12 







The Florists' Review 



':^] 





APBIt 20, 1916. 



fj 'X' • Many persons have entrusted to 



rCLTlSy I irne ^s for years the work of filling with 



pansies the vases and urns at the 

 hallowed resting places of their dead. The time for the 

 pansies to be set out is now approaching, and we take this 

 opportunity to remind you that they last usually until the first 

 of July. The charge is $2. Kindly fill in the blanks on the 

 attached card and return promptly to 



SCOTT THE FLORIST. 



To afford our patrons better service, we have discontinued our 

 Delaware Avenue Store, and now conduct all business at Main 

 and Balcom Streets. 



MR. GEORGE TROUP: 



Kindly allotv The WilliarA Scott Co. 

 Pansies on my lot in Forest Lawn, 



Signed 



F0U9 



to Att vase witft 



< Samt In full) 



Address 



Section 

 Lot No. 



Day WanUd 



Paint ; 



PLEASE FILL IN AND RETURN IMMEDIATELY. 



Two Sides of a. Reply Postal Used by a Buffalo Florist to Secure Orders for Pansy Plants. 



and the response usually is immediate. 

 Early Orders. 



We get over sixty per cent of the 

 orders in ten days and our advance 

 work can be done immediaiely. By 

 advance work I mean the painting and 

 getting the tops of the vases into our 

 greenhouses. 



By May 18, we have received eighty 

 per cent of the orders, which is a big 

 advantage. Weather permitting, we 

 start taking the filled vases to the 

 lawn about May 22. The wagon or ma- 

 chine takes out a load of filled vases or 



section than one vase from each of ten 

 sections. 



To Sell Cut Flowers. 



For Memorial day there should be 

 large sales of cemetery bouquets. Not 

 content with what came to us, we 

 mailed cards to our cemetery list. We 

 told in a few words that we would be 

 equipped with a large assortment of 

 flowers suitable for cemetery use. With 

 your cemetery list, this is not a hard 

 thing to do and it is inexpensive, be- 

 cause every name on the list is a live 

 prospect. In our case the response was 



time. It may seem to you that we 

 overdo the cards when I say that again 

 we mail reply postals asking for orders 

 for boxwood wreaths. The cards are 

 mailed about December 15 and Ij^st 

 season was the largest we ever had. 

 Cards followed some who had traveled 

 south and I have in mind one man 

 who wrote from Pinehurst, N. C, and 

 ordered $27 worth of work on the 

 strength of one postal reminder. We 

 adopted boxwood wreaths because wjth 

 them the work can be done at the least 

 expense and with the largest returns 

 of any article which we coul(J offer at 



WE have earned a reputation for doing our cemetery MR. GEORGE TROUP. 

 work in an efficient and systematic manner. We Kindly allow The William Scott Co. to remove 



acknowledge that our customers have kindly assisted us f^^^ ^^ j^^ ,.„ f^^^,, La^„ 



in this. 



^ The season is now approaching for the preliminvy care 

 of cemetery plots. We will be pleased to act for you in this 

 matter as we have in the past ^^ 



Q Will you kindly sign the attached card and mail to us by 

 the 25th of the present month or at once if possible? It is 

 necessary to have this card signed by you to remove the 

 vase from your lot 



Sincerely, 



SCOTT THE FLORIST 



Signed 



(Nam* to tail) 



Addreat^i£.. 





Section 



Lot No 



Day Wanltd 

 Paint? 



■f*. 



I^A-. 



IN ORDER TO COMPLETE WORK FOR DECORATION DAY THIS CARD 

 MUST BC RETURNED BEFORE MAY 29TH. 



Two Sides of a Reply Foetal Used by a Buffalo Florist to Secvre^Ort^s. for Cemetery Planting. 



pots and brings in any others in that 

 particular section which are to be 

 filled. Thus we go on until the last one 

 is done. We have a number of vases 

 of a character that makes it impossi- 

 ble that they be moved, so a wagon 

 and men have to complete this work at 

 the cemetery. We find this method 

 much more expensive than taking the 

 top of the vase to the potting shed. 

 In my estimation, the greatest advan- 

 tage of the postal-card system is that 

 the orders are received early and thus 

 enable one to work to advantage in 

 certain sections of the lawn. It is far 

 cheaper to collect ten vases from one 



even better than we had e3Cj)ected.. 

 The next time we use the cards is 

 after the cold season is at hah^. We* 

 then notify the lot owners, using ^e 

 reply postal, that we cover graves' with 

 hemlock for the winter season, also 

 that we fill the urn with evergreens. 

 In the start our returns to these autumn " 

 reminders were not so profitable as we 

 anticipated, but we kept at it and the 

 business grew each year until now'V?e 

 consider it a profitable itemf, •- . 



Cemetery Wreaths. 



Another fine item in this coniifection is 

 placing boxwood wreaths at Christmas 



this time. I have other things in mind 

 when I say this, such as the blanket of 

 holly or boxwood, but these consume 

 too much labor compared with making 

 boxwood wreaths. 



The Bound of the Year. 



Last, but not least, we have pansy 

 time. Owing to the uncertainty of the 

 pansy season, we hold the pansy cards 

 until we can get the plants. We found 

 that other people are just like we are. 

 They want to order a thing out just as 

 soon as it is ordered — it must be done 

 at once. If we send the cards too soon 

 many of them never come back, but 



CEMETERY WORK 



SPRUCE TREES 



Our Spruce Trees have arrived for this Fall's 

 vase filling. They have proven the most satisfac- 

 tory for the Winter Season. Price Complete $3.00. 



Please sign the attached card for proper attention 



SCOTT THE FLORIST 



Main and Balcom Streets 

 BUFFALO 



FEDERAL 16S4 

 BELL NORTH 468 



Branch, 1440 Delaware Avenue 

 Conservatorie*. Corfu, N. Y. 



Fill vase with Spruce at once. 



• Signed 



(NaiMinfuU) 



Address. 



Occ*. 



Lot 



•WE COVER GRAVES WITH HEMLOCK FOR $2.00 WE COVER GRAVES WITH HEMLOCK FOR $2.00 



Two Sides of a Reply Postal Used by a Buffalo Florist to Secure Orders for Autumn Work 



