*^ v.'^'* 





ApBIL 27. 1916. 



The Florists^ Review 



17 



THE Plots CtTT JQffc 



RDKESDAT II0I5IV0. MAT y Itl* 



r MAI 1 t*]> 



Sunday, May Ninth 



■THiOMOE Tmf MOTHEE* 



And by Wearing a Flower on Sunday, May Ninth, 

 Join the Millions of Men, Women and Children of 

 Thit Great Nation in Paying Homage to "HER" 



A Bffii^t Flow f«r MetiMn U*iat 



r for MedMr'i Mmwit 



T^HIS DAY has been set aside by the Congress o( the United States as a day to 

 -^ be kept sacred in honor of the "Mothers" when wc, as a Nation, turn 

 aside from our usual tasks to pay homage to her who gave us birth, whose guiding 

 hand and unselhsh love made We*s path smooth lor our Hnt faltering footsteps. 



-^ 'Mother t Love" n the h«hr« cxprcuion ol human ucrilice arid devotion, which make* ui t>oih bumblr and 

 pr-^iid. Humble at the thoufhi oi in nobte ucrrficct. proud with the glad pride ar it* wondrou* baauty And 

 •o the human heart hat ever craved lor that great tovc and relationahip^ deeper and more Ualing than any po4- 

 6ibk among men. undi»turbed by change, unmcnaced by death, unbroken by fear, unclouded by doubt— alwava 

 lovmg, alway* (rutting with an undying (ailh. 



C One ungle hagrant flower— the viublc metMngcr o* love and davotna-gncn to the livMig n worth a ihou- 

 ■and on her grave It mcani to much to molher. every peul. every leaf, every wall of lU Ir^rawa m Uden wwh 

 a meuage foi her ll ipeaki to her m language no human tongue can ipcak— it make* her leel that the p3in 

 the anxiety, the (car, the tieepleu nighth her wlcnt aorrowa and tuHcringa have not been >n \am—u tpeakt to 

 her ol love returned, the •wectrM of all compcnaatton^ and it meani ao little to you meauircd by the Uandard tA 

 gold and iiKcr 



C And icaM, out ol ilir deep wfcnce ol inne. 

 ewowffc ■MwcMU the irutuf* 

 A »Mwlr ■bNt ~ 



r MM tlir tweet rr 

 • iKc tuti kAowk 



- - . ol«Mihei 



- kAawMfc lad ior of J . . 



het pan. or m vmm boMm. « nwmar)> ol <h«i titeei. pun and 



MmeUfna (btre « (he 



Mm *t rrmonr ihw •« e-4 an 

 ut by iht Utca M M («l)> « 



M Ml ttlif w. 



Me heirt. lei m pefpeiuMe our trMimenti br pUnttat (Wen m ud iboui th* home, ind hejuiit* 

 I. *i • nMble MLeti ol out etytliiiMif tm* «nd .Meem. But ibon til ki M u«M)iet m , NMWn 

 *Wm .ear a Uower m SuMiir. May Nimh. iherebr t-Uf Jhag ihr Fourth CoIt»in«dmf ni lo 



'l^IONOR THY MOTHER" 



• rbn. ikw 1 1 1 1, lis* K 



1. .■.■'. rW.l D.H^ TOt 91. .1 M lmm nM a 



UtkmM. O. 1. * C>, lit ■ I. Si. 



CMm ■«!• Pbnl 0«»c-T* K .1 lUkwt 



lUtm « 0U» he MV rwi Si. 



MWtMM, J. W, 10 E. Swth S. 



(KCIlKIWaK 



UcaU A. W . T.. SM.M, tl W. T» S4. 

 IM W. M, ai. 



MwnaM '.rk PIm.I C, b. AxikMy 



M4MMtC.MOTT 



H.r. L L. • C«. h.. ;U0 L Ml Si. 



M 

 m 



St. »a<d PUnI C*. r*Mb C«M>lMa. Pmp, 

 t>ala K o^ Cw« A«« 



TU PImw Sho*. U W. «lk St 



Ta»al,V.W_l»lI.7tfkK 



Topol. lUbwt t. (X^»1 St. CMMTotoer) 



IM-IU IC««t Si 



VoaCa plM«r StM^ SM Solby A«o. 



V««k C P.. Ml aad St. PoUr St*. 



