

•■\-.-<'^,"^ --^^^1^ y...'-: 



APBlL ^0, 1916.- 



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The Florists^ Review 



18 



if sent at the right time the response 

 is immediate and people expect the 

 vases filled as promptly. Pansies, in 

 our section, usually last until June 10. 

 We are always pleased to get the pansy 

 order; first, for the order itself, and, 

 second, it is one less vase to fill in 

 the rush just before Memorial day. 



This completes our year's work. You 

 can imagine that at the end of the 

 year those on our list are mighty well 

 iiware of the name of the florist who 

 can do cemetery work. This is where 

 the publicity part comes in — keeping 

 your name before your customers. It 

 is mighty good advertising, the best 

 you can get. 



Records Essential. 



In conclusion, I want to impress on 

 you the importance of proper records, 

 i consider it so important that I want 

 to tell you in detail: First, get a jour- 

 nal that is indexed; then, as you re- 

 ceive orders, enter the name, address, 

 section, lot number, the filling to be 

 done, and the amount of the sale. This 

 should be done without exception. In 

 this way, your records are all intact. 

 The old system of having loose sheets 

 is apt to cause mistakes. The clean- 

 cut way of the journal enables you to 

 respond in more ways than one. 



In closing, dear reader, I want to 

 say that you should not infer that we 

 consider this spring business one sweet 

 dream. We feel about it somewhat 

 as Sherman did about war, but ceme- 

 tery work does not cause us the worry 

 it did at one time. We have mastered 

 the situation to a large extent and 

 knowing one's condition enables us to 

 accomplish what we once thought was 

 impossible. Kobert A. Scott. 



A CONTROVERSY ON CUT PRICES. 



The following conversation took 

 place between a retailer who. wanted 

 to buy stock for a special sale and a 

 grower who wanted to sell his stock, 

 but not at a price that would permit 

 exploiting the flowers at prices det- 

 rimental to the business: 



Retailer — ' ' I will give you 75 cents 

 per hundred." - 



Grower — ' ' Nothing doing! ' ' 



Retailer — "I want to hold a special 

 sale, but if I give you 25 cents per 

 bunch and sell at 35 cents there will 

 not be much profit for me." 



Grower — "Well, stick another nickel 



OIL" 



Betailer— " Can 't do it— I want to 

 advertise them at a cut-rate price." 



Grower — "Well, pay for your own 

 advertising then. Don't ask me to." 



Retailer — ' ' Sure, but I want to make 

 something out of it and have a ban- 

 ner sale as well." 



Grower — ' ' If I let you have the stock 

 at 75 cents instead of $1 every buyer 

 in the city would know of it, and I 

 would be compelled to sell at 75 cents 

 "ght along, and the price would not 

 recover. " 



Retailer— " Nix, it's only for this 

 sale." 



Grower — ' ' Say, listen, have you ever 

 thought of this? I sell you at a cut 

 price. In your sale you cut your com- 

 petitor's price. He then cuts your 

 price. But the public do not buy any 

 more flowers! We lose! It depreciates 

 ■values, lowers the tone of the business 

 and does no good at all. It is a case 

 of diamond cut diamond. To cut your 

 price you cut your profits, and your 



Exhibit of Abele Brot., at the New Orleans Trade Show> April 6 to 9. 



profits pay your bills. That's all! If 

 you won't pay the price I ask, you can't 

 have the goods. But why not help 

 cure the trade of one of its ills?" 



F. E. B. 



NEW ORLEANS SPRING SHOW. 



The Best Ever Held. 



The annual charity show of the New 

 Orleans Horticultural Society, given 

 this year in the Athenaeum, New Or- 

 leans, April 6 to 9, easily surpassed any 

 of its predecessors. The attendance 

 was larger, the proceeds greater and 

 the exhibits more numerous and of 

 greater Variety than those of any other 

 show given in the winter capital of 

 the southland. This year the Louisiana 

 Anti-Tuberculosis League was the bene- 

 ficiary. . Henry Scheuermann, president 

 of the society; C. B. Panter, secretary, 

 and P. A. Chopin, chairman of the 

 general committee in charge of the 

 show, expressed themselves as being 

 more than satisfied with the successful 

 consummation of the exhibition. 



The Prize-Winners. 



The judges appointed to pass on the 

 exhibits were Richard Eichling, E. 

 Valdejo and George Thomas. Of 

 thirty-four exhibits, a large American 

 flag formed by flowering and foliage 

 plants, by Henry Kraak, of New Or- 

 leans, was considered the best design 

 in the hall, and this exhibitor was 

 awarded the cup donated hy H. A. 

 Dreer, Inc., of Philadelphia. The 

 Gentilly Nursery Co. won the second 

 plant prize, a vase given by H. Bayers- 

 dorfer & Co., of Philadelphia. The 

 third award, the prize of the A. L. 

 Randall Co., Chicago, went to P. A. 

 Chopin. Charles Eble, of New Orleans, 

 was a large exhibitor of plants and 

 captured a prize donated by the Sefton 

 Mfg. Co., of Chicago. Abele Bros., of 

 New Orleans, had a good display of 

 flowering and foliage plants, as shown 

 in the accompanying illustration, for 

 which they were awarded the Shaw 

 Fern Co. prize. A. Verlinde & 

 M. Vander Eecken exhibited ficus and 

 araucaria and were given the prize of 



Zech & Mann, of Chicago. Claude Ory, 

 H. Doescher and Max Scheinuk also 

 were prize-winners. A. Dameran, 

 H. Mische and the Metairie Ridge 

 Nursery Co. had plant exhibits. 



C. W. Eichling, of the Avenue Floral 

 Co., was the principal exhibitor in the 

 cut flower classes. He had a large 

 bride's party exhibit and won a cup 

 donated by J. A. Budlong, of Chicago. 

 Henry Scheuermann captured the 

 M, Rice Co. prize and the Steckler Seed 

 Co. was given the S. S. Pennock- 

 Meehan Co. prize for a comprehensive 

 display of seeds, garden furniture and 

 implements. P. A. Chopin, Charles 

 Eble and F. J. Reyes & Co. also were 

 winners in the cut flower section. 



A number of the newer carnations 

 were exhibited by the J. D. Thompson 

 Carnation Co., of Joliet, 111., and J. A. 

 Budlong, of Chicago, sent American 

 Beautv and Russell roses. 



HELIOTROPES NOT FLOWERING. 



I have some heliotrope plants that 

 seem to be in good health but give no 

 sign of bloom. They are growing in a 

 house in a temperature of 60 degrees at 

 night and SO degrees during the day. 

 The house is kept moist, as lilies are 

 being grown in it. Last year the plants 

 acted in the same way, being healthy 

 and carrying three or four shoots and 

 good foliage, but no blooms. Aftet 

 they were planted in the field tbey were 

 a mass of bloom all summer. These 

 plants bloomed without any trouble in 

 the place where they originally came 

 from. I have tried having them pot- 

 bound, giving them more room and run- 

 ning some in a house with geraniums, 

 but without success. The soil is from 

 a bench in which mums were grown, 

 with bone meal added. Geraniums do 

 well in it. E. L. J. — Mass. 



Perhaps you are running your plants 

 too shaded. Give them full sun and 

 a temperature of 50 to 55 degrees at 

 night, an abundant water supply, a good 

 soil and some liquid manure when well 

 potbound, and they should flower freely. 

 Of course, you must discontinue pinch- 

 ing a few weeks before you want them 

 in flower. C. W. 



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