Apbil 27, 1916. 



Tlie Florists' Review 



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25 



than 900 baskets and novelties, most of 

 -which were filled with plants. This 

 concern sold everything on hand. 



Samuel Murray reports a larger Eas- 

 ter trade than in any previous year. The 

 hydrangeas grown at his greenhouses 

 were extra fine and well colored. Novel- 

 ties and baskets were in heavy de- 

 mand. 



Ed. Humfeld is well satisfied with 

 the way business came in. He sold a 

 larger quantity of lilies than at any 

 other Easter, and says he thinks the 

 business as a whole exceeded that of 

 last year. W. J. B. 



MINNEAPOLIS, MINN. 



Various Notes. 



Lfast week the business district was a 

 large flower show. It did not matter 

 which way one turned, the eyes were 

 sure to catch a large display. A large 

 proportion of the retail business in this 

 city is in the hands of the Greek florists, 

 carried on for the most part in the de- 

 partment and candy stores occupying the 

 best corners. There were lilies, roses, 

 tulips, ferns and primroses. A fine show 

 they made; nowhere could one find bet- 

 ter stock. It was clean, well grown and 

 in good shape. The retailers left noth- 

 ing to chance, and decorated the plants 

 with the best and latest in ribbons and 

 pot covers. 



Will Desmond, manager for L. S. 

 Donaldson's flower department, outdid 

 himself this year. Although always in 

 the lead with a huge show of Easter 

 stock, this season he added a wonderful 

 lot of novelties picked up at the Na- 

 tional Flower Show. 



Mrs. A. Swanson's store was gay 

 with all kinds of Easter stock. There 

 were handsomely displayed potted lilies, 

 azaleas, roses, tulips, orchids, rhododen- 

 drons and hydrangeas. In baskets and 

 boxes crotons, lilies, Boston ferns, hy- 

 drangeas and azaleas were worked with 

 good effect. 



"'Miiife H. B. Whitted had a temporary 

 branch store near the Tenth street and 

 Nicollet avenue store. A fine lot of nov- 

 elties in vases, mats, baskets and jar- 

 dinieres was on show. Rambler roses, 

 baby ramblers, French hydrangeas, lilies, 

 azaleas and rhododendrons were in fine 

 shape. Miss Wihitted said business was 

 first-rate. 



The Lakewood Cemetery Association 

 sold all its Easter stock and some cus- 

 tomers had to go short. Lilies were a 

 feature and second to none in the city. 

 A batch of 10,000 tulips that had been in 

 the ground outdoors all winter, in spite 

 of 35 degrees below zero, were of the 

 finest qu^ity. 



Max Kaiser was delivering stock as 

 fast as his staff could pack it. He ex- 

 pected to sell everything. 



Wessling's Greenhouses had disposed 

 of all lilies and other Easter stock at top 

 prices. 



The Minneapolis Floral Co. had hard 

 work shipping Easter stock. All azaleas, 

 rhododendrons and the bulk of the city 

 stocks were sold. The management re- 

 ported better prices than last year. 



The Chicago Avenue Greenhouses had 

 a quick sale of all stock. 



The Hiawatha Gardens Co. reported 

 all Easter stock sold. 



Hans Eosacker had a fine cut of roses 

 and carnations, with many advance 

 orders booked. 



Nearly every florist in Minneapolis 

 had display advertisements in the local 



papers. Each one tried to beat his com- 

 petitor, both in style of the ads an:d in 

 the quality and quantity of stock dis- 

 plajred at his store. It was roughly 

 estimated that the florists placed on sale 

 for Easter 250,000 lilies. 



William F. Holmes had an attractive 

 store for Easter week. His good taste 

 was apparent everywhere. 



H. F. Baker, of Lake Harriet, was 

 busy with a full line of Easter stock. He 

 reported good trade in all branches. 



With many advance orders, Eice Bros, 

 had a busy time, both in cut flowers and 

 sundries. Everyone was working hard 

 and overtime. 



Amundson, the Florist, had a fine ar- 

 rangement of baskets of plants and cut 

 flowers. 



The New York Florists were crowded 

 from top to bottom with potted stock. 

 They specialized in individual plants in 

 preference to made-up stock and had a 

 large sale. 



The Sunshine Florist had a handsome 

 display of Easter goods, both in the 

 store and windows. F. E. B. 



BUFFALO. 



Tbe Market. 



Business was extraordinarily good 

 this Easter. The majority of retailers 

 had a complete clean-out and in some 

 instances there was difficulty in filling 

 orders for the lack of stock. Beauties 

 were far from sufficient in quantity, 

 though of good quality. Other varie- 

 ties of roses were limited in supply. On 

 Saturday, March 23, at 5 p. m,, there 

 was not a rose to be had. White ones 

 were cleared along with the others. 

