

SYSTEM IN THE 



i^ CEMETERY WORK 



Experience tcachrs that to him who iraits all things come in a rush, 

 especially the cemetery and lawn u'ork of the vernal season. In this ar- 

 ticle a man who knows tells how to get the orders early, hoiv to fill them 

 handily, and how to get other orders at other seasons. 



,111(1 in tlio 

 works with 



VKHYTIIING today toiuis 



i""^ toward specialization and 

 J it is the specialist who 

 J does thinjjs expertly well. 

 ^ A specialist simply is a 

 man who has worked 

 alonji a certain line until 

 he has mastered every 

 phase of it. The spe- 

 cialist is the efficient man 

 last analysis the one who 

 the least friction. The 



rontine he follows and the directions 



he K'^i'*^ jiroduce system among men. 



System becomes helpful jjuhlic service, 



which is the spirit of modern business. 



Wiien j.rojierly applied and carefully 



jruided it becomes routine and is far 



easier to follow than the 



hajihazard and sli))shod way 



of doii'.g the daily work. 

 In the following jiara- 



graphs I will endeavor to 



tell how system can be 



applied to cemetery work 



and othei' gardening opei'a- 



tions, wiietlu'r one tills 



\ ases in I'ortland, Me., or 



I'drtland, Ore. For our 



i-onipauy it has deveIope<l 



(Mir sales and relie\ed us 



(if considerable of the hard 



tdil this particular ]iart of 



the business inevitaidv en- 



By ROBERT A. SCOTT. 



get too bad they correct themselves," 

 and sure enough that was the way it 

 worked out in this case. Tlie cemetery 

 a.ssociation adopted a rule tiiat no 

 part of a vase or any other arti(de 

 could be removed from the grounds 

 without the signed order of the jierson 

 ilesiring the (diange. So the florists 

 all had blanks printed to comply with 

 till' rule. 



System Leads to Growth. 



Herein develoi)ed a part of our sys- 

 tem. We conceived the idea of a 

 postal-card which would be signed and 



tai 



Two Systems. 



It is essential that sys- 

 tem be created for two 

 ends of tlie iiusiness: Sys- 

 tem for getting the work 

 ainl system for handling 

 the work after oiu' gets it; 

 system in one is just as (>s- 

 ■-(•iitial as system in tlie 

 "tiler. True, you may fetd 

 'liat yciii iiiways get all the 

 ceilietei \ Wdik yoii call 

 h;iii(|le ;iiid you may not be 

 interested ill a system for 

 clitaiiiiiig aclditional orders 

 until yon tiist liax'e created 

 a system for filiiiig them. 

 ^^ e expeiienceil the same 

 sitiijitioii until W(< a|i]>lied 

 tlie system we now use. 



In tile city of HiiM'alo 

 tliere ;ir,. ;il„iiit lifteeii tlo- 

 iists wliii ,|(i ieiiieter\' work 

 = i' the |iiiiicip;il cemetery 

 "' \\lii(li I speak. Mistakes 

 and (■oiifusioii irept in and 

 '•(iMi|i|;iiiits ii;itur;illy came 

 b> the superiiit(>ni|ent. .\s 

 tlie famous l-:ibert llubb;ird 

 '"I'c s;ii,|. "When thiiiiis 



It's Time to Plan Cemetery and Lawn Vase Work. 



by means of which we could at tlie 

 same time solicit the business at a 

 small expense. This was the begin- 

 ning of what ] have termed system 

 in cemetery work. This, remember, 

 was actually forced on us, but, as we 

 saw the light, conditions developed so 

 that we were able to grasp them and 

 adapt them so that we began to look 

 for mistakes in order to bring the work 

 as near perfection as possible. 



I know that a vast number of flo- 

 rists will say: "That may be all right 

 for his business, but for the orders I 

 have and the time J get, we could not 

 afford to do it." However few you 

 have, it applies. I know that, because 

 ours has grown from a few to a great 

 many. To give you some 

 basis for my assertions, T 

 will tell you that we use 

 I'O.oiM) geianimiis ami 4,(100 

 \ incas, along with hundreds 

 of other ]dants, to com- 

 plete (uir work for .Me- 

 morial day. 



Now Is the Time. 



Ill a f(ut'u(,iiiu statement 

 I s;iid I wiuild apply the 

 system to the creation of 

 sales .'IS well us the execu- 

 tidu of work. F(u- the s;ike 

 i>l ( le.iriii'ss I will link the 



twn ;is I Mr, ;||(,ug. ^fe- 



iiKirial day being the larg- 

 est business c|;iy. I will 

 start tliere. In our pjirticu- 

 lar sectiim, our \ uses are 

 jdaceil tor Mnv ;;(!, hut I 

 assume tliaf in some parts 

 of the ciMintrv the \ases are 

 placed coiisicb'rably earlier, 

 \\hi<di. of course, would 

 iliaii^^e the mailing date of 

 adxcrtising matter for the 

 spring business. The fob 

 liiwiiiM is oiir system: 



In the first place, we 

 l<fcp an accurate list of ;ill 

 cemetery customers, with 

 name. a.Jdress, loc.-itioii of 

 lot at cemetery ami Work 

 done in pre\ iiuis seasons. 

 •As 1 proceed you will see 

 the ad\aiitai:c of this 

 tiietliod. 



•Miout .May j. we mail a 

 return post.al to all cus- 

 tomers notitying tiu'iii of 

 the ajiproai liing seasiui, also 

 askiiio them for t li e i r 

 \ained order. The at- 



tacdied return card is coii- 

 \('nieiit for tliem to siyii 



