 13, 1916. 



BAN FBANCISOO NOTES. 



LConcluded from ptige lOS.] 



floor at the rear of its Powell street 

 establishment, to accommodate its gen- 

 eral city offices, which will be moved 

 from the Phelan building as soon as 

 the new quarters are ready. The store 

 has had a heavy run of funeral work 

 lately. At the San Mateo county estab- 

 lishment there is a large cut of For- 

 mosa lilies, of which there will be a 

 large supply for Easter. 



Gus Taylor, who recently opened a 

 store on McAllister street, near Fill- 

 more, has decided that the game in that 

 locality is too hard and has closed the 

 store. 



P. Ferrari is getting ready a large lot 

 of azaleas for Easter. 



A merchant of Taft, Cal., the wild 

 town of oil fields, known as * * Ninety- 

 Nine Cent" Moore, has opened a flower 

 shop there, getting most of his stock 

 from Los Angeles. 



E. Johansen, who supervised part of 

 the gardening of the San Diego Expo-, 

 sition, has established a nursery on Sec- 

 ond avenue, San Mateo. He formerly 

 had a nursery at Menlo Park. 



R. H. May has opened a flower shop 

 at Oroville, Cal. 



The Lincoln Floral Co., recently es- 

 tablished at 327 Devisadero street, is 

 preparing to move into larger quarters. 



Owing to the construction of a build- 

 ing at their old location, the Misses 

 Hannon have occupied temporary quart- 

 ers at 368 Sutter street. 



The Richard Diener Co., at Kentfield, 

 has comj)leted its greenhouse and soon 

 will be ready to begin outdoor planting. 



L. Romano, a florist of Colma, has 

 sold a half interest in the business to 

 M. RoUou. 



Park Superintendent John McLaren 

 is working on plans for the 400-acre 

 Honora Sharpe tract near Salada Beach. 



The Smith-Lachenmyer Nursery Co. 

 has been incorporated at Orland, with 

 a capital stock of $10,000, by J. H. 

 Smith, J. J. Lachenmyer and J. J. Fla- 

 herty. 



Walter Armacost & Co. have sold 

 their flower store at Ocean Park to 

 George E. Eischen, formerly of Los An- 

 geles. 



E. James, of Oakland, is sending in 

 good rambler roses and has a lot of 

 fine stock in the houses to be ready for 

 Easter. He has a few of the large ones, 

 which made a hit last year, and says 

 he could have sold many more. He will 

 have a fine lot of bougainvilleas in 

 pots, for which a good demand is anti- 

 cipated. S. H. G. 



Hydrangea P. G., 



18 to 2-t-inch, $1.00 per 10; 

 $8.00 per 100. 



Hydrangea P. G., 



24 to 30-inch. $1.25 per 10; 

 $10.00 per 100. 



Hydrangea P. G., 



3 to 4 feet, $1.75 per 10; 

 $15.00 per 100. 



Hydrangea P. G., 



15 to 20-inch, $1.00 per 10; 

 $5.00 per 100. 



Certificate of inspection famished 

 with ench shipment 



PETER PEARSON 



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Florist Store o/Mra. L. W. McCoy. Seattle. Wdsh. 



How Much are Dead 

 Flowers Worth? 



There is no market for them except the 



garbage can. And that means not only loss of 



sales and profits, but it represents money out, 



because you must pay for your stock whether 



you sell it or throw it away. 



If you could realize on all the blossoms that now 

 wither in stock and are discarded, think how much 

 your profits would increase by stopping this loss. And 

 at no additional overhead or expense. 



You can do it with a 



McCray Florists 

 Refrigerator 



The McCray patented system of refrigeration pro- 

 vides for a cool, even temperature and keeps your 

 flowers fresh and salable, preventing loss from with- 

 ered stock. 



The McCray Florist Refrigerators come with plate 

 glass doors and sides which show the flowers attrac- 

 tively. The different compartments vary in size to 

 accommodate the various lengths of stems. 



The woodwork of the McCray may be had in any 

 finish to match your store's interior decoration. The 

 linings may be had in either bevel plate mirror or 

 white enamel, are handsome and easy to clean. 



Send for These Catalogs 



E No. 73— For Florists 



No. 92 — For Residences 



McCRAY REFRIGERATOR COMPANY 



688 Lake Street Kendallville, Ind. 



New York Salesrooms Chicago Salesrooms 



7-9 W. 30th St. 1000 S. Michigan Ave. ^ 



0, Aaencxet in All Principal Citiea 