 Eussell and Ophelia were in great de- 

 mand. Carnations also were scarce. It 

 is not often that all the Enchantress 

 carnations sell with no difficulty, unless 

 they are used for funeral work. They 

 were in much heavier demand than 

 usual, because of the small supply of 

 bulbous stock. There are a few daffo- 

 dils still to be had, but of an inferior 

 grade. Jonquils are about done for. 



Easter lilies, which a week previously 

 were a drug on the market, at Easter 

 were held at a premium. Short or long, 

 they all sold rapidly. Prices were some- 

 what higher than usual. Callas were 

 sufficient for the demand and sold 

 quickly. Sweet peas were the feature 

 of the market and there were some ele- 

 gant ones. Many growers say that 

 sweet peas are better this year than 

 they have been in several years. Some 

 excellent snapdragons were available. 

 As yet the supply of lilacs has made no 

 impression on the market. The demand 

 for violets went beyond all expecta- 

 tions and there was an unusual call for 

 singles. Mignonette was sufficient for 

 all needs. Orchids were scarcer than 

 ever before. Gardenias were substi- 

 tuted for them in many instances. The 

 gardenias were of good quality and 

 plentiful. Greens, too, were abundant, 

 but at the end of the busy day there 

 was little left. 



Blooming plants, such as hydrangeas, 

 azaleas, tulips, rambler roses and rho- 

 dodendrons, met with an almost unpar- 

 alleled sale. From the appearance of 

 some of the retail stores on Sunday, it 

 was evident that they had an entire 

 clean-out. There was a large demand 

 for hydrangeas trimmed up m baskets. 

 The rainy weather on Easter Sunday 

 kept a good many people at home, 

 greatly decreasing the call for corsages. 



Many inquiries are coming in for box- 



wood bushes and bay trees for the com- 

 ing season. 



Various Notes. 



An interi^sting feature in W. J. Pal- 

 mer & Son's branch store window was 

 a huge cross filled with azalea and 

 spiraea plants. They had a force work- 

 ing day and night for the entire week. 



The delivery problem does not seem 

 to be solved yet. Considerable diffi- 

 culty is experienced in getting orders 

 delivered on time in such a rush. On 

 Easter morning many retailers had to 

 call on other delivery concerns in order 

 to get their parcels out on time. 



A. E. 



PBOVIDENCE. 



The Market. 



A thick mist and drizzling rain made 

 Easter Sunday a day of general disap- 

 pointment, so far as the weather was 

 concerned. It began to threaten Fri- 

 day^ and Saturday was cloudy, with 

 mists and showers. Fortunately, tha 

 majority of orders had been placed 

 earlier in the y^eek, but. belated pur- 

 chases and telepbone ord^Qrs combined 

 to give the dealers one of the most 

 complete clean-ups ever experienced, 

 notwithstanding the unusual abundance 

 of plants and blooms. Several florists 

 conducted branch stores, while all the 

 department stores and many drug and 

 grocery stores and other places had 

 large stocks, mostly of potted plants. 



There was a good supply of lUies and 

 bulbous stock, with rose bushes, spirsBas 

 and azaleas in great quantities. In cut 

 flowers, violets showed a shortage, but 

 the gap was filled by the fine supply of 

 sweet peas. For the best stock the 

 prices ruled about double the normal 

 figures and even the poorest offerings 

 were eagerly sought at some advance 

 over regular prices. 



Various Notes. 



Johnston Bros, had a branch store at 

 220 Westminster street and Were kept 

 on the jump. ; '^ 



T. O 'Connor reports one of the busiest 

 Easters in his long experience, and that 

 is going some. 



F. Macrae & Sons had nearly 20,000 

 fine lily plants and could have sold 

 twice that number. 



John Macrae did a big retail business 

 at a downtown stand where he has been 

 for several years. 



Charles Hunt was unable to fill all 

 his orders on potted stock. 



Macnair's two stores were crowded 

 and, notwithstanding nearly a dozen 

 extra clerks, he was short-handed. 



Ed. Brooke had several men on duty 

 all night Friday, preparing retail orders 

 for shipment. 



Smith, the Florist, had half a dozen 

 autos from Friday noon until late Sun- 

 day making deliveries. 



Miss Nellie O'Connor stopped taking 

 orders early Friday, after which she 

 would make no promise for delivery. 



Koppelman & Co. had one of the big- 

 gest runs on everything in the cut 

 flower line since opening their present 

 store. They cleaned out practically 

 everything in both ranges of houses, 

 at Oaklawn and Riverside. W. H. M. 



Waxahachle, Tex. — Bird Forrest lost 

 at least half of his glass in the hail 

 storm that swept over this section April 

 23. Mr. Forrest has about 25,000 square 

 feet and, in addition to the loss of half 

 the panes, stock was badly cut up. 