WomndaU rWal C». IIM Chwehill 



Wm We rW*l C«, CM CaeMA A\*- 



m* 'U ^sim m^«6m&simm 



Four Sioux Oity FlorlBts each used a separato space. Twenty-two St. Paul Florists slgrned this full patre. 



Two Methods of Co-opefatlve Advertising, One Which Merely Groups Separate Ads, the Other Giving Better Display. 



Mothers' day and plans for publicity, 

 broadly speaking, are even more im- 

 portant than plans for supplying the 

 demand the publicity has created and 

 will maintain. Publicity pays the indi- 

 vidual, but it also is an insurance for 

 the whole trade. 

 What are you going to do about itt 



BIBDS IK WINDOW DISPLAYS. 



Appropriate and Effective. 



This is the season when the mana- 

 gers of florists' establishments are de- 

 voting a g^at deal of thought to win- 

 dow displays. The window display 

 constitutes the best possible local ad- 

 vertising medium. The sales that re- 



Thc Joys of Life Include Flowers. 



suit from window displays cannot be 

 estimated. The results, like those of 

 many other forms of feature advertis- 

 ing, are not always clearly traceable to 

 their source. 



Flower stores throughout the coun- 

 try win soon begin the display of liv- 

 ing objects in their windows — not only 

 flowers, but little chickens, rabbits, 

 ducklings and so forth. Such window 

 displays, although somewhat time-worn, 

 still draw a large amount of attention. 

 Much of this attention, however, is of 

 no value to the florist, for the average 

 person does not easily transfer his 

 thoughts from the chickens and rabbits 

 to the flowers and plants that should 

 form the background of such displays. 

 While these window displays do not 

 prove a disadvantage to the florist — on 

 the contrary, they do produce a small 

 portion of business — they usually lack 

 the feature which is most essential. 



How Birds Snggest Flowers. 



One window arrangement which will 

 bring large and direct results is the 

 display of domesticated song birds. The 

 window can be screened in and an as- 

 sortment of bird houses, bird baths and 

 bird feeding bowls may form the fea- 

 ture of the interior. This window dis- 

 play most certainly will be productive 

 of a large incresiie in business, for the 

 manufacturer of flower boxes and bas- 

 kets is now engaged in the business of 

 manufacturing bird houses and so 

 forth, and the bird propaganda that 

 is now being carried on is creating a 

 large amount of interest in beautifying 

 the home and garden in this manner. 

 Also, almost every flower establishment 

 offers for sale bird seed, which can iJso 



be given prominence in such a display. 

 The display of bird life in the win- 

 dows will draw as much attention at 

 this time of the year as will the dis- 

 play of other animal life, for it is as 

 suggestive and indicative of spring as 

 are chickens and rabbits. 



New Sources of Bevenne. 



Another advantage of this display is 

 the fact that quantities of bird seed 

 can be shown without harm to the birds 

 or added expense to the store, for birds, 

 unlike chickens and ducklings, will not 

 gorge themselves with the food. 



Such a window will open new sources 

 of revenue to the flower business that 



aaaaaa— aaaa— 



Mothers' Day 

 This Sundayrl 



* djy unltntn, obxnci is a Wbutt lo the 

 BtST MOTHER »bo tver livtd— YOUR CIWN. 



Rontmbcr your sMther by stniint hn gone «f 

 w (avorite Floven. . 



T. aMka. ik km Innn 



MinV people bclie>e that while canuMona are 

 the P'opjLjloweiJ to wear and lo Knd to inXher. 

 Tha la NOT nUE. In mem»cy <A mother a •«« 

 K?'^. i^l? "^^' •* ''"'"»• "»" HE" FAVOff- 

 ITE FLOWER, whether It Be a rose or an onJUd. 



<M> mm hiM IW t Jo.lM iHiikMAk 



Seidewitz's 



FLOWER SHOI* 



t aiwr wrm im—inwautT 

 mit. CHARLES STREET 



X 



Samuel Feast 

 & Sons 



is. B. COR. CHARLES AND i 

 I PLEASANT STS. ^W» 



| M lH*l H .1 Hurt* Taenia MliVT AM* 



Halliday Bros. 



329 North Charles St 



TeuPHon ST. rAUL ^m aw 4«n 



I 



"HAMILTON" 



PLOWEK SHOP 



509 Charles. St, North 



*■ r= 



JS£ J. J. Cummings, Bald^o^^i 



Gxtperstion in Baltimofe. 



S 



